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- Tasks: Manage PR, develop content, and implement marketing strategies to drive growth.
- Company: Join Southco, a global leader in engineered access solutions with over 70 years of excellence.
- Benefits: Enjoy hybrid working, wellness initiatives, family fun days, and competitive compensation.
- Why this job: Be part of a supportive culture that values teamwork and personal initiative while making an impact.
- Qualifications: 2-3 years in marketing or sales, PR experience preferred, and strong organisational skills required.
- Other info: Additional European language skills are a plus; work in a fast-paced environment.
The predicted salary is between 28800 - 43200 £ per year.
The European Marketing Department plays a key role in defining the business strategy across the European region, working closely with the sales team to identify focus industries and growth markets and to develop and implement marketing strategies to drive growth. The Marketing Department is also responsible for the communication and engagement with customers and prospect customers at all stages of their journey and across the different sales channels (direct & distribution). By using various digital tools and media, lead generation is key, whilst, at the same time, guarding the consistent representation and usage of the Southco brand.
Reporting to the Marketing Manager, Europe, this is an exciting opportunity for a candidate with valid experience in the areas of PR, industry & channel marketing.
Key responsibilities of this position include:
- Management of public relations, including driving the development of new content.
- Ensuring year-over-year growth in number of placements.
- Managing the lead generation and follow-up process through paid PR.
- Tactical implementation of the European marketing plan, including helping to drive greater involvement of Southco’s channel distribution partners in marketing.
Requirements:
- 2-3 years’ work experience in a marketing or sales role with degree and/or equivalent marketing qualification.
- Experience in PR administration & management preferred.
- Understanding of and experience in creating customer value.
- Additional European language desirable.
- Ability to build and develop strong business relationships.
- Ability to work as part of a talented team and on own initiative.
- Strong organisational skills and ability to work in a fast paced, pressured environment.
So why join us? At Southco our employees are at the heart of what we do, we’re a family and strive to maintain our culture. By joining us you will benefit by:
- Globally competitive compensation.
- Pension match up to 8%.
- Life assurance.
- Wellness initiatives.
- Family fun days.
- Hybrid Working.
Why Southco? With over 70 years of engineering excellence and more than 3000 employees in 20 countries, Southco is a global leader for the manufacturing of engineered access solutions, products that you and thousands of others interact with every day. Our products form what we call touch points, such as locks, latches, fasteners, hinges, handles and many other products that serve virtually hundreds of industries worldwide. Southco employees enjoy an excellent work/life balance, globally competitive compensation, and global and local connections with colleagues from around world who share the same vision and passion. Being part of the Southco family means being part of a success story that spans for almost a century and is still being written by people just like you today.
Experience: Marketing: 3 years (required) Public relations: 1 year (preferred)
Contact Detail:
Southco, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist (PR, Industry & Channel) (Worcestershire)
✨Tip Number 1
Familiarise yourself with Southco's brand and products. Understanding their offerings will help you articulate how your marketing strategies can enhance their visibility and engagement in the market.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in PR and channel marketing. Attend relevant events or webinars to connect with potential colleagues and learn more about current trends.
✨Tip Number 3
Showcase your ability to generate leads through innovative marketing campaigns. Prepare examples of past successes where you've driven growth or improved brand presence, as this aligns closely with the role's responsibilities.
✨Tip Number 4
Demonstrate your organisational skills by discussing how you manage multiple projects simultaneously. Highlight any experience you have in fast-paced environments to show that you can thrive under pressure.
We think you need these skills to ace Marketing Specialist (PR, Industry & Channel) (Worcestershire)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in PR and channel marketing. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the role. Mention specific examples of your previous work in PR and how it aligns with Southco's goals.
Showcase Your Achievements: In your application, include quantifiable achievements from your past roles, such as successful campaigns or lead generation metrics. This will help illustrate your capability to drive growth.
Highlight Teamwork and Initiative: Emphasise your ability to work both independently and as part of a team. Provide examples of how you've collaborated with others in fast-paced environments to achieve marketing objectives.
How to prepare for a job interview at Southco, Inc.
✨Know Your Marketing Fundamentals
Brush up on your marketing principles, especially in PR and channel marketing. Be prepared to discuss how you’ve applied these concepts in previous roles, as this will show your understanding of the industry and your ability to contribute effectively.
✨Showcase Your Communication Skills
Since the role involves managing public relations and customer engagement, be ready to demonstrate your communication skills. Prepare examples of how you've successfully engaged with customers or managed PR campaigns in the past.
✨Highlight Your Teamwork Experience
This position requires collaboration with various teams, so share specific instances where you worked as part of a team to achieve a common goal. Emphasise your ability to build strong business relationships and work well under pressure.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in real-world marketing scenarios. Think about challenges you've faced in previous roles and how you overcame them, particularly in lead generation and content development.
