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For Companies At a Glance
- Tasks: Lead innovative branded content campaigns and turn client goals into impactful strategies.
- Company: Join the award-winning team at South China Morning Post's Morning Studio.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape the future of content in Hong Kong's vibrant media landscape.
- Qualifications: 5+ years in content strategy and fluency in English and Chinese required.
- Other info: Mentor junior strategists and collaborate across teams for seamless campaign execution.
The predicted salary is between 36000 - 60000 £ per year.
About Morning Studio
Morning Studio is the award-winning branded content team of the South China Morning Post, delivering compelling, innovative content solutions that connect brands with audiences in impactful ways.
Purpose of the Position
We are seeking a visionary, and culturally fluent Strategist to support the growth of Morning Studio and shape world-class branded content campaigns. This role requires a combination of strategic foresight, exceptional storytelling acumen, and a deep commercial understanding of Hong Kong's complex media and cultural ecosystem. You will be the primary strategic driver, turning client business objectives into transformative content-led solutions.
Key Responsibilities
- Strategic Client & New Business Leadership: Lead the development of sophisticated, multi-platform branded content proposals, ensuring they are commercially viable, strategically sound, and aligned with SCMP's premium offerings. Serve as a trusted strategic consultant to clients and internal sales teams, translating complex client challenges into clear, innovative, and measurable content solutions. Anticipate market trends, competitive shifts, and audience behaviour to proactively position Morning Studio for growth and innovation.
- Advanced Content Strategy & Design: Architect and oversee the end-to-end conceptualisation and execution framework for compelling branded content campaigns, ensuring alignment between client KPIs, audience insights, and editorial integrity. Develop integrated content roadmaps that span multiple formats (video, native, social, experiential) and distribution channels. Lead strategic ideation that resonates with the nuanced cultural landscape of Hong Kong and the Greater China region. Define campaign measurement frameworks, leveraging advanced analytics to generate strategic insights, demonstrate tangible ROI, and inform future high-value client engagements.
- Cultural and Market Expertise: Leverage an unparalleled understanding of Hong Kong's local trends, shifting values, and complex consumer behaviours to ensure campaigns achieve maximum resonance and impact. Provide executive-level insights and competitive analysis to the broader leadership team, identifying strategic gaps and pioneering new content formats for the market.
- Team Mentorship and Cross-Functional Leadership: Mentor and develop junior strategists and team members, fostering a culture of strategic thinking, commercial accountability, and creative excellence. Serve as the strategic liaison between clients, Sales, Editorial, and Production teams, ensuring seamless communication and flawless execution of complex, large-scale campaigns. Represent Morning Studio in high-stakes external meetings, industry events, and thought leadership forums.
Qualifications and Requirements
- Bachelor's degree in a relevant field (e.g., Marketing, Communications, Business, or Journalism).
- 5+ years of progressive experience in content strategy, business development, or a senior client-facing role within media, publishing, or a creative agency.
- Professional fluency in English and Chinese (Mandarin or Cantonese) is mandatory, with exceptional verbal, presentation, and written communication skills in both languages.
- Demonstrated deep understanding and strategic command of Hong Kong's cultural nuances, media consumption behaviours, and consumer landscape.
- Proven track record of developing and closing significant branded content deals and delivering creative strategies that drive measurable, business-critical results.
- Exceptional strategic multitasking, organisational, and leadership skills, with a confirmed ability to excel under pressure.
Work location will be at Causeway Bay office.
Strategist, Morning Studio employer: South China Morning Post
Contact Detail:
South China Morning Post Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategist, Morning Studio
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work and showcases your storytelling abilities. Make sure it’s easily accessible online, so potential employers can see what you bring to the table without any hassle.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their recent projects and think about how your skills can contribute to their goals. This will help you stand out as someone who’s genuinely interested in being part of the team.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are excited about joining us. It shows initiative and gives you a better chance of getting noticed by our hiring team.
We think you need these skills to ace Strategist, Morning Studio
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and goals of Morning Studio. Show us that you get the cultural nuances and media landscape of Hong Kong!
Showcase Your Storytelling Skills: This role is all about compelling narratives, so make sure your application reflects your storytelling prowess. Use engaging language and examples from your experience that highlight how you've turned client objectives into impactful content solutions.
Be Strategic and Specific: When detailing your experience, be strategic! Highlight specific projects where you’ve led successful campaigns or developed innovative content strategies. We want to see how you can bring that same energy to Morning Studio.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out on the chance to join our team!
How to prepare for a job interview at South China Morning Post
✨Know Your Audience
Before the interview, dive deep into understanding Morning Studio's work and its impact on brands. Familiarise yourself with their recent campaigns and think about how your strategic insights can enhance their offerings. This will show that you’re not just interested in the role but also genuinely invested in the company’s mission.
✨Showcase Your Storytelling Skills
As a Strategist, storytelling is key. Prepare to discuss specific examples of how you've turned complex client challenges into compelling content solutions. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for the interviewers to see your thought process and impact.
✨Demonstrate Cultural Fluency
Given the importance of cultural understanding in this role, be ready to discuss Hong Kong's media landscape and consumer behaviours. Share insights on current trends and how they could influence branded content strategies. This will highlight your expertise and ability to resonate with local audiences.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with various teams. Think of examples where you've successfully collaborated across departments or mentored others. Highlight your leadership skills and how you ensure seamless communication, as this will be crucial for executing large-scale campaigns at Morning Studio.
