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For Companies At a Glance
- Tasks: Create and send targeted email campaigns to engage fans and drive revenue.
- Company: Join Southampton Football Club, a vibrant community passionate about football.
- Benefits: Enjoy free match tickets, health initiatives, 25 days holiday, and more!
- Why this job: Be part of a dynamic team, innovate in marketing, and connect with fans.
- Qualifications: One year of email marketing experience and a degree or equivalent.
- Other info: Work full-time at St Mary’s Stadium with opportunities for growth.
The predicted salary is between 30000 - 42000 £ per year.
Overview
Be part of our journey…
- Location: St Mary’s Stadium
- Hours: Full time, 37.5 hours per week
- Contract Type: Permanent
- Criminal Record Check: DBS Basic
What is the role?
As an Email Marketing Executive, you will create and send targeted email and wider direct marketing communications, leveraging the data we have on our fans. Your role will focus on implementing a variety of strategic email marketing campaigns aimed at engaging with fans and driving revenue across key commercial areas within Southampton Football Club.
We are looking for someone who shows a willingness and energy to get involved and to suggest new ideas for the team to develop and grow with a real drive in gaining better results.
What will you be doing?
Supporting a season-long campaign plan, you’ll contribute across key areas like season tickets, match tickets, memberships, hospitality, retail and more to execute our email marketing plan around these areas, aligning with the marketing goals.
Your responsibilities include monitoring email campaign performance using a test-and-learn approach to maximise effectiveness, optimising data collection to grow our database and assisting with regular reporting on campaign results, database size and data quality. You’ll also use segmentation to deliver timely, relevant messages to fans, ensuring all communications are engaging and reflect the club’s tone of voice.
Is this you?
We are looking for someone with at least one years’ experience in an email marketing role. You will be equipped with knowledge of key marketing channels and know your way around building campaigns. A huge passion of the sport or football industry goes a long way as well.
You’ll also have an understanding of the importance of data and using that data in an innovative way to target the right groups of supporters with the right message, via the right channel, at the right time.
Essential Qualifications, Experience & Skills
- One year’s experience in a similar email marketing role.
- Educated to at least degree level, or equivalent experience.
- Hands on marketing experience.
- Passion for learning and keeping up with changes and trends.
- Confident in using spreadsheets – comfortable looking at a table of figures and being able to take insights from what you see.
- An organised team player, the ability to work across multiple teams; always thinking about how best to deliver our campaigns to achieve the wide-ranging club goals.
Desirable Experience & Skills
- Experience of using Dotdigital or an equivalent platform to send email communications.
- You know your way around Photoshop and InDesign.
Benefits
If you are successful, you can look forward to a healthy benefits package:
- Access to x2 free match tickets for every home league game
- Access to our staff Health & Wellbeing initiatives (Mental & Physical Health).
- Discounted Southampton Football Club merchandise.
- 25 days’ holiday per year excluding bank holidays plus your birthday off each year.
- Contributory Pension Scheme.
- Worldwide Travel Insurance for you and your family.
- Learning & Development opportunities – supporting you to develop your potential and achieve in your career.
- Free onsite parking.
- Cycle to Work Scheme.
How to apply
Very easy. Just click on the apply button, enter your details and answer a quick pre-screening questionnaire, then attach your CV.
The closing date for applications is 15 September 2025.
*We reserve the right to close this vacancy early, if a high volume of applicants are received.*
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Email Marketing Executive employer: Southampton FC
Contact Detail:
Southampton FC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Executive
✨Tip Number 1
Familiarise yourself with Southampton Football Club's brand and tone of voice. Understanding how the club communicates with its fans will help you tailor your approach and demonstrate your fit for the role.
✨Tip Number 2
Showcase your passion for football in your conversations. Whether it's discussing recent matches or your favourite players, expressing genuine enthusiasm for the sport can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your experience with email marketing platforms like Dotdigital. If you have used similar tools, be ready to explain how you leveraged them to create successful campaigns and what results you achieved.
✨Tip Number 4
Be proactive in suggesting innovative ideas during your interview. Think about how you could enhance fan engagement through email marketing and be prepared to share these insights to show your initiative and creativity.
We think you need these skills to ace Email Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in email marketing. Focus on any specific campaigns you've worked on, especially those that involved data analysis and segmentation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for football and how it drives your marketing efforts. Mention specific examples of how you've successfully engaged audiences through email campaigns.
Showcase Your Skills: Emphasise your proficiency with tools like Dotdigital, Photoshop, and InDesign. If you have experience with data analysis, make sure to include that as well, as it's crucial for this role.
Highlight Your Teamwork: Since the role requires collaboration across multiple teams, mention any past experiences where you successfully worked with others to achieve marketing goals. This will demonstrate your ability to be an organised team player.
How to prepare for a job interview at Southampton FC
✨Show Your Passion for Football
Make sure to express your enthusiasm for the sport and the club during the interview. Share any personal experiences or connections you have with football, as this will demonstrate your genuine interest in the role and the organisation.
✨Highlight Your Email Marketing Experience
Be prepared to discuss your previous email marketing roles in detail. Focus on specific campaigns you've worked on, the tools you used, and the results you achieved. This will showcase your hands-on experience and understanding of effective email marketing strategies.
✨Demonstrate Data-Driven Decision Making
Since the role involves leveraging data for targeted campaigns, be ready to talk about how you've used data in past projects. Discuss your approach to monitoring campaign performance and how you’ve optimised campaigns based on insights from data analysis.
✨Prepare Ideas for Future Campaigns
Come to the interview with a few creative ideas for email marketing campaigns that could engage fans. This shows initiative and a proactive mindset, which are qualities the club is looking for in a candidate.
