Associate Head of Mass Participation

Associate Head of Mass Participation

Full-Time Home office (partial)
South West Community Chaplaincy

At a Glance

  • Tasks: Lead a dynamic fundraising team and drive income growth through innovative supporter-led initiatives.
  • Company: Join a leading charity with a commitment to inclusivity and community engagement.
  • Benefits: Competitive salary, flexible hybrid working, and opportunities for professional development.
  • Other info: Collaborative environment with a focus on innovation and achieving ambitious goals.
  • Why this job: Make a real difference by shaping fundraising strategies that engage and inspire supporters.
  • Qualifications: Proven leadership in fundraising, strategic planning, and budget management.

We are seeking an experienced and strategic fundraising leader to join the Engagement & Fundraising team as Associate Head of Mass Participation Fundraising. This is an exciting opportunity to lead a high performing team responsible for developing and growing a diverse portfolio of supporter led fundraising products and experiences. Reporting to the Head of Supporter Led Fundraising, you will play a key leadership role in shaping and delivering ambitious income growth strategies across mass participation fundraising.

You will oversee a portfolio including third party challenge events, community and DIY fundraising, and schools fundraising, ensuring participants receive an exceptional supporter experience while maximising fundraising income.

About the Role

  • Lead and develop a diverse fundraising team, creating a culture of high performance, innovation, and collaboration.
  • Drive income growth across multiple mass participation fundraising streams.
  • Develop and implement acquisition, stewardship, and retention strategies that deepen supporter engagement and lifetime value.
  • Oversee significant income and expenditure budgets, ensuring robust forecasting, performance monitoring, and financial accountability.
  • Identify new opportunities for portfolio growth through market insight, innovation, and supporter-focused product development.
  • Manage key relationships with agencies, suppliers, and external partners to deliver excellent supporter experiences and commercial outcomes.
  • Collaborate with colleagues across marketing, communications, technology, data, and service delivery teams to optimise supporter journeys and fundraising performance.
  • Champion a supporter centric approach, ensuring participants are effectively engaged and nurtured into long-term supporters.

About You

  • You will be a strategic and commercially minded fundraising professional with a track record of delivering income growth through participation based fundraising, events, community fundraising, schools engagement, or related sectors.
  • You will bring proven leadership experience driving growth in fundraising, events, community engagement, participation programmes, or comparable commercial environments.
  • Strong strategic planning skills and the ability to identify and capitalise on new growth opportunities.
  • Significant experience managing budgets, financial planning, and performance forecasting.
  • Knowledge of supporter or customer acquisition strategies and integrated marketing approaches.
  • Experience leading, motivating, and developing diverse and geographically dispersed teams.
  • Excellent stakeholder management and influencing skills, including experience presenting to senior leaders and external audiences.
  • Experience managing agency and supplier relationships, including performance management and service delivery.
  • Outstanding communication skills, with the ability to articulate complex ideas, proposals, and business cases clearly and persuasively.
  • A collaborative and innovative approach, with a passion for developing teams and achieving ambitious goals.

Salary & Benefits

  • Salary: £48,748 - £54,164, plus allowances where applicable (London Weighting £3,366/home-based allowance £500 a year)
  • Contract type: 12 months FTC
  • Location: London, flexible: hybrid working with 1 day a week or every 2-3 weeks in London office

If this sounds like you, then please do get in touch ASAP!

Associate Head of Mass Participation employer: South West Community Chaplaincy

Join a leading charity that prioritises innovation, collaboration, and high performance in fundraising. As the Associate Head of Mass Participation Fundraising, you will thrive in a supportive work culture that values your strategic insights and leadership skills, while enjoying flexible hybrid working arrangements in London. With a commitment to employee growth and a diverse portfolio of fundraising initiatives, this role offers a meaningful opportunity to make a significant impact in the community.

South West Community Chaplaincy

Contact Details:

South West Community Chaplaincy Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Associate Head of Mass Participation

Get Involved with Local Charities

Dive into the local fundraising scene in your area! Volunteer for events or get involved with committees at organisations you admire. Not only will you gain experience, but you'll also make connections that could lead to that coveted full-time role at places like South West Community Chaplaincy.

Network through Fundraising Events

Attend fundraising galas, charity auctions, and networking events. These gatherings are perfect for meeting industry professionals and perhaps even landing an interview on the spot. Plus, if you mention how you love the mission of South West Community Chaplaincy, you’ll definitely make an impression!

Leverage LinkedIn for Connections

Don’t just sit back; actively connect with fundraisers on LinkedIn! Join groups related to fundraising development and share your insights or experiences, which can position you as a knowledgeable candidate for full-time roles. This is a platform where visibility really counts in our industry.

Showcase Your Passion through Content

Consider writing articles or creating posts about fundraising strategies, non-profit success stories, or your experiences in the field. Sharing this content can help establish your expertise and draw attention to yourself for full-time positions like that at South West Community Chaplaincy. It’s all about being visible and passionate!

We think you need these skills to ace Associate Head of Mass Participation

Fundraising Leadership
Income Growth Strategies
Team Development
Budget Management
Financial Planning
Performance Forecasting
Stakeholder Management

Some tips for your application 🫡

Show Your Passion for the Cause:In the world of fundraising, we want to see your genuine enthusiasm for the mission that South West Community Chaplaincy supports. Be sure to weave in your personal connection to the cause in your cover letter. This isn't just a job for us; it's about making a difference, so let your passion shine through!

Highlight Relevant Experience:In your CV, focus on any past experience related to fundraising, community engagement, or donor relations. If you've organised events or developed marketing materials for a charity, make sure we see it front and centre. Quantify your achievements where possible—donor retention rates or funds raised can make a huge impact!

Use Engaging Language:When crafting your application, use engaging language that reflects the tone and values of South West Community Chaplaincy. We're looking for enthusiasm and creativity in how you present your experience. This is especially key in fundraising, where storytelling can connect potential donors with our mission.

Tailor Your Application:One size does not fit all! Make sure to tailor your CV and cover letter specifically for the Associate Head of Mass Participation role at South West Community Chaplaincy. Research us to understand our specific initiatives and align your skills with our goals. A personalised approach shows that you’re genuinely interested and willing to put in the effort—qualities we absolutely love!

How to prepare for a job interview at South West Community Chaplaincy

Display Your Passion for the Cause

Let’s face it, fundraising is all about passion! Show up to your interview with genuine enthusiasm for the mission of South West Community Chaplaincy. Share specific experiences that demonstrate your commitment to similar causes, and don't shy away from discussing why this role and this organisation matter to you.

Know Your Fundraising Strategies

Brush up on different fundraising strategies and tools that are common in the industry, such as grant writing, event planning, or online campaigns. Be prepared to discuss which methods you've used successfully before and how they could translate to your work at South West Community Chaplaincy.

Be Ready for Scenarios and Challenges

Expect scenario-based questions where you’ll have to talk about how you’d tackle potential challenges in fundraising. Whether it’s overcoming donor objections or streamlining donor processes, think about examples from your past that showcase your problem-solving skills.

Emphasise Collaboration and Network Building

Fundraising is rarely a solo effort; collaborative skills are key! Talk about how you've worked with different teams to achieve fundraising goals, and mention any networks you have that could be beneficial for South West Community Chaplaincy. This shows you're not only a lone wolf but a team player with valuable connections.