At a Glance
- Tasks: Lead e-commerce strategy, optimise customer journeys, and drive revenue growth through data-driven decisions.
- Company: Southern Shirt, a top apparel brand known for quality and comfort.
- Benefits: Competitive salary, relocation assistance, and opportunities for professional development.
- Other info: Exciting role with potential for significant impact and career advancement.
- Why this job: Join a dynamic team and shape the future of e-commerce in a thriving brand.
- Qualifications: 8+ years in e-commerce, expertise in Shopify, and proven success in digital marketing.
The predicted salary is between 50000 - 70000 £ per year.
This position is located in Homewood, AL (Birmingham metro). Relocation required if outside the metro; company-paid relocation assistance may be available. Southern Shirt is a leading apparel brand recognized for its performance-print tees and exceptionally soft fabrics. With a robust direct-to-consumer online presence and a widespread retail network across the United States, we are committed to delivering high-quality products and memorable customer experiences.
As we continue to accelerate our growth, we are seeking a Director of E-Commerce to use data to find friction, fix it, and surface revenue opportunities across the journey. Responsibilities include:
- Run a structured CRO and testing roadmap (A/B and experimentation) to lift conversion rate, AOV, and campaign effectiveness.
- Merchandising hold internal teams and external partners to results.
- Own analytics and executive reporting: define KPIs across traffic, engagement, conversion, and revenue, and build clear dashboards for leadership.
- Use AI and automation as a force multiplier to streamline reporting and surface optimization opportunities.
Required Qualifications:
- Bachelor's degree
- 8+ years of ecommerce and digital marketing experience with direct ownership of B2C revenue
- Expertise in Shopify and hands-on experience with GA4
- Proven track record managing paid media campaigns across Meta Ads, Google Ads, TikTok, Pinterest, and affiliate platforms
- B2C ecommerce acquisition experience across paid media and SEO/SEM, including channel mix optimization
Director of E-Commerce & Digital Marketing employer: Southern Shirt
Southern Shirt is an exceptional employer located in the vibrant Birmingham metro area, offering a dynamic work culture that fosters creativity and innovation. With a strong commitment to employee growth, we provide ample opportunities for professional development and career advancement, alongside competitive benefits and company-paid relocation assistance for those moving to join our team. As a leader in the apparel industry, we pride ourselves on delivering high-quality products while ensuring our employees enjoy a rewarding and fulfilling work experience.
