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- Tasks: Connect with potential clients and introduce innovative talent assessment solutions.
- Company: Join Sova, a leader in redefining talent assessment for global enterprises.
- Benefits: Enjoy flexible remote work, generous leave, and a professional development budget.
- Other info: Collaborative environment with opportunities for networking and growth.
- Why this job: Be part of a mission-driven team shaping the future of hiring.
- Qualifications: 1-2 years in sales or business development; SaaS experience preferred.
The predicted salary is between 36000 - 60000 £ per year.
About Us: Sova is redefining the future of talent assessment. Our B2B SaaS platform helps global enterprises - including Vodafone, Unilever, Sky, and TUI - transform hiring through intelligent automated skills assessments, personalised candidate experiences, and AI-powered insights.
ROLE RESPONSIBILITIES:
- As the first point of contact for potential clients, you will introduce Sova’s innovative talent assessment solutions to HR and Talent Acquisition leaders.
- You will qualify inbound leads, nurture relationships, and design creative outbound strategies to bring new opportunities into the pipeline.
- You will work closely with our Sales and Marketing teams, using data-driven insights and advanced tools to generate high-quality opportunities that fuel Sova’s growth.
- Inbound Lead Management: Qualify and convert inbound interest by serving as the first point of contact for demo requests, promptly qualifying and converting them into held demos.
- Progress marketing leads by nurturing marketing-qualified leads (MQLs) and demo participants into sales-ready opportunities, preparing seamless handovers to Regional Sales Managers (RSMs).
- Deliver high-quality demos tailored to client requirements.
- Outbound Strategy & Execution: Design scalable outbound motions by building and optimising automated, multi-channel outreach sequences (cold and warm) leveraging modern technology stacks such as Clay, Lemlist, and Instantly, informed by real-time signals and data.
- Research businesses, individuals, and industries to identify potential new customers.
- Use a combination of phone calls, emails, videos, and LinkedIn to connect with leads.
- Support marketing with outbound efforts and conduct your own personal outreach to generate pipeline from target accounts.
- Campaign Collaboration & Lead Nurturing: Partner on campaigns by working hand-in-hand with the marketing team on demand generation and ABM initiatives, supporting prospecting, sequencing, and nurture activities to maximise campaign ROI.
- Share timely, structured feedback with Marketing on common objections, market trends, and client needs to help shape messaging and campaign strategy.
- Drive new opportunities by engaging warm leads from events, revisiting lost opportunities, and re-engaging churned customers with tailored messaging.
- Sales Operations & Continuous Improvement: Build a thorough understanding of Sova’s business, offerings, and competitors.
- Meet with potential new customers to gauge interest and qualify suitability.
- Manage your lead pipeline in Salesforce for accurate forecasting.
- Maintain CRM systems, logging sales activity and client information.
- Follow operating procedures from lead generation through to opportunity handover.
- Work with your manager and colleagues to improve team effectiveness.
- Attend networking events, webinars, and exhibitions.
ABOUT YOU:
- Skills required: Ambitious and driven to succeed, excellent communication and interpersonal skills, resilient, business acumen, a team player with the ability to work independently, tech-savvy with an enthusiasm for learning modern sales technology stacks, strategic thinker, passion for technology and an interest in staying current with industry trends, commercially minded and driven to succeed against targets.
- Experience required: Working knowledge of the Software-as-a-Service (SaaS) business model and industry. An understanding of and experience in the HR technology industry, and specifically in the digital assessment and recruitment space. 1-2 years of sales or business development experience. Experience with sales automation tools and multi-channel outreach platforms (e.g., Clay, Lemlist, Instantly) is highly desirable. Knowledge of psychometrics and experience in the assessment technology sector are advantageous.
WHY SOVA?
- Flexible work – remote-first with optional London HQ
- Birthday off + 25 days leave + 8 bank holidays
- Professional development budget
- Private health insurance
- Quarterly team socials
- A chance to be part of a mission-driven team shaping the future of hiring
Business Development Representative employer: Sova
Contact Detail:
Sova Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Representative
✨Tip Number 1
Get to know Sova inside out! Familiarise yourself with our platform and the unique value we bring to clients. This way, when you chat with potential customers, you can confidently showcase how our solutions can transform their hiring processes.
✨Tip Number 2
Networking is key! Attend industry events, webinars, and exhibitions to meet HR and Talent Acquisition leaders. Building relationships in person can lead to valuable connections and opportunities that might not come through traditional channels.
✨Tip Number 3
Leverage social media, especially LinkedIn, to connect with leads. Share insightful content related to talent assessment and engage with your network. This will position you as a knowledgeable resource and keep Sova top of mind for potential clients.
✨Tip Number 4
Don’t forget to follow up! After initial conversations or demos, reach out to leads with tailored messages that address their specific needs. A personal touch can make all the difference in converting interest into solid opportunities.
We think you need these skills to ace Business Development Representative
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role and the company shine through. We want to see that you’re genuinely excited about the opportunity to help redefine talent assessment with Sova!
Tailor Your CV: Make sure your CV is tailored to the Business Development Representative role. Highlight relevant experience, especially in sales or SaaS, and showcase any skills that align with our needs. We love seeing how your background fits into our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for Sova. Use it to explain how your skills and experiences make you a great match for the role, and don’t forget to mention your interest in technology and HR solutions!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at Sova
✨Know Your Stuff
Before the interview, dive deep into Sova's platform and its unique offerings. Understand how their talent assessment solutions work and be ready to discuss how they can benefit potential clients. This knowledge will show your genuine interest and help you connect with the interviewers.
✨Showcase Your Sales Skills
Prepare examples from your past experiences that highlight your ability to qualify leads and nurture relationships. Think about specific instances where you successfully converted leads or designed effective outreach strategies. This will demonstrate your capability as a Business Development Representative.
✨Be Data-Driven
Familiarise yourself with the tools mentioned in the job description, like Salesforce and sales automation platforms. Be ready to discuss how you've used data to inform your sales strategies in the past. This will align with Sova's focus on using data-driven insights to generate opportunities.
✨Ask Insightful Questions
Prepare thoughtful questions about Sova's current challenges, market trends, and future goals. This not only shows your enthusiasm for the role but also your strategic thinking. It’s a great way to engage with the interviewers and demonstrate your understanding of the industry.