Product Marketing Manager

About Us:

Sova is redefining the future of talent assessment. Our B2B SaaS platform helps global enterprises – including Vodafone, Unilever, Sky and TUI – transform hiring through intelligent automated skills assessments, personalised candidate experiences, and AI-powered insights.

About the Role:

We’re looking for a Product Marketing Manager who is deeply strategic, data-driven, and obsessed with understanding customers and their buying journeys. You’ll shape how our products are perceived in the market, influence roadmap decisions, and be a key player in supporting multi-stakeholder enterprise sales cycles that often span months.

You’ll work at the intersection of Marketing, Product, Sales, and Customer Success, with a clear mission: to position Sova as a category leader in AI-driven talent assessment solutions.

What You’ll Be Doing:

🧠 Strategic Market Intelligence

• Lead continuous, AI-assisted market, buyer, and competitor research to identify trends and opportunities
• Translate insights into actionable inputs for positioning, messaging, and product roadmap
• Champion voice-of-the-customer programs to refine segmentation and persona development

🧭 Product Positioning & Differentiation

• Define and refine positioning for complex enterprise use cases and long buying journeys
• Craft tailored messaging by persona, sector, and buying stage that resonates with both technical and non-technical stakeholders
• Collaborate with Product to translate technical features into customer-centric value propositions

🚀 Go-to-Market Leadership

• Own go-to-market planning for major launches, expansions, and AI innovations
• Partner with Product and Sales to build launch plans, rollout strategies, and success metrics
• Pilot and iterate messaging using AI-driven experimentation and feedback loops

🛠️ Sales & Revenue Enablement

• Create high-impact collateral (battlecards, playbooks, demo scripts, ROI calculators)
• Enable Sales and RevOps teams with training and competitive positioning
• Support ABM and deal-cycle strategies with custom content and insights

📊 Performance & Impact Measurement

• Track product marketing success using analytics platforms and tools
• Report regularly on messaging effectiveness, win/loss trends, pipeline impact, and content performance
• Rapidly iterate based on data and field feedback

🤝 Internal & Customer Collaboration

• Partner with Customer Success to spotlight customer outcomes and build references
• Use AI tools to synthesise customer feedback at scale for product and marketing use
• Facilitate cross-functional alignment across Product, GTM, and Customer teams

About You:

• 3–5 years of experience in product marketing for B2B SaaS, ideally with enterprise customers
• Strong understanding of long, complex sales cycles and multi-stakeholder buying decisions
• Strategic thinker with hands-on skills in messaging, competitive analysis, and GTM planning
• Exceptional storyteller who can adapt language for C-suite, HR leaders, and technical evaluators
• Confident using AI tools for research, testing, and campaign optimisation
• Data-driven mindset with experience in performance tracking and feedback loops
• Comfortable working in high-growth, fast-paced startup environments

Bonus points for:

• Experience within the talent acquisition or HR technology industry
• Hands-on demonstrable experience with user research and competitor research

Why Sova?

• 💻 Flexible work – remote-first with optional London HQ
• 🎂 Birthday off + 25 days leave + 8 bank holidays
• 🧠 Professional development budget
• 🏥 Private health insurance
• 🍻 Quarterly team socials
• 🌱 A chance to be part of a mission-driven team shaping the future of hiring