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- Tasks: Lead market research, define product positioning, and create impactful sales collateral.
- Company: Sova is revolutionising talent assessment for global enterprises with AI-driven solutions.
- Benefits: Enjoy flexible remote work, 25 days leave, birthday off, and a professional development budget.
- Why this job: Join a mission-driven team shaping the future of hiring in a fast-paced startup environment.
- Qualifications: 3-5 years in B2B SaaS product marketing, strong storytelling, and data-driven mindset required.
- Other info: Bonus points for experience in talent acquisition or HR technology.
The predicted salary is between 36000 - 60000 £ per year.
About Us: Sova is redefining the future of talent assessment. Our B2B SaaS platform helps global enterprises - including Vodafone, Unilever, Sky and TUI - transform hiring through intelligent automated skills assessments, personalised candidate experiences, and AI-powered insights.
About the Role: We’re looking for a Product Marketing Manager who is deeply strategic, data-driven, and obsessed with understanding customers and their buying journeys. You’ll shape how our products are perceived in the market, influence roadmap decisions, and be a key player in supporting multi-stakeholder enterprise sales cycles that often span months. You’ll work at the intersection of Marketing, Product, Sales, and Customer Success, with a clear mission: to position Sova as a category leader in AI-driven talent assessment solutions.
What You’ll Be Doing:
- Strategic Market Intelligence - Lead continuous, AI-assisted market, buyer, and competitor research to identify trends and opportunities. Translate insights into actionable inputs for positioning, messaging, and product roadmap. Champion voice-of-the-customer programs to refine segmentation and persona development.
- Product Positioning & Differentiation - Define and refine positioning for complex enterprise use cases and long buying journeys. Craft tailored messaging by persona, sector, and buying stage that resonates with both technical and non-technical stakeholders. Collaborate with Product to translate technical features into customer-centric value propositions.
- Go-to-Market Leadership - Own go-to-market planning for major launches, expansions, and AI innovations. Partner with Product and Sales to build launch plans, rollout strategies, and success metrics. Pilot and iterate messaging using AI-driven experimentation and feedback loops.
- Sales & Revenue Enablement - Create high-impact collateral (battlecards, playbooks, demo scripts, ROI calculators). Enable Sales and RevOps teams with training and competitive positioning. Support ABM and deal-cycle strategies with custom content and insights.
- Performance & Impact Measurement - Track product marketing success using analytics platforms and tools. Report regularly on messaging effectiveness, win/loss trends, pipeline impact, and content performance. Rapidly iterate based on data and field feedback.
- Internal & Customer Collaboration - Partner with Customer Success to spotlight customer outcomes and build references. Use AI tools to synthesise customer feedback at scale for product and marketing use. Facilitate cross-functional alignment across Product, GTM, and Customer teams.
About You: 3–5 years of experience in product marketing for B2B SaaS, ideally with enterprise customers. Strong understanding of long, complex sales cycles and multi-stakeholder buying decisions. Strategic thinker with hands-on skills in messaging, competitive analysis, and GTM planning. Exceptional storyteller who can adapt language for C-suite, HR leaders, and technical evaluators. Confident using AI tools for research, testing, and campaign optimisation. Data-driven mindset with experience in performance tracking and feedback loops. Comfortable working in high-growth, fast-paced startup environments.
Bonus points for: Experience within the talent acquisition or HR technology industry. Hands-on demonstrable experience with user research and competitor research.
Why Sova? 💻 Flexible work – remote-first with optional London HQ 🎂 Birthday off + 25 days leave + 8 bank holidays 🧠 Professional development budget 🏥 Private health insurance 🍻 Quarterly team socials 🌱 A chance to be part of a mission-driven team shaping the future of hiring.
Product Marketing Manager employer: Sova
Contact Detail:
Sova Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with Sova's products and the AI-driven talent assessment landscape. Understanding how our platform stands out in the market will help you articulate your insights during interviews.
✨Tip Number 2
Network with professionals in the B2B SaaS and talent acquisition sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss your experience with long sales cycles and multi-stakeholder environments. Be ready to share specific examples of how you've successfully navigated these challenges in previous roles.
✨Tip Number 4
Showcase your data-driven mindset by being prepared to discuss how you've used analytics to inform marketing strategies. Highlight any tools or methodologies you've employed to track performance and iterate on campaigns.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Product Marketing Manager position at Sova. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in product marketing, particularly in B2B SaaS environments. Emphasise your understanding of long sales cycles and your ability to craft messaging for diverse stakeholders.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and data-driven mindset. Use specific examples from your past experiences to demonstrate how you can contribute to Sova's mission and goals.
Showcase Your Storytelling Skills: In your application, include examples of how you've effectively communicated complex ideas to different audiences. Highlight your ability to adapt language for various stakeholders, as this is crucial for the role.
How to prepare for a job interview at Sova
✨Understand the Company and Its Products
Before the interview, make sure to research Sova's platform and its unique features. Understand how their AI-driven talent assessment solutions work and be prepared to discuss how you can contribute to their mission of redefining talent assessment.
✨Showcase Your Strategic Thinking
As a Product Marketing Manager, you'll need to demonstrate your ability to think strategically. Prepare examples from your past experience where you've successfully identified market trends or developed effective go-to-market strategies that align with customer needs.
✨Prepare for Data-Driven Discussions
Since the role requires a data-driven mindset, be ready to discuss how you've used analytics to track marketing performance in previous roles. Bring specific metrics or case studies that highlight your ability to measure success and iterate based on feedback.
✨Tailor Your Messaging
Practice crafting tailored messaging for different personas, as this is crucial for the role. Be prepared to discuss how you would approach messaging for both technical and non-technical stakeholders, showcasing your exceptional storytelling skills.
