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For Companies At a Glance
- Tasks: Lead market research, define product positioning, and create impactful sales collateral.
- Company: Sova is revolutionising talent assessment for global enterprises with AI-driven solutions.
- Benefits: Enjoy flexible remote work, 25 days leave, private health insurance, and a professional development budget.
- Why this job: Join a mission-driven team shaping the future of hiring in a fast-paced startup environment.
- Qualifications: 3-5 years in B2B SaaS product marketing with strong analytical and storytelling skills.
- Other info: Bonus points for experience in talent acquisition or HR technology.
The predicted salary is between 36000 - 60000 £ per year.
About Us: Sova is redefining the future of talent assessment. Our B2B SaaS platform helps global enterprises - including Vodafone, Unilever, Sky and TUI - transform hiring through intelligent automated skills assessments, personalised candidate experiences, and AI-powered insights.
About the Role: We’re looking for a Product Marketing Manager who is deeply strategic, data-driven, and obsessed with understanding customers and their buying journeys. You’ll shape how our products are perceived in the market, influence roadmap decisions, and be a key player in supporting multi-stakeholder enterprise sales cycles that often span months. You’ll work at the intersection of Marketing, Product, Sales, and Customer Success, with a clear mission: to position Sova as a category leader in AI-driven talent assessment solutions.
What You’ll Be Doing:
- Strategic Market Intelligence Lead continuous, AI-assisted market, buyer, and competitor research to identify trends and opportunities. Translate insights into actionable inputs for positioning, messaging, and product roadmap. Champion voice-of-the-customer programs to refine segmentation and persona development.
- Product Positioning & Differentiation Define and refine positioning for complex enterprise use cases and long buying journeys. Craft tailored messaging by persona, sector, and buying stage that resonates with both technical and non-technical stakeholders. Collaborate with Product to translate technical features into customer-centric value propositions.
- Go-to-Market Leadership Own go-to-market planning for major launches, expansions, and AI innovations. Partner with Product and Sales to build launch plans, rollout strategies, and success metrics. Pilot and iterate messaging using AI-driven experimentation and feedback loops.
- Sales & Revenue Enablement Create high-impact collateral (battlecards, playbooks, demo scripts, ROI calculators). Enable Sales and RevOps teams with training and competitive positioning. Support ABM and deal-cycle strategies with custom content and insights.
- Performance & Impact Measurement Track product marketing success using analytics platforms and tools. Report regularly on messaging effectiveness, win/loss trends, pipeline impact, and content performance. Rapidly iterate based on data and field feedback.
- Internal & Customer Collaboration Partner with Customer Success to spotlight customer outcomes and build references. Use AI tools to synthesise customer feedback at scale for product and marketing use. Facilitate cross-functional alignment across Product, GTM, and Customer teams.
About You: 3–5 years of experience in product marketing for B2B SaaS, ideally with enterprise customers. Strong understanding of long, complex sales cycles and multi-stakeholder buying decisions. Strategic thinker with hands-on skills in messaging, competitive analysis, and GTM planning. Exceptional storyteller who can adapt language for C-suite, HR leaders, and technical evaluators. Confident using AI tools for research, testing, and campaign optimisation. Data-driven mindset with experience in performance tracking and feedback loops. Comfortable working in high-growth, fast-paced startup environments.
Bonus points for: Experience within the talent acquisition or HR technology industry. Hands-on demonstrable experience with user research and competitor research.
Why Sova? 💻 Flexible work – remote-first with optional London HQ 🎂 Birthday off + 25 days leave + 8 bank holidays 🧠 Professional development budget 🏥 Private health insurance 🍻 Quarterly team socials 🌱 A chance to be part of a mission-driven team shaping the future of hiring.
Product Marketing Manager employer: Sova
Contact Detail:
Sova Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in AI-driven talent assessment. Understanding how these technologies are reshaping hiring processes will help you speak confidently about Sova's offerings and demonstrate your strategic thinking.
✨Tip Number 2
Network with professionals in the B2B SaaS and talent acquisition sectors. Engaging with industry peers can provide insights into customer pain points and buying journeys, which is crucial for a Product Marketing Manager role.
✨Tip Number 3
Prepare to discuss your experience with go-to-market strategies and how you've successfully launched products in the past. Highlighting specific examples will showcase your ability to drive product positioning and market success.
✨Tip Number 4
Brush up on your storytelling skills. As a Product Marketing Manager, you'll need to craft compelling narratives that resonate with various stakeholders, so being able to adapt your messaging for different audiences is key.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Product Marketing Manager position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV showcases relevant experience in product marketing, particularly within B2B SaaS. Highlight your achievements in strategic market intelligence, go-to-market planning, and sales enablement to demonstrate your fit for the role.
Write a Tailored Cover Letter: In your cover letter, express your passion for talent assessment and AI-driven solutions. Use specific examples from your past experiences to illustrate your strategic thinking and data-driven mindset, as well as your ability to collaborate across teams.
Showcase Your Analytical Skills: Since the role requires a data-driven approach, mention any tools or methodologies you’ve used for performance tracking and feedback loops. This will show that you can measure success and iterate based on data, which is crucial for the position.
How to prepare for a job interview at Sova
✨Understand the Product and Market
Before your interview, make sure to thoroughly research Sova's products and the talent assessment market. Understand how their AI-driven solutions differ from competitors and be ready to discuss how you can contribute to their positioning and messaging.
✨Showcase Your Data-Driven Mindset
As a Product Marketing Manager, being data-driven is crucial. Prepare examples of how you've used analytics to inform marketing strategies or product decisions in the past. Highlight any experience with performance tracking and feedback loops.
✨Prepare for Cross-Functional Collaboration
Since the role involves working closely with various teams like Sales, Product, and Customer Success, be ready to discuss your experience in cross-functional collaboration. Share specific examples of how you've successfully aligned different stakeholders towards a common goal.
✨Craft Your Storytelling Skills
Exceptional storytelling is key in this role. Practice articulating your experiences and ideas in a way that resonates with different audiences, from C-suite executives to technical evaluators. Tailor your language to demonstrate your adaptability and communication skills.
