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- Tasks: Drive digital marketing strategies and optimise ecommerce platforms for growth.
- Company: Join Southco, a global leader in engineered access solutions with over 70 years of excellence.
- Benefits: Enjoy competitive pay, pension match, life assurance, wellness initiatives, and family fun days.
- Why this job: Be part of a supportive culture that values work/life balance and global connections.
- Qualifications: 3-5 years in digital marketing; experience with ecommerce platforms like Magento is preferred.
- Other info: This is a full-time role with opportunities to lead global projects.
The predicted salary is between 28800 - 43200 £ per year.
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This range is provided by Southco, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
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The European Marketing Department plays a key role in defining the business strategy across the European region, working closely with the sales team to identify focus industries and growth markets and to develop and implement marketing strategies to drive growth.
The Marketing Department is also responsible for the communication and engagement with customers and prospect customers at all stages of their journey and across the different sales channels (direct & distribution).
By using various digital tools and media, lead generation is key, whilst, at the same time, guarding the consistent representation and usage of the Southco brand
This is an exciting opportunity for a candidate with proven experience in the areas of digital and ecommerce marketing. The Digital & Ecommerce Marketing Strategist identifies and executes opportunities to leverage our digital and ecommerce platforms to grow revenue and market share and develops and executes plans to achieve that growth. These plans include the development and execution of an ecommerce strategy, driving a CX strategy with a focus on website optimization, defining a standard for best-in-class email campaigns as well managing Southco’s SEO strategy
Is this a role for you?
- 3-5 years of experience in a digital marketing role with degree and/or equivalent marketing qualification
- 2-3 years of experience in ecommerce strategy and implementation, incl. experience with ecommerce platforms (Magento preferred)
- Applied knowledge and understanding of web analytics and digital performance measurement
- Salesforce Marketing Cloud experience
- Strong written, verbal communication and presentation skills
- Ability to work as part of a team and on own initiative
- Proven experience in leading global projects
So why join us?
At Southco our employees are at the heart of what we do, we’re a family and strive to maintain our culture. By joining us you will benefit by:
- Globally competitive compensation
- Pension match up to 8%
- Life assurance
- Wellness initiatives
- Family fun days
Why Southco?
With over 70 years of engineering excellence and more than 3000 employees in 20 countries, Southco is a global leader for the manufacturing of engineered access solutions, products that you and thousands of others interact with every day. Our products form what we call \”touch points\”, such as locks, latches, fasteners, hinges, handles and many other products that serve virtually hundreds of industries worldwide.
Southco employees enjoy an excellent work/life balance, globally competitive compensation, and global and local connections with colleagues from around world who share the same vision and passion. Being part of the Southco family means being part of a success story that spans for almost a century and is still being written by people just like you today.
Seniority level
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Seniority level
Associate
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Digital Ecommerce Marketing Strategist employer: Southco, Inc.
Contact Detail:
Southco, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Ecommerce Marketing Strategist
✨Tip Number 1
Familiarise yourself with Southco's products and their market positioning. Understanding their engineered access solutions will help you tailor your discussions during interviews, showcasing your knowledge of how digital marketing can enhance their brand.
✨Tip Number 2
Highlight your experience with ecommerce platforms, especially Magento. Be prepared to discuss specific strategies you've implemented in the past that have driven growth, as this will demonstrate your capability to contribute effectively from day one.
✨Tip Number 3
Showcase your analytical skills by discussing how you've used web analytics to measure digital performance. Prepare examples of how you've adjusted marketing strategies based on data insights, which is crucial for the role.
✨Tip Number 4
Network with current or former employees of Southco on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage during your application process.
We think you need these skills to ace Digital Ecommerce Marketing Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital and ecommerce marketing. Focus on your achievements in previous roles, especially those related to ecommerce strategy and web analytics.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of Southco's brand. Mention specific strategies you've implemented in the past that align with the role's requirements.
Showcase Your Skills: In your application, emphasise your skills in SEO, email campaigns, and web optimisation. Provide examples of how you've successfully used these skills to drive growth in previous positions.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Southco, Inc.
✨Showcase Your Digital Expertise
Make sure to highlight your experience in digital marketing and ecommerce strategies. Be prepared to discuss specific campaigns you've worked on, particularly those that involved platforms like Magento, as this is preferred by the company.
✨Demonstrate Analytical Skills
Since the role involves web analytics and performance measurement, come equipped with examples of how you've used data to drive marketing decisions. Discuss any tools you’ve used for analytics and how they contributed to successful outcomes.
✨Prepare for Team Dynamics
The ability to work both independently and as part of a team is crucial. Think of examples where you successfully collaborated on projects or led initiatives, especially in a global context, as this will resonate well with the interviewers.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this role. Practice articulating your thoughts clearly and confidently, especially when discussing your past experiences and how they relate to the job at Southco.
