At a Glance
- Tasks: Lead performance marketing across search engines, social media, and display advertising.
- Company: Join South Western Railway, a key player in the transport sector.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with a talented team and manage substantial marketing budgets.
- Why this job: Make a real impact on ticket sales through innovative marketing strategies.
- Qualifications: 3-5 years of digital marketing experience with a focus on performance metrics.
The predicted salary is between 45000 - 55000 £ per year.
South Western Railway in London is hiring a Digital Marketing Manager to lead performance marketing across search engines, social and display. You will partner with the Senior Digital Marketing Manager and the media agency to run a test & learn agenda, optimize creative and ensure data-led content supports the media strategy.
With 3–5 years of hands-on experience in digital marketing, you will manage budgets above £1m and focus on CPA, ROAS and ROI, delivering measurable growth in ticket sales.
Growth-Oriented Performance Marketing Lead employer: South Western Railway
South Western Railway is an excellent employer, offering a dynamic work environment where skilled technicians can thrive. With a strong focus on employee development, you will have opportunities for on-the-job training and career progression while contributing to the safety and reliability of our rail services. Our supportive culture and commitment to teamwork ensure that every team member feels valued and empowered in their role.
StudySmarter Expert Advice🤫
We think this is how you could land Growth-Oriented Performance Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for South Western Railway and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like South Western Railway are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with South Western Railway on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at South Western Railway. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth-Oriented Performance Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit South Western Railway. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of South Western Railway:Show us that you’ve done your homework! In your application, briefly mention what you admire about South Western Railway’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at South Western Railway
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at South Western Railway will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At South Western Railway, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
