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- Tasks: Manage PR, develop content, and drive lead generation for marketing strategies.
- Company: Southco is a global leader in engineered access solutions with over 70 years of excellence.
- Benefits: Enjoy hybrid working, wellness initiatives, family fun days, and competitive compensation.
- Why this job: Join a supportive team culture and contribute to impactful marketing in a dynamic environment.
- Qualifications: 2-3 years in marketing or sales, with PR experience preferred and strong organisational skills.
- Other info: Be part of a success story that spans nearly a century and work with a talented team.
The predicted salary is between 28800 - 43200 £ per year.
The European Marketing Department plays a key role in defining the business strategy across the European region, working closely with the sales team to identify focus industries and growth markets and to develop and implement marketing strategies to drive growth. The Marketing Department is also responsible for the communication and engagement with customers and prospect customers at all stages of their journey and across the different sales channels (direct & distribution). By using various digital tools and media, lead generation is key, whilst, at the same time, guarding the consistent representation and usage of the Southco brand.
Reporting to the Marketing Manager, Europe, this is an exciting opportunity for a candidate with valid experience in the areas of PR, industry & channel marketing. Key responsibilities of this position include:
- Management of public relations, including driving the development of new content.
- Ensuring year-over-year growth in number of placements.
- Managing the lead generation and follow-up process through paid PR.
- Tactical implementation of the European marketing plan, including helping to drive greater involvement of Southco’s channel distribution partners in marketing.
Requirements:
- 2-3 years’ work experience in a marketing or sales role with degree and/or equivalent marketing qualification.
- Experience in PR administration & management preferred.
- Understanding of and experience in creating customer value.
- Ability to build and develop strong business relationships.
- Ability to work as part of a talented team and on own initiative.
- Strong organisational skills and ability to work in a fast paced, pressured environment.
So why join us?
At Southco our employees are at the heart of what we do, we’re a family and strive to maintain our culture. By joining us you will benefit from:
- Globally competitive compensation.
- Pension match up to 8%.
- Life assurance.
- Wellness initiatives.
- Family fun days.
- Hybrid Working.
Why Southco?
With over 70 years of engineering excellence and more than 3000 employees in 20 countries, Southco is a global leader for the manufacturing of engineered access solutions. Our products form what we call "touch points", such as locks, latches, fasteners, hinges, handles and many other products that serve virtually hundreds of industries worldwide. Southco employees enjoy an excellent work/life balance, globally competitive compensation, and global and local connections with colleagues from around the world who share the same vision and passion.
Being part of the Southco family means being part of a success story that spans almost a century and is still being written by people just like you today.
Contact Detail:
Southco, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist (PR, Industry & Channel)
✨Tip Number 1
Familiarise yourself with Southco's products and their applications. Understanding the specifics of what they offer will help you tailor your conversations and demonstrate genuine interest during interviews.
✨Tip Number 2
Network with current or former employees of Southco on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial in your discussions.
✨Tip Number 3
Stay updated on the latest trends in PR and marketing, especially within the industrial sector. Being able to discuss recent developments or case studies can set you apart as a knowledgeable candidate.
✨Tip Number 4
Prepare specific examples from your past experiences that showcase your ability to manage PR campaigns and lead generation efforts. Highlighting measurable outcomes will demonstrate your effectiveness in similar roles.
We think you need these skills to ace Marketing Specialist (PR, Industry & Channel)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in PR and channel marketing. Use specific examples that demonstrate your ability to drive growth and manage public relations effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Southco's brand. Mention how your skills align with the responsibilities outlined in the job description, especially in lead generation and content development.
Showcase Relevant Experience: In your application, emphasise any previous roles where you successfully managed PR campaigns or worked closely with sales teams. Highlight your achievements in building business relationships and driving customer engagement.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail, which is crucial in a marketing role.
How to prepare for a job interview at Southco, Inc.
✨Showcase Your PR Experience
Make sure to highlight your experience in public relations during the interview. Discuss specific campaigns you've managed, the results achieved, and how you developed content that resonated with target audiences.
✨Understand Southco's Brand
Familiarise yourself with Southco's products and brand values. Be prepared to discuss how you can contribute to maintaining and enhancing their brand representation through your marketing strategies.
✨Demonstrate Your Organisational Skills
Given the fast-paced environment mentioned in the job description, be ready to provide examples of how you've successfully managed multiple projects or tasks simultaneously while meeting deadlines.
✨Prepare for Team Collaboration Questions
Since the role involves working closely with sales teams and channel partners, think of examples that demonstrate your ability to build strong business relationships and work effectively as part of a team.
