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For Companies At a Glance
- Tasks: Lead market research, craft product messaging, and drive go-to-market strategies.
- Company: Sova is revolutionising talent assessment for global enterprises with AI-driven solutions.
- Benefits: Enjoy flexible remote work, 25 days leave, birthday off, and a professional development budget.
- Why this job: Join a mission-driven team shaping the future of hiring in a fast-paced startup environment.
- Qualifications: 3-5 years in B2B SaaS product marketing; strong strategic and storytelling skills required.
- Other info: Bonus points for experience in talent acquisition or HR technology.
The predicted salary is between 36000 - 60000 £ per year.
About Us: Sova is redefining the future of talent assessment. Our B2B SaaS platform helps global enterprises - including Vodafone, Unilever, Sky and TUI - transform hiring through intelligent automated skills assessments, personalised candidate experiences, and AI-powered insights.
About the Role: We’re looking for a Product Marketing Manager who is deeply strategic, data-driven, and obsessed with understanding customers and their buying journeys. You’ll shape how our products are perceived in the market, influence roadmap decisions, and be a key player in supporting multi-stakeholder enterprise sales cycles that often span months. You’ll work at the intersection of Marketing, Product, Sales, and Customer Success, with a clear mission: to position Sova as a category leader in AI-driven talent assessment solutions.
What You’ll Be Doing:
- Strategic Market Intelligence - Lead continuous, AI-assisted market, buyer, and competitor research to identify trends and opportunities. Translate insights into actionable inputs for positioning, messaging, and product roadmap. Champion voice-of-the-customer programs to refine segmentation and persona development.
- Product Positioning & Differentiation - Define and refine positioning for complex enterprise use cases and long buying journeys. Craft tailored messaging by persona, sector, and buying stage that resonates with both technical and non-technical stakeholders. Collaborate with Product to translate technical features into customer-centric value propositions.
- Go-to-Market Leadership - Own go-to-market planning for major launches, expansions, and AI innovations. Partner with Product and Sales to build launch plans, rollout strategies, and success metrics. Pilot and iterate messaging using AI-driven experimentation and feedback loops.
- Sales & Revenue Enablement - Create high-impact collateral (battlecards, playbooks, demo scripts, ROI calculators). Enable Sales and RevOps teams with training and competitive positioning. Support ABM and deal-cycle strategies with custom content and insights.
- Performance & Impact Measurement - Track product marketing success using analytics platforms and tools. Report regularly on messaging effectiveness, win/loss trends, pipeline impact, and content performance. Rapidly iterate based on data and field feedback.
- Internal & Customer Collaboration - Partner with Customer Success to spotlight customer outcomes and build references. Use AI tools to synthesise customer feedback at scale for product and marketing use. Facilitate cross-functional alignment across Product, GTM, and Customer teams.
About You:
- 3–5 years of experience in product marketing for B2B SaaS, ideally with enterprise customers.
- Strong understanding of long, complex sales cycles and multi-stakeholder buying decisions.
- Strategic thinker with hands-on skills in messaging, competitive analysis, and GTM planning.
- Exceptional storyteller who can adapt language for C-suite, HR leaders, and technical evaluators.
- Confident using AI tools for research, testing, and campaign optimisation.
- Data-driven mindset with experience in performance tracking and feedback loops.
- Comfortable working in high-growth, fast-paced startup environments.
Bonus points for:
- Experience within the talent acquisition or HR technology industry.
- Hands-on demonstrable experience with user research and competitor research.
Why Sova?
- Flexible work – remote-first with optional London HQ.
- Birthday off + 25 days leave + 8 bank holidays.
- Professional development budget.
- Private health insurance.
- Quarterly team socials.
- A chance to be part of a mission-driven team shaping the future of hiring.
Product Marketing Manager employer: Sova
Contact Detail:
Sova Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with Sova's products and the AI-driven talent assessment landscape. Understanding how our platform stands out will help you articulate your insights during interviews and demonstrate your strategic thinking.
✨Tip Number 2
Network with professionals in the B2B SaaS and talent acquisition sectors. Engaging with industry peers can provide valuable insights into current trends and challenges, which you can leverage to showcase your knowledge and passion for the role.
✨Tip Number 3
Prepare to discuss your experience with long sales cycles and multi-stakeholder environments. Be ready to share specific examples of how you've successfully navigated these situations in the past, as this is crucial for the Product Marketing Manager role.
✨Tip Number 4
Showcase your data-driven mindset by being prepared to discuss how you've used analytics tools to measure marketing performance. Highlighting your ability to iterate based on data will resonate well with our focus on continuous improvement.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Marketing Manager position at Sova. Tailor your application to highlight relevant experiences that align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your 3–5 years of experience in product marketing for B2B SaaS. Emphasise your strategic thinking, messaging skills, and any experience with long sales cycles or multi-stakeholder environments.
Write a Tailored Cover Letter: In your cover letter, express your passion for talent assessment and how your background makes you a perfect fit for Sova. Highlight specific achievements that demonstrate your ability to drive product positioning and go-to-market strategies.
Showcase Data-Driven Success: Include examples in your application that illustrate your data-driven mindset. Discuss how you've used analytics to measure performance and iterate on marketing strategies, as this is crucial for the role at Sova.
How to prepare for a job interview at Sova
✨Understand the Product and Market
Before your interview, make sure you have a solid grasp of Sova's products and the talent assessment market. Research their competitors and understand how Sova differentiates itself. This knowledge will help you articulate how you can contribute to their mission.
✨Showcase Your Strategic Thinking
Be prepared to discuss your experience with strategic market intelligence and how you've used data to drive product positioning. Share specific examples of how you've influenced product roadmaps or go-to-market strategies in previous roles.
✨Demonstrate Your Storytelling Skills
As a Product Marketing Manager, you'll need to communicate effectively with various stakeholders. Prepare to share examples of how you've tailored messaging for different audiences, from C-suite executives to technical teams, and highlight your ability to adapt your communication style.
✨Prepare for Collaboration Scenarios
Since the role involves working closely with Sales, Product, and Customer Success teams, think of examples where you've successfully collaborated across departments. Be ready to discuss how you facilitated alignment and drove results through teamwork.
