At a Glance
- Tasks: Plan and deliver exciting campaigns to drive revenue and connect communities.
- Company: Join South Western Railway, a leader in transport and community connection.
- Benefits: Enjoy free travel, discounts, and a supportive work environment.
- Other info: Inclusive workplace celebrating diversity and offering excellent career growth.
- Why this job: Make a real impact on customer experiences while working in a dynamic team.
- Qualifications: 5 years marketing experience and strong communication skills required.
The predicted salary is between 37800 - 46200 £ per year.
Who are we?
South Western Railway (SWR) operates over 1,500 services each weekday across the network and employs more than 5,000 people.
We provide easy and convenient mobility, connecting people and communities in South West London, southern counties of England, and the Isle of Wight.
Join our team and help us continue to bring people together to get the most out of life.
About the job
Working as part of a team to plan and deliver a range of key revenue driving campaigns that support the business in achieving financial targets from new and existing customers across the South Western Railway network.
Supporting the implementation of partnership and sponsorship agreements.
Ensuring that our brand and product messages are delivered consistently across all communication channels, from our website and digital platforms, to social and external media, partnership promotions and event management.
Developing an understanding of the SWR customers with a specific deep understanding of our ‘leisure' traveller.
All of the above will help SWR customers and potential customers to use the network to meet people and make the most of the region for leisure and business purposes.
Your main responsibilities will be
- Briefing: developing campaign briefs and coordinating with internal stakeholders for consultation and sign off.
- Developing and assessing creative ideas, media plans and campaigns for execution across all channels: challenging the status-quo and leading new creative thinking/media approaches across the business to maximise campaign effectiveness.
- Reporting: optimising campaign results via weekly calls with the agency teams looking at digital results and reservation levels for all retail channels.
- Reporting – preparing weekly and periodic campaign results summaries and tracking verses targets.
- Budget: ensuring that campaigns are delivered on time, on budget and compliant with finance policies and procedures.
- Post campaign analysis (PCA): prepare post campaign reports on performance in conjunction with the Revenue and Insights teams and creative and media agencies within 4 to 6 weeks after the end of a campaign.
- Develop understanding of our leisure traveller understanding the drivers and barriers of behaviour becoming the ‘go to' expert in the team
- Legal: ensure compliance with internal approvals procedure and industry guidelines, (ASA, CAP code, RACC, Clearcast).
- Updating the marketing calendar.
- Optimising campaigns through all SWR channels (website, CRM, social, stations etc).
- Budget control/tracking including the raising of POs.
- Liaising with media and creative agencies, holding them to account and ensuring FFM across all campaign spend.
- Liaising with other SWR teams to share knowledge and produce joined up plans, teams including data, digital, Internal comms and External comms.
- Liaising with pricing team to ensure all dynamic and price specific messages are up to date.
You’ll need to be
- Minimum 5 years marketing experience in fast paced customer centric business
- Campaign tracking and analysis
- Excellent interpersonal skills.
- Numerical analysis experience
- Budget management
- Experience briefing external agencies, creative, media and PR
- Strong spoken and written communication skills
- Project management capability to ensure delivery of multiple / overlapping streams of work to deadlines
- Passion for customer-centric communications, inquisitive and who doesn't shy away from researching and suggesting new ways of engaging with customers
- Strong commercial focus
- Ability to work well under pressure within a fast pace environment
- A strong team player able to assist with overall team efficiency
- Proven problem-solving capability
- Focus on quality, accuracy and attention to detail, whilst demonstrating creativity
Desirable
- Copy writing skills
- Digital marketing experience delivering test and learn campaigns demonstrating incremental gains
- Data driven marketing experience/knowledge of how mar-tec interfaces with campaigns.
- Previous transport/travel/leisure sector experience
- Ability to present campaign plans to colleagues and agency partners
- Working pattern
Monday to Friday, office hours with occasional need to flex outside of these hours .
- The Reward
- In return we offer a competitive salary and a variety of valuable benefits, including:
- Free duty and leisure travel on SWR services for employees
- Free leisure travel for spouse/partner and dependants (criteria dependent)
- 75% discount on many other train operating companies
- Full training and support with development
- Excellent pension scheme
We all belong at SWR.
Our vision is to provide an inclusive environment for all colleagues, ensuring all candidates have an equal opportunity to access meaningful employment.
We value our differences such as age, gender, LGBTQIA+, ethnicity, religion, and disability.
We maintain a zero tolerance towards any form of prejudice towards our colleagues, customers, and future talent.
We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive.
If you require additionalsupport to complete your application due to a disability or neurodivergent condition, for example, dyslexia, dyspraxia, or autism, please follow the links below.
We encourage you to share any additional needs you may require so we can provide a fair and equal process for all who apply.
Campaigns manager Cpay in London employer: South Western Railway
South Western Railway is an excellent employer, offering a dynamic work environment where skilled technicians can thrive. With a strong focus on employee development, you will have opportunities for on-the-job training and career progression while contributing to the safety and reliability of our rail services. Our supportive culture and commitment to teamwork ensure that every team member feels valued and empowered in their role.
StudySmarter Expert Advice🤫
We think this is how you could land Campaigns manager Cpay in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for South Western Railway and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like South Western Railway are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with South Western Railway on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at South Western Railway. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaigns manager Cpay in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit South Western Railway. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of South Western Railway:Show us that you’ve done your homework! In your application, briefly mention what you admire about South Western Railway’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at South Western Railway
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at South Western Railway will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At South Western Railway, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
