At a Glance
- Tasks: Lead and innovate Coeliac UK's marketing strategy to drive audience growth and engagement.
- Company: Join a passionate charity making a real difference in the lives of those with coeliac disease.
- Benefits: Enjoy 36 days holiday, flexible working, and professional development opportunities.
- Other info: Hybrid working available; apply early for a chance to stand out!
- Why this job: Be a key player in transforming lives while leading a high-performing marketing team.
- Qualifications: Proven experience in senior marketing roles with strong leadership and strategic skills.
The predicted salary is between 57828 - 57828 £ per year.
Coeliac UK is seeking an experienced, strategic and hands-on Head of Marketing to lead our marketing function and help drive audience growth, engagement and organisational impact.
Contract Type: Permanent
Hours: Full-Time 35 hours per week.
Location: Head Office, High Wycombe (hybrid working available, minimum of 1 day in the office)
Salary: £57,828 per annum
Salary Band: Specialist (SP2.5)
Benefits: 36 days holiday (including bank holidays), enhanced parental leave, flexible working, private counselling service, professional development opportunities
Closing Date: 11:59pm 23rd August 2026 (early applications may be reviewed as received)
Reporting to the Chief Engagement Officer, you will develop and deliver our marketing strategy, brand and annual marketing plan, ensuring all activity is insight-led, measurable and aligned to our organisational priorities. As both an inspiring leader and an active practitioner, you will lead a high-performing team while personally delivering major campaigns, organisational change programmes and complex marketing initiatives. Working collaboratively across the Audience Engagement Directorate and the wider charity, you will ensure marketing plays a central role in achieving our strategic objectives, while acting as the guardian of the Coeliac UK brand and ensuring excellence and consistency across every audience touchpoint.
Key Responsibilities:- Develop and deliver Coeliac UK's multi-year marketing strategy, ensuring it supports organisational priorities, audience growth and income generation.
- Own the marketing operating model, including campaign intake, editorial governance and prioritisation.
- Act as guardian of the Coeliac UK brand, ensuring consistent application of brand identity, tone of voice, messaging and visual standards across the organisation.
- Work closely with the Head of Digital to ensure integrated audience journeys across digital and offline channels.
- Lead, coach and develop a high-performing marketing team, creating a culture of collaboration, accountability and continuous improvement.
- Personally lead major marketing projects and strategic change programmes where senior expertise, judgement or cross-organisational coordination is required.
- Oversee development of organisational publications and major marketing assets, ensuring quality, consistency and effectiveness.
We are looking for an inspiring and strategic marketing leader with strong editorial and audience engagement skills. The ideal candidate will have:
- Significant experience in a senior marketing leadership role.
- Demonstrable success developing and delivering integrated marketing strategies that achieve measurable organisational outcomes.
- Strong experience of brand development, positioning and audience engagement.
- Experience leading multi-channel marketing across digital and offline channels.
- Experience leading and developing high-performing marketing teams.
- Strong understanding of CRM, audience segmentation, analytics and marketing performance.
- Experience managing marketing budgets and external suppliers.
- Proven ability to lead complex cross-organisational projects.
- Experience building effective relationships across multiple stakeholders.
Coeliac disease is a serious autoimmune condition that turns eating – one of life’s simplest pleasures – into a daily challenge. When it goes undiagnosed, it can damage long-term health and make every meal a source of uncertainty. Even with a diagnosis, coeliac disease can affect confidence and freedom – the freedom to eat safely, to socialise without fear, and to live without limits. Right now, the only treatment is a strict gluten free diet.
For nearly 60 years, Coeliac UK has been the trusted voice and driving force for everyone affected by coeliac disease, including those who don’t yet know they have it. We’re campaigning for change, breaking down barriers to diagnosis, improving healthcare, and ensuring safe, affordable gluten free food for all.
Closing date: 11:59pm Sunday 23rd August 2026
First stage interviews: 2nd September
No agencies please.
Head of Marketing in High Wycombe employer: South West Community Chaplaincy
South West Community Chaplaincy is an exceptional employer, offering a supportive work culture that prioritises employee wellbeing and growth. As a Housekeeping Assistant at Galanos House, you will enjoy flexible hours, generous holiday allowances, and a fulfilling role that directly contributes to the quality of life for residents in Southam, Warwickshire.
Contact Details:
South West Community Chaplaincy Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in High Wycombe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for South West Community Chaplaincy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like South West Community Chaplaincy are looking for.
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✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at South West Community Chaplaincy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in High Wycombe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit South West Community Chaplaincy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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Demonstrate Your Understanding of South West Community Chaplaincy:Show us that you’ve done your homework! In your application, briefly mention what you admire about South West Community Chaplaincy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at South West Community Chaplaincy
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at South West Community Chaplaincy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At South West Community Chaplaincy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
