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- Tasks: Drive student engagement through data-driven digital marketing and CRM automation.
- Company: Join a vibrant college community focused on student recruitment and success.
- Benefits: Gain valuable experience, develop your skills, and enjoy a supportive work environment.
- Other info: Collaborative team atmosphere with opportunities for personal and professional growth.
- Why this job: Make a real impact on students' journeys while honing your marketing expertise.
- Qualifications: Experience with HubSpot, strong communication skills, and a passion for digital marketing.
The predicted salary is between 30000 - 40000 £ per year.
Application Closing Date – 10th May 2026
Interview Date – 27th May 2026
Aims of Job / Job Purpose
To play a key role in delivering a high‑quality, data‑driven customer journey that supports student recruitment and engagement across the College. Working within the Digital & Customer Journey team, the post‑holder will ensure that prospective students receive timely, relevant and personalised communications by supporting the development and delivery of CRM workflows, automated campaigns and digital processes and advertising. The role is central to converting interest into applications and enrolments; ensuring that marketing activity is effectively delivered through systems, data and automation, and that every prospective student receives a consistent, engaging and well‑timed experience.
Key Accountabilities and Responsibilities
- CRM & Marketing Automation
- Build, implement and maintain workflows, forms and automated communication journeys within HubSpot
- Support the delivery of enquiry nurture and keep warm campaigns aligned to recruitment cycles
- Ensure communications are triggered accurately and aligned to key customer journey stages
- Monitor performance (open rates, click‑through, engagement) and support optimisation of workflows
- Customer Journey & Data Management
- Support the effective use and management of prospect data within CRM systems
- Ensure data is accurately captured, segmented and utilised to enable targeted communications
- Work with admissions and marketing teams to ensure alignment between systems and processes
- Maintain data quality and ensure compliance with data protection requirements
- Campaign Delivery Support
- Support the implementation and scheduling of digital communications through CRM and email platforms
- Ensure consistency, accuracy and quality of messaging across automated communications
- Assist in the delivery of campaign activity through digital systems and platforms
- Website & Digital Platform Support
- Support the maintenance and updating of website content and key user journey pages
- Assist in improving user experience and ensuring content is accurate and up to date
- Work with internal teams and external partners to support website enhancements
- Reporting & Insight
- Produce regular reports on CRM activity, campaign performance and engagement metrics
- Support analysis of customer journey performance and identify opportunities for improvement
- Use data and insight to inform enhancements to workflows and communications
- Collaboration & Team Support
- Work closely with the Digital & Customer Journey team to support delivery of recruitment priorities
- Liaise with marketing, admissions and curriculum teams to ensure activity is aligned and effective
- Support the capture of marketing content across College campuses, including photography and video, to support campaigns and ensure a consistent and up‑to‑date bank of assets
Other Duties and Responsibilities
- Comply with internal and external quality standards and contribute to the College's strategic aims.
- Comply with college policies and procedures and health and safety regulations.
- Support the safeguarding and promotion of students' welfare.
- Maintain confidentiality in relation to all College information and to comply with Data Protection Legislation.
- Participate in the College's Appraisal scheme and undertake any training as required.
- Support and actively participate in the implementation of the College's Equal Opportunity policies.
Qualifications and Requirements
- Proficiency with HubSpot and other CRM tools.
- Strong data analysis and reporting skills.
- Excellent written and verbal communication abilities.
- Experience in campaign management, marketing automation and digital marketing.
- Knowledge of data protection legislation (GDPR).
- All applicants will be required to provide a minimum of two suitable references covering a 5‑year period.
- This post is exempt from the Rehabilitation of Offenders Act 1974 and the amendments to the Exceptions Order 1975, 2013 and 2020.
- This post is covered by Part 7 of the Immigration Act (2016). Therefore, the ability to speak fluent and spoken English is an essential requirement for this role.
Digital Marketing Co-ordinator in Birmingham employer: South and City College Birmingham
Contact Detail:
South and City College Birmingham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Co-ordinator in Birmingham
✨Tip Number 1
Get to know the company inside out! Research their values, mission, and recent projects. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info about the role and even lead to referrals, which can boost your chances of landing the job.
✨Tip Number 3
Prepare for common interview questions but also think outside the box. Be ready to discuss how your skills in digital marketing and CRM can specifically benefit their student recruitment efforts. Show them you’re the perfect fit!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows your professionalism and eagerness to join their team.
We think you need these skills to ace Digital Marketing Co-ordinator in Birmingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Marketing Co-ordinator role. Highlight your experience with HubSpot and CRM tools, as well as any relevant campaigns you've managed. We want to see how your skills align with our needs!
Show Off Your Data Skills: Since this role is all about data-driven marketing, don’t forget to showcase your data analysis and reporting skills. Include specific examples of how you've used data to optimise campaigns or improve customer journeys in your previous roles.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us without any hiccups. Plus, you’ll find all the details you need right there!
How to prepare for a job interview at South and City College Birmingham
✨Know Your CRM Tools
Make sure you brush up on your HubSpot skills before the interview. Be ready to discuss how you've used CRM tools in past roles, especially in building workflows and managing data. This will show that you're not just familiar with the software but can also leverage it effectively.
✨Showcase Your Data Skills
Prepare to talk about your experience with data analysis and reporting. Bring examples of how you've monitored campaign performance and optimised workflows based on engagement metrics. This will demonstrate your ability to use data to drive decisions, which is crucial for this role.
✨Understand the Customer Journey
Familiarise yourself with the concept of customer journeys, especially in the context of student recruitment. Be ready to discuss how you would ensure prospective students receive timely and personalised communications. This shows that you understand the importance of a seamless experience.
✨Collaborative Mindset
This role involves working closely with various teams, so be prepared to share examples of how you've collaborated in the past. Highlight your communication skills and how you align marketing activities with other departments. This will illustrate that you're a team player who values collaboration.