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- Tasks: Create and manage data-driven marketing campaigns to boost student recruitment.
- Company: Join South and City College Birmingham, a vibrant educational institution.
- Benefits: Gain valuable experience in digital marketing and CRM management.
- Other info: Fixed term role with a chance to grow in a supportive environment.
- Why this job: Make a real difference in students' journeys while honing your marketing skills.
- Qualifications: Proficiency in HubSpot and strong data analysis skills required.
The predicted salary is between 30000 - 40000 £ per year.
South and City College Birmingham is seeking a Digital Marketing Co-ordinator for a fixed term maternity cover position. The role involves delivering high-quality, data-driven marketing initiatives to enhance student recruitment and engagement.
Key responsibilities include:
- Managing CRM systems
- Executing marketing campaigns
- Optimizing the customer journey
Prospective candidates should be proficient in HubSpot, have strong data analysis skills, and experience in digital marketing.
Closing date for applications is 10th May 2026.
CRM Marketing Specialist - Data-Driven Student Journeys employer: South and City College Birmingham
Contact Detail:
South and City College Birmingham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Specialist - Data-Driven Student Journeys
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at South and City College Birmingham. A friendly chat can open doors and give you insider info about the role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience with CRM systems and data-driven marketing campaigns. This will help us see how you can enhance student journeys.
✨Tip Number 3
Practice makes perfect! Get ready for interviews by rehearsing common questions related to digital marketing and data analysis. We want to see your passion and expertise shine through!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and making a difference in student recruitment.
We think you need these skills to ace CRM Marketing Specialist - Data-Driven Student Journeys
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience with CRM systems, especially HubSpot. We want to see how your skills can help us enhance student recruitment and engagement!
Be Data-Driven: Since this role is all about data-driven marketing, don’t forget to include examples of how you've used data analysis in your previous roles. We love numbers that tell a story!
Tailor Your Application: Take the time to tailor your CV and cover letter to the job description. We appreciate when candidates show us they understand what we’re looking for and how they fit into our mission.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at South and City College Birmingham
✨Know Your CRM Inside Out
Make sure you’re well-versed in HubSpot and any other CRM systems mentioned in the job description. Familiarise yourself with how they work, their features, and how they can be used to enhance student journeys. This will show your potential employer that you’re not just a candidate, but someone who can hit the ground running.
✨Showcase Your Data Skills
Prepare to discuss specific examples of how you've used data analysis to drive marketing decisions in the past. Bring along metrics or case studies that highlight your ability to optimise campaigns based on data insights. This will demonstrate your analytical prowess and your understanding of data-driven marketing.
✨Engage with the Customer Journey
Think about the entire customer journey from initial contact to enrolment. Be ready to share your ideas on how to improve this process using digital marketing strategies. Showing that you can think holistically about student engagement will set you apart from other candidates.
✨Prepare Questions That Matter
Have a few thoughtful questions ready to ask at the end of your interview. This could be about the college's current marketing strategies or how they measure success in their campaigns. Asking insightful questions shows your genuine interest in the role and helps you assess if the company is the right fit for you.