CRM and Insights Officer

CRM and Insights Officer

Full-Time 40500 - 49500 £ / year (est.) No working from home possible
South West Community Chaplaincy

At a Glance

  • Tasks: Transform data into insights that drive impactful animal welfare initiatives.
  • Company: Join Worldwide Veterinary Service, a leader in global animal care.
  • Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
  • Other info: Collaborative team environment focused on animal welfare and community impact.
  • Why this job: Make a real difference for animals while honing your data skills.
  • Qualifications: Experience with CRM databases and strong analytical skills required.

The predicted salary is between 40500 - 49500 £ per year.

Help us turn data into life-changing impact for animals around the world.

We're looking for an experienced, enthusiastic CRM & Insights Officer to join Worldwide Veterinary Service (WVS).

If you enjoy transforming data into meaningful insights, improving supporter experiences, and helping charities grow their impact, we'd love to hear from you.

At WVS, every decision we make helps more animals receive life-saving veterinary care.

Last year alone, we helped an animal every 14 seconds, trained more than 4,800 veterinary professionals, delivered over 1,700 shipments of veterinary supplies to charities in 71 countries, and continued our Mission Rabies programme, which has vaccinated more than seven million dogs and educated over 13 million children.

As our CRM & Insights Officer, you'll play a pivotal role in helping us understand and engage our supporters more effectively.

You'll take ownership of our CRM database (Donorfy), ensuring our data is accurate, secure and well managed, while producing the insights that shape fundraising and marketing decisions.

Your work will directly support supporter acquisition, retention and engagement, helping us raise more funds to improve animal welfare across the globe.

Working within our Marketing Team and reporting to the Individual Giving Manager, you'll collaborate closely with colleagues across fundraising, finance and technology to develop reporting, build audience segments, analyse campaign performance and continuously improve how we use data throughout the organisation.

Main Duties & Responsibilities

  • CRM Oversight
  • Lead on and administer Donorfy, ensuring accurate and up-to-date supporter records.
  • Maintain excellent data quality, integrity and compliance
  • Support the implementation of CRM best practice across the organisation.
  • Ensure data is managed in accordance with GDPR and internal policies.
  • Act as the first point of contact for day-to-day CRM queries from colleagues.
  • Reporting & Insights
  • Produce regular fundraising and marketing reports, dashboards and KPI tracking.
  • Analyse supporter and donor data to identify trends, opportunities and risks.
  • Provide actionable insights to support donor acquisition, retention and reactivation activity.
  • Monitor campaign performance and produce post-campaign analysis.
  • Support the wider team in evaluating fundraising and marketing performance and supporter journeys.
  • Segmentation & Campaign Support
  • Build audience selections and supporter segments for fundraising and marketing campaigns.
  • Work with colleagues to ensure campaigns are accurately targeted and evaluated.
  • Support the development of data-driven supporter journeys and stewardship programmes.
  • Assist with testing and measuring campaign effectiveness.
  • Collaboration & Development

Work collaboratively with Technology and Finance teams to reconcile supporter and income data, maintain CRM data integrity, and represent fundraising priorities, constructively influencing system developments where needed.

  • Support colleagues in making effective use of supporter data.
  • Contribute to continuous improvements in data processes and reporting.
  • Keep up to date with developments in CRM systems, fundraising data and supporter engagement best practice.
  • Occasionally support events and activities outside normal working hours where required.

Essential Skills & Experience

  • Two years+ experience working with CRM databases and supporter/customer data. (Donorfy is our current CRM but relevant experience across any CRM system is valuable)
  • Strong Excel and data analysis skills.
  • Experience producing reports and communicating insights to non-technical audiences.
  • Understanding of audience segmentation and campaign targeting.
  • Strong attention to detail and commitment to data accuracy.
  • Knowledge of GDPR and data protection principles.
  • Excellent organisational and communication skills.
  • A passion for animal welfare.
  • Ability to work collaboratively within a team.
  • Right to work in the UK.

Desirable Skills & Experience

  • Experience using Donorfy.
  • Experience within a charity or not-for-profit organisation.
  • Familiarity with fundraising and marketing principles, supporter engagement or individual giving.
  • Experience creating dashboards using Power BI, Looker Studio or similar tools.
  • Experience working with email marketing platforms and campaign reporting.
  • Full UK driving licence.
  • Success Measures

Within the first 12 months, the postholder will

  • Improve the quality and consistency of supporter data within Donorfy.
  • Deliver regular reporting and insights that support decision-making.
  • Increase the use of supporter segmentation across fundraising campaigns.
  • Help identify opportunities to improve donor retention and supporter engagement.
  • Establish clear reporting processes and dashboards for key fundraising KPIs.
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CRM and Insights Officer employer: South West Community Chaplaincy

South West Community Chaplaincy is an exceptional employer, offering a supportive work culture that prioritises employee wellbeing and growth. As a Housekeeping Assistant at Galanos House, you will enjoy flexible hours, generous holiday allowances, and a fulfilling role that directly contributes to the quality of life for residents in Southam, Warwickshire.

South West Community Chaplaincy

Contact Details:

South West Community Chaplaincy Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land CRM and Insights Officer

Get Involved Locally

Dive into local volunteer opportunities or social initiatives. This not only beefs up your CV but also connects you with like-minded folks in nonprofits. Plus, it shows your passion for social impact, which is key for getting noticed by South West Community Chaplaincy.

Tap into Professional Networks

Join networks like the National Council for Voluntary Organisations (NCVO) or local charities to meet professionals in the sector. Attend events and workshops to build relationships and learn about potential openings at organisations like South West Community Chaplaincy.

Showcase Your Commitment

When prepping for interviews, be ready to speak about your personal connection to social issues. Dive into specific examples of how you’ve contributed to community projects – this will resonate with the mission-driven vibe at South West Community Chaplaincy.

Utilise Online Platforms

We’re all about making connections, so use platforms like Idealist and CharityJob to hunt for full-time roles. And of course, you should keep an eye on our website for exciting opportunities at South West Community Chaplaincy. Apply directly through us to stand out!

We think you need these skills to ace CRM and Insights Officer

CRM Database Management
Data Quality and Integrity
GDPR Compliance
Data Analysis
Excel Proficiency
Reporting Skills
Audience Segmentation

Some tips for your application 🫡

Show Your Passion for the Cause:In the nonprofit sector, it's super important to demonstrate genuine passion for the mission of South West Community Chaplaincy. Use your cover letter to showcase any personal experiences or volunteer work that connects you to their social impact initiatives. This emotional connection can really help your application stand out.

Highlight Relevant Experience:When crafting your CV, be sure to include any relevant projects or roles that showcase your skills in social impact. Whether it's community organising, fundraising, or advocacy, highlight what you've done and the difference it's made. Don’t just list tasks; quantify your achievements and the outcomes of your efforts.

Tailor Your Documents to the Role:For a full-time role like CRM and Insights Officer, ensure your CV and cover letter specifically address the responsibilities outlined in the job description. Use their language to describe your skills and experience, making it easy for the hiring team to see how you fit into their vision.

Emphasise Teamwork and Collaboration:Nonprofits thrive on teamwork, so make sure to emphasise your collaborative experiences. Whether you've worked in a team setting, partnered with community organisations, or facilitated group projects, highlight these experiences in your application. Show them you understand the importance of working alongside diverse individuals to achieve shared goals.

How to prepare for a job interview at South West Community Chaplaincy

Show Your Passion for Social Change

When we’re prepping for interviews in the nonprofit space, it's vital to demonstrate our genuine passion for social impact. Be ready to discuss not just your skills and experiences but also why you care about the mission of South West Community Chaplaincy. Sharing personal stories or insights can really make us stand out.

Highlight Project Experience

We should focus on specific projects we've worked on that align with the goals of social impact. Whether that’s a community initiative, volunteering, or a class project, having solid examples that showcase our role and the outcomes will resonate well with the interviewers.

Familiarity with Relevant Tools and Practices

Let’s brush up on tools and methodologies commonly used in the nonprofit sector, like project management software or outcome measurement frameworks. Being able to speak fluently about these will show that we’re not just passionate but also knowledgeable and ready to hit the ground running.

Prepare for Scenario-Based Questions

Expect scenario-based questions that evaluate our problem-solving skills in real-world social issues. Think about how we’d handle challenges in the nonprofit environment and prepare stories that demonstrate our critical thinking and adaptability. Role-playing with a friend could help us feel more confident!