At a Glance
- Tasks: Lead sales and marketing strategy, driving performance and enhancing customer experience.
- Company: Sovereign Network Group, a leader in housing and development.
- Benefits: Generous holiday, matched pension scheme, wellbeing days, and flexible benefits.
- Other info: Inclusive workplace culture focused on diversity and personal growth.
- Why this job: Shape the future of housing while leading a dynamic team in a high-impact role.
- Qualifications: Proven leadership in sales and marketing within housing or related sectors.
The predicted salary is between 149000 - 170000 £ per year.
We are seeking an outstanding Sales and Marketing Director, based from our Basingstoke or Wembley offices to lead the strategic delivery of sales and marketing across Sovereign Network Group. This high-impact role will shape and execute a customer-focused sales strategy, driving performance across new build, resales, staircasing and asset disposals, while acting as the guardian of the SNG brand.
The role:
- With significant accountability for c.£125m+ in annual income streams and a £3m marketing budget, the role will optimise revenue, enhance customer experience from enquiry through to completion and aftercare, and ensure a consistent, high-quality journey across all tenures.
- As a key member of the senior leadership community, you will provide market insight, influence investment and product decisions, oversee joint venture performance, and build strong partnerships across the business and wider sector.
- Leading a sizeable, multi-disciplinary team, you will foster a culture of excellence, innovation and accountability while ensuring compliance, operational efficiency, and delivery against ambitious business plan targets.
- The postholder will also lead on the disposal of individual void assets, staircasing, and resales activity, optimising capital release and supporting the organisation’s broader financial and asset management objectives.
Key accountabilities include:
- Leading, inspiring, and managing the Sales and Marketing team, setting a clear vision and direction while fostering a culture of accountability, high performance, and continuous improvement.
- Delivering the sales and marketing strategy, alongside the Strategic Asset Management (SAM) disposal strategy, to achieve business plan targets.
- Overseeing stock management and the programme of sales and build completions, optimising performance and mitigating risk.
- Driving improved customer outcomes throughout the patent and latent defect period, ensuring a high-quality customer experience post-sale.
- Maintaining a live and informed view of the residential property market, using insights to shape pricing strategy with a balance of ambition and flexibility.
- Setting the overarching sales and marketing strategy for SNG, defining policies, procedures, and governance to support its delivery and ensure compliance with current and emerging legislation.
Knowledge and Skills:
- A track record of building and leading strategic partnerships, including joint ventures within housing and development, with the ability to influence, negotiate, and secure successful outcomes.
- Broad experience gained across multiple roles within housing or a related sector, bringing a well-rounded and commercially informed perspective.
- Strong commercial acumen, with a comprehensive understanding of practices associated with new development delivery, including risk, programme, and market positioning.
- Highly financially literate, with the ability to interpret and challenge complex development funding models and appraisals.
- Strong track record of setting and delivering ambitious sales targets, driving performance across both unit sales and revenue generation.
- Confident and visible leader, with the ability to set clear strategic direction and inspire high-performing teams.
- Extensive experience across asset sales, staircasing, and resales, with a focus on optimising value and supporting financial performance.
- Deep understanding of the residential property market, including experience within estate agency, PLC housebuilders, and/or the social housing sector.
We have some great benefits at SNG, including:
- 25 Days Holiday + Bank Holidays (with an extra day every year up to 30 days).
- Chance to buy or sell holiday as part of our flexible benefits package.
- 3 additional wellbeing days and 2 paid volunteering days.
- Generous matched pension scheme up to 12% and Life cover at 4x salary.
- Enhanced maternity/paternity/adoption pay.
- Options for private medical insurance, dental insurance and critical illness cover.
- Wellbeing discounts, including Gym Memberships and access to a 24/7 virtual GP service.
At Sovereign Network Group, we are passionate about inclusion for all and creating a workplace where everyone can thrive. We are committed to our Equality Diversity and Inclusion strategy and believe that you can truly be yourself at SNG. Take a look at our careers site to learn more about us and our values.
Sales and Marketing Director employer: Sovereign Network Group
Sovereign Network Group is an exceptional employer, offering a dynamic work environment in Basingstoke or Wembley where innovation and accountability thrive. With a strong commitment to employee wellbeing, generous benefits including enhanced leave options and a robust pension scheme, and a culture that champions diversity and inclusion, SNG provides ample opportunities for professional growth and meaningful contributions to the housing sector.
StudySmarter Expert Advice🤫
We think this is how you could land Sales and Marketing Director
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales and Marketing Director at Sovereign Network Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Sovereign Network Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales and Marketing Director. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales and Marketing Director
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Sovereign Network Group:When writing your cover letter, make sure to tailor your message specifically for Sovereign Network Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Sovereign Network Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Sovereign Network Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Sovereign Network Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Sovereign Network Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.