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For Companies At a Glance
- Tasks: Create and manage engaging digital content for social media and the website.
- Company: Join South Western Railway, connecting communities across South West London and beyond.
- Benefits: Enjoy free travel on SWR services and a 75% discount on other train companies.
- Why this job: Be part of a creative team that shapes customer experiences and drives engagement.
- Qualifications: Degree in Marketing, Journalism, or related field; 3 years' experience in digital content.
- Other info: Flexible working hours and a commitment to diversity and inclusion.
The predicted salary is between 28800 - 43200 £ per year.
Who are we?
South Western Railway (SWR) operates over 1,500 services each weekday across the network and employs more than 5,000 people. We provide easy and convenient mobility, connecting people and communities in South West London, southern counties of England, and the Isle of Wight.
Join our team and help us continue to bring people together to get the most out of life.
About the job
South Western Railway (SWR) is looking for a creative and detail-oriented Social Media and Digital Content Executive to support the delivery of engaging, high-quality digital content across our website and social media channels.
Reporting to the Social Media and Digital Content Manager, you\’ll help plan, create, publish and report on content that informs, inspires, and engages, while building meaningful connections with our audience. This role supports the wider digital and marketing strategy by helping to grow our brand presence, deepen customer engagement, and drive audience growth.
You\’ll work closely with the Social Media and Digital Content Manager and collaborate with teams across the commercial function – including campaigns, CRM, design, and communications – to ensure our content is aligned, on-brand, and delivering impact.
The content you create will play a vital role in engaging customers in a factual and compelling way, providing up-to-date information and inspiration to support customer journeys, build trust, and ultimately encourage repeat travel.
This is a key support role within a fast-paced and evolving environment, where responsiveness, creativity, and attention to detail are essential.
Your mainresponsibilities will be:
Social media
- Assist in the day-to-day drafting, scheduling, publishing, and monitoring of content across SWR\’s social media channels, ensuring content is accurate, on-brand, and aligned with the social media strategy and wider business priorities
- Support the consistent publishing of content across SWR\’s social media channels to help increase activity and maintain a regular posting rhythm
- Support the Social and Digital Content manager to deliver a content calendar that harnesses content from all areas of the business, communities, events, and third-party partnerships by working collaboratively with SWR teams
- Contribute ideas for newcontent opportunities, based on customer needs and industry trends, working with internal colleagues, external agencies, stakeholders and the regional communities
- Monitorcommunity engagement, respond to comments and queries, and escalate customer service issues appropriately
- Support theSocial and Digital Content Manager in analysing channel performance and preparing regular reports
- Keep up to datewith platform updates and trends, identifying opportunities to test new features
- Collaborate and workwith other departments, such as marketing, communications, campaigns, customer experience, CRM, and design
Digital Content
- Help manage and update website content in collaboration with other teams and external agencies, making sure key information is scheduled/up to date
- Support with content creation, including copywriting (including for website landing pages and blog posts), and basic visual assets using tools like Canva
- Uploadcontent to the CMS and publishing to the website
- Support theSocial and Digital Content manager with delivering two content audits every year, helping to make sure the functions across SWR are updating relevant information
- Supporting theDigital Marketing Specialist – Manager with SEO-driven content creation and optimisation
Content Performance
- Use analytics tools to monitor content performance across social and web, contributing to regular reports
- Support with extracting insights and recommendations to inform future content planning
- Apply SEO best practices to optimise website content for search engine visibility
Content Standards
- Ensure all social and digital content meets SWR\’s brand guidelines, including tone of voice, visual identity, and accessibility standards
- Proofread and edit content for clarity, consistency, and accuracy before publishing
- Follow internal processes and best practices for content creation, sign-off and publishing
- Support the maintenance of a consistent customer experience across all the digital touchpoints
- Help uphold high standards in content quality by flagging outdated or inaccurate content and suggesting improvements
- Contribute to the continual improvement of content processes by providing feedback and ideas
Additional responsibilities:
- Engage in continuous personal and professional development to ensure digital marketing skills are cutting edge/current
- Need to be flexible in approach and work proactively to deliver content uploads and amends, sometimes at short notice
- Ad-hoc requestsincluding but not limited to: providing ideas for campaigns, input and support for app content
You\’ll need to be:
Education
- Degree educated ideally in a related subject such as Marketing, journalism, or English, or equivalent qualification
- May have advanced diploma and/or technical qualification
Job Specific Knowledge &Skills
- 3 years\’ experience working in a similar digital content role
- Collaboration to create high-quality and high-performing digital content on various channels
- Demonstrable passion for digital content, storytelling and social media
- Strong written and verbal communication skills
- Team player who can build relationships with internal and external stakeholders
- Analysing performance metrics/data
- Familiarity with tools like Canva, Meta Business Suite, third-party Social Media Management tools, and CMS platforms (Sitecore preferred, but not essential).
- Understanding of online copywriting and how it impacts search engine optimisation
- Self-motivated, pro-active and team-orientated
- Excellent organisational skills, with the ability to deliver against tight deadlines
- Must be customer focused with an understanding of how content supports business goals
- Willingness to learn and develop new digital marketing skills
- Awareness of accessibility and best practice in digital content creation
- Interest in travel, transport, orcustomer service sector
Working pattern
Monday to Friday 0900 – 1700
The Reward
In return we offer a competitive salary and a variety of valuable benefits, including:
- Free duty and leisure travel on SWR services for employees
- Free leisure travel for spouse/partner and dependants (criteria dependent)
- 75% discount on many other train operating companies
- Full training and support with development
- Excellent pension scheme
We all belong at SWR. Our vision is to provide an inclusive environment for all colleagues, ensuring all candidates have an equal opportunity to access meaningful employment.
We value our differences such as age, gender, LGBTQIA+, ethnicity, religion, and disability. We maintain a zero tolerance towards any form of prejudice towards our colleagues, customers, and future talent.
We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive.
If you require additionalsupport to complete your application due to a disability or neurodivergent condition, for example, dyslexia, dyspraxia, or autism, please follow the links below. We encourage you to share any additional needs you may require so we can provide a fair and equal process for all who apply.
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Social and Digital Content Executive employer: South Western Railway
Contact Detail:
South Western Railway Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social and Digital Content Executive
✨Tip Number 1
Familiarise yourself with South Western Railway's brand and tone of voice. Engage with their social media channels to understand the type of content they share and how they interact with their audience. This will help you align your ideas and contributions with their existing strategies.
✨Tip Number 2
Stay updated on the latest trends in digital content and social media. Follow industry leaders and participate in relevant online communities. This knowledge will not only enhance your creativity but also demonstrate your passion for the role during discussions with the hiring team.
✨Tip Number 3
Prepare to discuss your experience with analytics tools and how you've used data to inform content decisions in previous roles. Being able to showcase your analytical skills will be crucial, as the role involves monitoring content performance and making data-driven recommendations.
✨Tip Number 4
Think about specific content ideas that could engage SWR's audience. Consider local events, travel tips, or community stories that resonate with their customer base. Presenting these ideas during your interview can set you apart and show your proactive approach to content creation.
We think you need these skills to ace Social and Digital Content Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital content creation and social media management. Use keywords from the job description to demonstrate that you meet the specific requirements of the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital content and storytelling. Mention specific examples of your previous work that align with the responsibilities outlined in the job description, such as managing social media channels or creating engaging content.
Showcase Your Skills: In your application, emphasise your familiarity with tools like Canva and CMS platforms. Provide examples of how you've used these tools to create high-quality content and analyse performance metrics in past roles.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for clarity, consistency, and accuracy. Ensure that your writing reflects the high standards expected by South Western Railway, particularly in terms of tone and professionalism.
How to prepare for a job interview at South Western Railway
✨Showcase Your Creativity
As a Social and Digital Content Executive, creativity is key. Prepare examples of past content you've created that engaged audiences. Be ready to discuss your thought process and how you tailor content to different platforms.
✨Know the Brand Inside Out
Familiarise yourself with South Western Railway's brand voice and values. During the interview, demonstrate how your content ideas align with their mission to connect communities and enhance customer journeys.
✨Highlight Your Analytical Skills
Be prepared to discuss how you've used analytics tools in previous roles to measure content performance. Share specific metrics you've tracked and how you've adjusted strategies based on data insights.
✨Prepare for Collaboration Questions
This role involves working closely with various teams. Think of examples where you've successfully collaborated with others to create impactful content. Highlight your communication skills and ability to build relationships.