At a Glance
- Tasks: Join us as an Individual Giving Officer to create impactful fundraising campaigns.
- Company: Be part of Southampton Hospitals Charity, dedicated to improving healthcare through community support.
- Benefits: Enjoy flexible working options and the chance to make a real difference in people's lives.
- Other info: You'll collaborate with a passionate team and gain valuable insights into data-driven marketing.
- Why this job: This role offers creative freedom and the opportunity to build lasting relationships with supporters.
- Qualifications: Experience in charity fundraising, excellent copywriting skills, and familiarity with CRM systems are essential.
The predicted salary is between 30000 - 42000 £ per year.
Job Description
We are seeking an organised, data-driven, and creative Individual Giving Officer to support the delivery of high-quality fundraising campaigns that inspire supporters and grow income for Southampton Hospitals Charity.
You will be responsible for planning and delivering engaging direct marketing campaigns across print, digital and email channels, with a particular focus on one-off appeals, regular donations, and incentivised giving products.
Working closely with the Marketing & Campaigns Manager and Marketing & Communications Officer, you will develop audience-led supporter journeys, compelling fundraising copy, and test-and-learn approaches to build lasting supporter relationships and maximise income from individual giving.
Main Responsibilities:
Campaign development and delivery
Work with the Campaigns & Marketing Manager to plan and deliver a calendar of direct marketing campaigns across print, email, and digital, focused on income generation and donor retention.
Work with the Marketing and Communications Officer to develop compelling, supporter-centred fundraising copy for appeals, donation forms, landing pages, emails, and stewardship content.
Coordinate campaign production, from creative briefing to print and fulfilment, working with suppliers, designers, and mailing house partners as needed.
Lead on campaign timelines and ensure activity is delivered on time and within budget.
Work with colleagues across the charity to gather impactful case studies and project updates for use in donor communications.
Manage and maintain campaign collateral such as templates, thank-you letters, and welcome packs, ensuring brand and message consistency.
Supporter journeys & stewardship
Develop and implement supporter journeys for new and existing individual givers, ensuring timely and relevant follow-ups to donations.
Identify opportunities to improve retention and upgrade rates through targeted communications and segmentation.
Ensure all donor touchpoints (e.g. donation forms, thank-you pages, emails) provide an excellent experience.
Collaborate with the Fundraising and Operation teams to ensure donor communications align with wider charity messaging.
Support fundraising campaigns with tailored communications for regular givers, lottery players, payroll givers, and one-off donors.
Data & insight
Work with Database & Insights Officer to segment data, analyse results, and inform decision-making.
Regularly track and report on KPIs such as response rate, income, ROI, and donor retention.
Lead on A/B testing within appeals and digital communications, using results to optimise future campaigns.
Maintain accurate supporter data and adhere to GDPR, PECR, and fundraising best practices.
Collaboration & compliance
Act as a liaison between fundraising and marketing to ensure coordinated and effective campaigns.
Ensure all fundraising materials follow brand guidelines and ethical fundraising codes.
Stay up to date with trends in individual giving and apply learning to test new ideas and improve performance.
Where needed, provide cover or collaborative support for Marketing and Communications Officer during periods of annual leave.
Person Specification:
Knowledge and experience
Experience working in the charity or healthcare sector
Familiarity with direct debit, regular giving or payroll giving programmes
Experience supporting or delivering multi-channel fundraising or direct marketing campaigns
Excellent copywriting and editing skills for fundraising appeals
Experience using CRM systems and data segmentation (Beacon preferred)
Ability to manage external suppliers, designers and/or printers
Understanding of GDPR, Fundraising Regulator guidance, and supporter consent
Proficiency in Microsoft Office and online marketing platforms (e.g. Mailchimp, Google Analytics)
Skills, abilities, and behaviours
Strong written and verbal communication skills with excellent attention to detail
Ability to manage multiple projects with competing deadlines
Confident analysing and interpreting data to guide decisions
Strong organisational skills with a proactive, problem-solving approach
Ability to work independently and as part of a close-knit team
Comfortable working collaboratively across departments
Empathy and understanding of supporter motivations and behaviour
Commitment to the values and goals of Southampton Hospitals Charity
Individual Giving Officer in Southampton employer: Southampton Hospitals Charity
Southampton Hospitals Charity is an exceptional employer, offering a supportive and collaborative work culture that prioritises employee growth and development. As an Individual Giving Officer, you will have the opportunity to engage in meaningful fundraising campaigns that directly impact the community, while benefiting from a flexible work environment and access to professional training resources. Located in Southampton, you will be part of a dedicated team that values creativity and innovation, ensuring your contributions are recognised and rewarded.
Contact Details:
Southampton Hospitals Charity Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Individual Giving Officer in Southampton
✨Tip Number 1
Familiarise yourself with the latest trends in individual giving and fundraising. This will not only help you understand what works but also allow you to bring fresh ideas to the table during interviews.
✨Tip Number 2
Network with professionals in the charity sector, especially those involved in fundraising. Attend relevant events or webinars to make connections and gain insights that could be beneficial for your application.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've been involved in. Highlight your role, the strategies used, and the outcomes achieved to demonstrate your capability in delivering impactful fundraising initiatives.
✨Tip Number 4
Showcase your data analysis skills by being ready to discuss how you've used data to inform decisions in past roles. Being able to articulate your experience with CRM systems and data segmentation will set you apart from other candidates.
We think you need these skills to ace Individual Giving Officer in Southampton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in fundraising, direct marketing, and data analysis. Use specific examples that demonstrate your skills in campaign delivery and supporter engagement.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for the charity sector and your understanding of individual giving. Mention specific campaigns or projects you've worked on that align with the role's responsibilities.
Showcase Your Copywriting Skills:Since excellent copywriting is crucial for this role, consider including a brief writing sample or a link to your portfolio. Highlight any previous fundraising appeals or marketing materials you've created.
Demonstrate Data-Driven Decision Making:In your application, provide examples of how you've used data to inform campaign strategies or improve donor retention. Mention any experience with CRM systems and how you’ve segmented data for targeted communications.
How to prepare for a job interview at Southampton Hospitals Charity
✨Showcase Your Fundraising Experience
Be prepared to discuss your previous experience in fundraising, particularly in the charity or healthcare sector. Highlight specific campaigns you've worked on and the impact they had, as this will demonstrate your ability to contribute effectively to their goals.
✨Demonstrate Data-Driven Decision Making
Since the role requires a data-driven approach, be ready to talk about how you've used data to inform your decisions in past roles. Discuss any experience with CRM systems and how you’ve segmented data for targeted communications.
✨Prepare Compelling Copy Examples
As excellent copywriting is crucial for this position, bring examples of fundraising appeals or marketing materials you've created. Be ready to explain your thought process behind crafting engaging content that resonates with supporters.
✨Understand Supporter Journeys
Familiarise yourself with the concept of supporter journeys and be prepared to discuss how you would develop and implement these for new and existing individual givers. Think about ways to enhance donor retention and engagement through tailored communications.
