Marketing Co-ordinator – School Activation & Recruitment in Birmingham

Make Your Mark in Marketing at South & City College Birmingham

At South & City College Birmingham (SCCB), you'll be part of an ambitious, creative marketing team working to inspire the next generation of learners and help shape their futures.

As one of the largest further education colleges in the country, and a nationally award-winning organisation, we provide education and training to thousands of young people and adults across Birmingham every year.

Our marketing activity is as diverse as the audiences we reach. From digital campaigns and social media to major recruitment events and engagement with schools and communities, we're constantly finding new ways to connect with young people, showcase opportunities and bring the College's real-world learning experiences to life.

We're an ambitious, inclusive and collaborative organisation, driven by a shared commitment to transforming the lives of our students. It's a place where new ideas are encouraged, creativity is valued and the work you do can make a genuine difference.

About the Role

We're looking for an enthusiastic, organised and creative Marketing Co-ordinator to help strengthen our presence in local schools and inspire more young people to choose SCCB.

This is a varied, outward-facing role combining youth-focused marketing, school engagement, campaign delivery and recruitment events.

Working closely with our Head of Marketing (Recruitment & Campaigns), you'll help develop relationships with schools, co-ordinate activity aimed at Year 10 and Year 11 pupils, and ensure our campaigns reach young people at the point they're making important decisions about their next steps.

You'll work closely with colleagues across the College to develop engaging recruitment activity that builds awareness, inspires young people and turns interest into enquiries, applications and ultimately enrolments.

Responsibilities

• Support the Head of Marketing (Recruitment & Campaigns) in the planning, co-ordination and delivery of school leaver recruitment activity, ensuring that School Activation, marketing campaigns, admissions activity and applicant communications are aligned to College recruitment priorities.
• Co-ordinate day-to-day school leaver marketing activity.
• Support the effective use of data and insight.
• Act as a key operational link between Marketing, Admissions & Customer Services, the Schools team and curriculum colleagues.
• Maintain a strong presence in schools and at recruitment events.
• Develop relationships with schools and prospective learners whilst ensuring that activity generates meaningful enquiries, applications and progression through the admissions journey.

School Activation

• Support the Head of Marketing in the planning and delivery of the College’s School Activation strategy.
• Help prioritise school activity using feeder school data, school size, Year 11 cohorts, geography, historic recruitment performance and curriculum priorities.
• Maintain strong working relationships with school leaders, careers advisers and other key school contacts.
• Identify opportunities to strengthen engagement with priority schools, including assemblies, careers events, workshops, tasters, campus visits, parents’ evenings and application activity.
• Regularly attend and deliver school events and recruitment activity, representing the College and directly engaging prospective learners, parents and school staff.
• Ensure school activity is focused on outcomes, including lead capture, open day registrations, applications and enrolment.

School Based Admissions Activity

• Co-ordinate the planning and delivery of Admissions Days within schools, working closely with Admissions & Customer Services, the Marketing Assistants and curriculum colleagues.
• Work with schools to agree dates, format, facilities, learner groups and communications required for admissions activity.
• Ensure appropriate Admissions, Marketing and curriculum support is available for each event.
• Support the promotion of Admissions Days to learners and parents before activity takes place.
• Ensure enquiries, applications, offers and follow-up actions generated through school-based activity are captured and progressed appropriately.
• Review performance following activity and identify opportunities to improve future Admissions Days.

Recruitment Campaign Co-ordination

• Support the Head of Marketing in co-ordinating integrated school leaver campaigns across digital, email, social, print, events and school activity.
• Maintain campaign schedules and track delivery.
• Co-ordinate activity for priority courses and under-recruiting areas.
• Liaise with Marketing Officers, Marketing Assistants, digital colleagues and the Graphic Designer.
• Support campaign briefs, content, case studies, photography, video and collateral.
• Escalate risks or delays to the Head of Marketing.

School Communications and Mailing Packs

• Co-ordinate production and distribution of annual and termly school contact mailing packs, including School Leaver Guides, open day materials, curriculum information and taster information.
• Maintain accurate school contact lists with the Schools team and CRM data.
• Target communications appropriately to priority schools and contacts.
• Support communications for careers advisers, school leaders and parents.
• Monitor stock and distribution of school-facing materials.

Recruitment Performance and Reporting

• Co-ordinate collation of information for the termly Marketing, Admissions & Customer Services report.
• Bring together key data including:
• enquiries and leads
• open day registrations and attendance
• applications
• offers and accepted offers
• priority course recruitment
• Support the Head of Marketing in identifying risks, trends and opportunities.
• Ensure reporting is accurate and timely.
• Use performance information to help prioritise future School Activation and campaign activity.

CRM, Lead Capture and Applicant Journey

• Support effective use of HubSpot and other systems to record school engagement and prospective learner interest.
• Ensure school events maximise opportunities to capture prospect data.
• Support follow-up communications to learners and parents.
• Work with Admissions & Customer Services to identify gaps in the applicant journey.
• Support activity to improve conversion from enquiry to application, offer and enrolment.

Content, Social Media & Campaign Delivery

• Create engaging recruitment content across social media, digital and other channels, including content captured during school visits, events and wider College activity.
• Co-ordinate content contributions from Marketing Officers and Marketing Assistants to support a regular, authentic and visible presence across school leaver channels.
• Help build a recognisable and approachable presence for the recruitment team, supporting stronger connections with prospective learners, parents and schools.
• Ensure content supports recruitment priorities, reflects the College brand and values, and is timely, accurate and audience-appropriate.

General Responsibilities

• Attend events, open days and college celebration events, including evening and weekend activities where required.
• Undertake any other duties commensurate with the nature and grade of the post.

Safeguarding

The college is committed to safeguarding and promoting the welfare of children and young adults and expect all staff to share this commitment.

The successful applicant will be subject to all necessary pre-employment checks, including, enhanced DBS, Prohibition check, Childcare Disqualification (where applicable), qualifications, medical fitness, identity and right to work.

All applicants will be required to provide a minimum of two suitable references covering a 5-year period.

An online search will also be carried out as part of our due diligence on all shortlisted candidates.

This post is exempt from the Rehabilitation of Offenders Act 1974 and the amendments to the Exceptions Order 1975, 2013 and 2020. Which means that when applying for certain jobs and activities certain spent convictions are 'protected' so they do not need to be disclosed to employers, and if they are employers cannot take them into account.

Further information about filtering offences can be found in the DBS filtering guide.

Safeguarding is top priority. We encourage all applicants to review Safeguarding and Child Protection Policy, which outlines our commitments to safety and wellbeing of learners.

This post is covered by Part 7 of the Immigration Act (2016). Therefore, the ability to speak fluent and spoken English is an essential requirement for this role.