At a Glance
- Tasks: Connect with potential clients and introduce Sova’s innovative talent assessment solutions.
- Company: Join Sova, a leading B2B SaaS platform transforming hiring for global enterprises.
- Benefits: Enjoy flexible remote work, 25 days leave, private health insurance, and a professional development budget.
- Other info: Engage in networking events and enjoy quarterly team socials.
- Why this job: Be part of a mission-driven team shaping the future of hiring with cutting-edge technology.
- Qualifications: 1-2 years in sales or business development, tech-savvy, and excellent communication skills.
The predicted salary is between 36000 - 60000 £ per year.
About Us: Sova is redefining the future of talent assessment. Our B2B SaaS platform helps global enterprises - including Vodafone, Unilever, Sky, and TUI - transform hiring through intelligent automated skills assessments, personalised candidate experiences, and AI-powered insights.
ROLE RESPONSIBILITIES:
- As the first point of contact for potential clients, you will introduce Sova’s innovative talent assessment solutions to HR and Talent Acquisition leaders.
- You will qualify inbound leads, nurture relationships, and design creative outbound strategies to bring new opportunities into the pipeline.
- You will work closely with our Sales and Marketing teams, using data-driven insights and advanced tools to generate high-quality opportunities that fuel Sova’s growth.
- Inbound Lead Management: Qualify and convert inbound interest by serving as the first point of contact for demo requests, promptly qualifying and converting them into held demos.
- Progress marketing leads by nurturing marketing-qualified leads (MQLs) and demo participants into sales-ready opportunities, preparing seamless handovers to Regional Sales Managers (RSMs).
- Deliver high-quality demos tailored to client requirements.
- Outbound Strategy & Execution: Design scalable outbound motions by building and optimising automated, multi-channel outreach sequences (cold and warm) leveraging modern technology stacks such as Clay, Lemlist, and Instantly, informed by real-time signals and data.
- Research businesses, individuals, and industries to identify potential new customers.
- Use a combination of phone calls, emails, videos, and LinkedIn to connect with leads.
- Support marketing with outbound efforts and conduct your own personal outreach to generate pipeline from target accounts.
- Campaign Collaboration & Lead Nurturing: Partner on campaigns by working hand-in-hand with the marketing team on demand generation and ABM initiatives, supporting prospecting, sequencing, and nurture activities to maximise campaign ROI.
- Share timely, structured feedback with Marketing on common objections, market trends, and client needs to help shape messaging and campaign strategy.
- Drive new opportunities by engaging warm leads from events, revisiting lost opportunities, and re-engaging churned customers with tailored messaging.
- Sales Operations & Continuous Improvement: Build a thorough understanding of Sova’s business, offerings, and competitors.
- Meet with potential new customers to gauge interest and qualify suitability.
- Manage your lead pipeline in Salesforce for accurate forecasting.
- Maintain CRM systems, logging sales activity and client information.
- Follow operating procedures from lead generation through to opportunity handover.
- Work with your manager and colleagues to improve team effectiveness.
- Attend networking events, webinars, and exhibitions.
ABOUT YOU:
- Skills required: Ambitious and driven to succeed, excellent communication and interpersonal skills, resilient, business acumen, a team player with the ability to work independently, tech-savvy with an enthusiasm for learning modern sales technology stacks, strategic thinker, passion for technology and an interest in staying current with industry trends, commercially minded and driven to succeed against targets.
- Experience required: Working knowledge of the Software-as-a-Service (SaaS) business model and industry. An understanding of and experience in the HR technology industry, and specifically in the digital assessment and recruitment space. 1-2 years of sales or business development experience. Experience with sales automation tools and multi-channel outreach platforms (e.g., Clay, Lemlist, Instantly) is highly desirable. Knowledge of psychometrics and experience in the assessment technology sector are advantageous.
WHY SOVA?
- Flexible work – remote-first with optional London HQ
- Birthday off + 25 days leave + 8 bank holidays
- Professional development budget
- Private health insurance
- Quarterly team socials
- A chance to be part of a mission-driven team shaping the future of hiring
Business Development Representative in Bedford employer: Sova
Sova is an exceptional employer that champions innovation and flexibility, offering a remote-first work environment with the option to connect at our London HQ. Employees enjoy generous benefits including 25 days of leave, private health insurance, and a professional development budget, all within a collaborative culture that fosters personal growth and team spirit. Join us in shaping the future of talent assessment while being part of a mission-driven team dedicated to transforming hiring practices for leading global enterprises.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Representative in Bedford
✨Tip Number 1
Get to know Sova inside out! Familiarise yourself with our platform and the unique value we bring to clients. This way, when you chat with potential customers, you can confidently showcase how our solutions can transform their hiring processes.
✨Tip Number 2
Networking is key! Attend industry events, webinars, and exhibitions to meet HR and Talent Acquisition leaders. Building relationships in person can lead to valuable connections and opportunities that might not come through traditional channels.
✨Tip Number 3
Leverage social media, especially LinkedIn, to connect with leads. Share insightful content related to talent assessment and engage with your network. This will position you as a knowledgeable resource and keep Sova top of mind for potential clients.
✨Tip Number 4
Don’t forget to follow up! After initial conversations or demos, reach out to leads with tailored messages that address their specific needs. A little persistence can go a long way in nurturing those relationships and converting leads into clients.
We think you need these skills to ace Business Development Representative in Bedford
Some tips for your application 🫡
Show Your Passion for Tech:When you're writing your application, let your enthusiasm for technology shine through! Mention any relevant tools or platforms you've used, especially in the SaaS space, to show us you're not just a fit on paper but also genuinely excited about what we do.
Tailor Your Application:Make sure to customise your application for the Business Development Representative role. Highlight your experience in sales and how it relates to our mission at Sova. We love seeing candidates who take the time to connect their skills with our needs!
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. We appreciate clarity and want to quickly understand why you’d be a great addition to our team.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re keen to join the Sova family!
How to prepare for a job interview at Sova
✨Know Your Stuff
Before the interview, dive deep into Sova's platform and its unique offerings. Understand how their talent assessment solutions work and be ready to discuss how they can benefit potential clients. This knowledge will show your genuine interest and help you stand out.
✨Showcase Your Sales Skills
Prepare to share specific examples from your past experiences that highlight your sales acumen. Think about times when you successfully qualified leads or nurtured relationships. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Be Tech-Savvy
Familiarise yourself with the sales automation tools mentioned in the job description, like Clay, Lemlist, and Instantly. If you have experience with these platforms, be sure to mention it. If not, express your enthusiasm for learning and adapting to new technologies.
✨Ask Insightful Questions
Prepare thoughtful questions that demonstrate your understanding of the HR technology landscape and Sova's position within it. Inquire about their current challenges, future goals, or how they measure success in their campaigns. This shows you're not just interested in the role but also in contributing to their mission.
