Marketing Executive

South Coast Nursing Homes, Worthing, West Sussex, United Kingdom

Job Description

Posted Monday 21 July 2025 at 00:00

South Coast Nursing Homes is an established and successful, family owned and managed, care home company based in Worthing, West Sussex.

We currently operate 9 homes across East and West Sussex. We have 414 beds. Each registered home offers the highest standards of resident care and comfort, 24 hours – day and night, for long and short-term stays.

This is a brand new and exciting opportunity, reporting into our Systems and IT Executive based at our Head Office in Worthing. We are seeking a creative, proactive, and results-driven Marketing Executive to support our brand growth and occupancy goals.

The ideal candidate will play a key role in planning and executing marketing campaigns, enhancing our digital presence, and generating leads for our care homes.

The ideal candidate will be highly self-motivated and come to us with some great new ideas and thinking for promoting our already successful brand, to a new level.

Job responsibilities

• Development and implementation of marketing strategies to drive resident enquiries and increase occupancy
• Manage digital marketing channels including social media, email marketing, PPC campaigns, and website content updates.
• Create compelling marketing materials. Including quality brochures, flyers, newsletters and social media graphics in line with brand guidelines.
• Coordinate and promote events such as open days, community engagement programmes and referral initiative.
• Monitor and report to the Directors on the effectiveness of marketing campaigns and use of analytics tools eg. Google Analytics, Meta Business Suite.

Skills, qualifications, and knowledge

• Batchelor’s degree in Marketing, Communications, Business or a related field
• Working Experience with in Marketing, ideally in healthcare, eldercare, or a service-led industry.
• Strong knowledge of digital marketing, including SEO, social media, and e mail automation tools.
• Excellent written and verbal communication skills
• Proficiency in design tools such as Canava, Adobe Creative Suite, or similar
• Empathy, sensitivity, and an understanding of the care home audience
• Knowledge of local markets and referral networks

The Person

We are looking for someone who is:

• An ability to work under pressure whilst dealing with multiple tasks
• Excellent communication skills and the ability to tailor your approach and have confidence when dealing with staff, residents, managers, directors and contractors
• IT skills such as Excel, Word, MS Office etc.
• A caring nature and ability to empathise with our residents and their families
• Has high professional and moral standards

Package:

• Up to £50,000 per annum dependent on experience
• Access to your pay as you earn it
• 24hr Employee Assistance programme
• Industry leading training and development coupled with career progression
• Refer a friend scheme

Here at South Coast Nursing Homes, we value diversity and are committed to a culture of inclusivity, respect, and equality.

We are proud to be an equal opportunities employer and welcome applications from all suitably qualified persons, regardless of age, disability, gender, gender identity, marital or civil partnership status, pregnancy or maternity, race, religion or belief, sexual orientation, or socio-economic background.

South Coast Nursing Homes, Worthing, West Sussex, United Kingdom

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