At a Glance
- Tasks: Drive operational excellence in digital marketing and optimise customer journeys for business growth.
- Company: Join a leading company in the online gambling and gaming industry.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Collaborative environment with opportunities to work on innovative projects.
- Why this job: Make a real impact on marketing strategies and enhance customer experiences.
- Qualifications: Experience in Marketing Operations and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
The Marketing Operations Manager is responsible for driving operational excellence across the digital marketing function, ensuring marketing technology, customer journeys, testing frameworks, and campaign execution are optimized to deliver measurable business growth. Working cross-functionally with CRM, Product, Data, Commercial, and Technology teams, this role will lead the development, implementation, and continuous improvement of key marketing operational processes, customer experiences, and marketing technology platforms.
The successful candidate will combine strong project management, stakeholder management, marketing technology expertise, and analytical capabilities to identify opportunities, improve efficiency, and maximise return on investment across digital marketing initiatives. Reporting to the Head of Marketing Operations, this is a key role in digital marketing to deliver ongoing growth and success.
Responsibilities- Marketing Experimentation & Optimisation
- Coordinate and manage the Optimizely testing process across digital marketing channels.
- Support the development and maintenance of the onsite testing roadmap, ensuring tests are prioritised based on business objectives, customer value, and available resources.
- Manage the implementation, deployment, tracking, and reporting of experiments, ensuring testing activities are delivered accurately and on time.
- In collaboration with Product, UX, Analytics, CRM, and Commercial teams to identify optimisation opportunities and convert insights into actionable testing plans.
- Promote testing best practices and ensure learnings are documented and shared with relevant stakeholders.
- Gamification Product Delivery
- Support the proof of concept (POC), testing, implementation, and rollout of gamification products and capabilities.
- Oversee reporting on agreed success metrics to measure customer engagement, performance, and ROI.
- Coordinate with vendors and internal stakeholders to ensure contractual changes and operational requirements are completed through the appropriate approval processes.
- Identify opportunities to improve operational efficiency and maximise value from third-party partnerships.
- Movable Ink Development & Personalisation
- Manage the delivery of the Movable Ink development roadmap across marketing channels.
- Coordinate implementation activities with CRM, Technology, and Data teams to ensure successful deployment of new capabilities.
- In collaboration with CRM, support the development and prioritisation of personalisation use cases that enhance customer engagement and campaign performance.
- Monitor campaign results and provide recommendations for optimisation based on performance data and customer insights.
- Work closely with CRM teams to ensure personalisation initiatives align with broader customer engagement objectives.
- Customer Onboarding & Welcome Offer Management
- Manage the operational delivery of the welcome offer crediting journey and associated processes.
- Coordinate the implementation of new customer offers, ensuring all data, systems, and operational requirements are identified and delivered.
- Partner with Product and Customer Onboarding teams to support customer journey improvements and ensure marketing requirements are considered in future developments.
- Support the testing, rollout, and optimisation of new promotional offers and onboarding experiences.
- Work closely with Fraud teams to understand changes to rules or data that may impact customer journeys, offer crediting, and customer value.
- App Testing & Release Management
- Coordinate app testing activities for new releases and feature updates across Marketing, Product, and Development teams.
- Develop testing plans, manage stakeholder feedback, and facilitate business sign-off prior to deployment.
- Validate marketing functionality, tracking, customer journeys, and campaign integrations as part of the release process.
- Identify risks, issues, and dependencies, escalating where appropriate to support timely resolution before launch.
- Marketing Operations & Process Improvement
- Document, maintain, and improve marketing operations processes and procedures.
- Support the development of governance, workflows, and operational standards that improve efficiency, consistency, and compliance.
- Identify opportunities for automation and process improvements that reduce manual effort and support scalability.
- Ensure marketing technologies and operational processes effectively support business objectives.
- Act as a key contact for marketing operations processes and ways of working.
- Stakeholder Management
- Build effective working relationships across Marketing, Product, CRM, Analytics, Technology, Commercial, Compliance, and external vendors.
- Translate business requirements into clear project plans and operational deliverables.
- Provide regular updates on project progress, testing outcomes, implementation activities, and operational performance.
- Significant experience in Marketing Operations, Digital Marketing, CRM Operations, or Marketing Technology roles.
- Experience working within the online gambling, gaming, betting, or highly regulated digital industries.
- Experience managing marketing technology platforms, personalisation tools, and customer engagement solutions. Knowledge of platforms such as Optimove, Moveable Ink, Optimizely an advantage.
- Proven track record of leading complex cross-functional projects from concept through implementation.
- Strong analytical skills with the ability to define KPIs, measure ROI, and translate data into actionable insights.
- Experience managing multiple stakeholders and competing priorities in a fast-paced environment.
- Excellent process documentation, project management, and organisational skills.
- Experience with Movable Ink and CRM platforms.
- Knowledge of customer onboarding, promotional offer management, and customer lifecycle marketing.
- Understanding of mobile app release processes and testing methodologies.
- Experience working with agile delivery frameworks.
- Familiarity with data platforms, customer segmentation, and marketing automation technologies.
Marketing Ops Manager in Manchester employer: South 11
As a leading player in the digital marketing landscape, our company offers an exceptional work environment that fosters innovation and collaboration. With a strong emphasis on employee growth, we provide ample opportunities for professional development and skill enhancement, particularly in the dynamic field of marketing operations. Our inclusive culture, combined with competitive benefits and a focus on work-life balance, makes us an attractive employer for those seeking meaningful and rewarding careers in a vibrant location.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Ops Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for South 11 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like South 11 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with South 11 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at South 11. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Ops Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit South 11. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of South 11:Show us that you’ve done your homework! In your application, briefly mention what you admire about South 11’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at South 11
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at South 11 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At South 11, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
