At a Glance
- Tasks: Shape product positioning and drive growth for new and existing customers.
- Company: Join SourceWhale, a leading AI native Recruitment Productivity Platform.
- Benefits: Enjoy 25 days holiday, flexible working, and private medical insurance.
- Other info: Collaborative environment with opportunities for career growth and innovation.
- Why this job: Make a real impact in a fast-growing tech startup with a people-first culture.
- Qualifications: 4-6 years in B2B SaaS marketing with strong product marketing skills.
The predicted salary is between 50000 - 60000 € per year.
About Us
SourceWhale is the leading AI native Recruitment Productivity Platform for increasing conversations, whilst making recruiters’ lives better through enabling them to do more with less. We integrate with everything that recruiters use day to day - CRMs, emails, data providers etc - and with our best-in-class product, we are on a mission to be a leader in the Recruitment Technology space. Please note - This role will be hybrid from our Shoreditch office!
Why Us?
We’re a team of seriously talented, positive individuals and we invest heavily in our people - you won’t feel like a number here! We’re proud to have been named one of The Sunday Times Best Places to Work in 2025, a reflection of our commitment to building a people-first culture and supporting career growth at every level. This is an opportunity to join an agile tech startup that is growing faster than any other company in our space. We are completely profitable and have built an incredible product - just see our G2 reviews!
As our Product & Customer Marketing Manager, you'll play a crucial role in shaping product positioning and driving growth across both new and existing customers. Sitting at the intersection of Product, Customer Success, and Sales, this role blends strong product marketing instincts with a sharp focus on engaging and expanding our customer base. You’ll own how we bring our product to market, crafting compelling messaging, enabling the Sales team, and partnering closely with Product to influence roadmap and launches - while also building targeted campaigns that drive adoption, retention, and expansion within our existing customers. As a key hire in the team, there’s significant scope to make an impact. You’ll have the opportunity to define our product narrative, establish scalable customer marketing programs, and directly influence revenue growth. This is an ideal role for someone who thrives in a cross‑functional environment, enjoys both strategic thinking and hands‑on execution, and is excited to build and refine marketing foundations in a high‑growth setting.
Day in the Life
- Product marketing
- Own feature and product releases end to end: customer communication, internal briefing, launch campaigns, and sales enablement
- Collaborate with the product team to translate the roadmap into clear customer‑facing narratives
- Build and maintain the messaging framework by segment
- Keep positioning sharp and updated as ICP understanding evolves
- Own the competitive landscape; maintain battle cards, track competitor moves, and feed insights back into messaging
- Map the full buyer journey and ensure every stage has the right asset and message
- Sales enablement
- Produce battle cards, one‑pagers, objection handling guides, outbound email sequences, and demo materials
- Work directly with the CRO and sales team
- Ensure sales is always equipped with the latest positioning and segment‑specific messaging
- Customer marketing
- Design and execute retention and upsell campaigns in close collaboration with the CS team
- Build targeted campaigns to drive product adoption and expansion across the existing customer base
- Attend relevant CS calls to surface customer insights and feed them back into positioning and product marketing
- Run the customer evidence programme: case studies, testimonials, G2 reviews, reference customers
- Campaign management
- Run product and customer campaigns end to end: strategy, brief, asset production, channel activation, reporting, and iteration
- Own campaign briefs that span multiple channels and coordinate execution across multiple stakeholders
- Analyse performance post‑campaign and translate findings into sharper messaging and better segmentation
- Manage launches and campaigns with the rigour of a campaign manager, not just a strategist
Who You Are
- 4–6 years in a B2B SaaS marketing role with a strong product marketing manager foundation
- Experience taking products or features to market end to end: Proven ability to run campaigns, not just contribute to them.
- Prior experience in recruitment, HR tech, or tools for recruiters.
- Strong sales enablement track record
- Experience working with or alongside a Customer Success team on post‑sale marketing and retention campaigns
- An extreme passion for product marketing, and a “can do” mindset
- Comfortable working directly with product teams and translating technical roadmap items into customer‑facing value
- AI‑native: you actively use AI tools to research faster, produce better briefs, and scale output
- Strong project management. You can hold multiple workstreams without dropping quality!
- Strong analytical instincts, you make decisions from data, not intuition alone.
- Comfortable working in a small, fast‑moving team
What’s In It For You
At SourceWhale, we champion a culture built on transparency, trust, and flexibility. Open communication is our norm, and everyone’s voice truly matters. We're committed to continuous improvement, actively seeking feedback and encouraging innovation.
- 25 days holiday (not including public holidays).
- MacBook + any extra tech or software necessary for your role.
- Flexible business with flexible working arrangements.
- Private medical, dental & vision insurance.
- Income protection insurance.
- Employee Assistance Programme (EAP).
- Compassionate leave policy.
- Monthly social events.
Product & Customer Marketing Manager employer: SourceWhale
At SourceWhale, we pride ourselves on being a people-first organisation that fosters a vibrant and inclusive work culture in our Shoreditch office. With a strong commitment to employee growth, we offer extensive benefits including flexible working arrangements, generous holiday allowances, and comprehensive health insurance, ensuring that our team feels valued and empowered to thrive in their careers. Join us in shaping the future of recruitment technology while enjoying a supportive environment that celebrates innovation and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Product & Customer Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at SourceWhale. A friendly chat can go a long way in getting your foot in the door.
✨Tip Number 2
Prepare for interviews by knowing our product inside and out. Show us how you can contribute to our mission of making recruiters' lives better with your marketing skills.
✨Tip Number 3
Don’t just wait for job postings; be proactive! Send us a message through our website expressing your interest in the Product & Customer Marketing Manager role. We love enthusiasm!
✨Tip Number 4
Showcase your past successes in product marketing. Bring examples of campaigns you've run and how they drove growth. We want to see your impact!
We think you need these skills to ace Product & Customer Marketing Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for product marketing shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our mission at SourceWhale.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in B2B SaaS marketing. We love seeing how your background aligns with what we do, so don’t hold back on showcasing your skills!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences are easy to spot. Remember, less is often more!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at SourceWhale
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand SourceWhale's product and its unique selling points. Familiarise yourself with how it integrates with CRMs and other tools recruiters use daily. This will help you articulate how your marketing strategies can enhance product positioning and drive customer engagement.
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've managed in the past, especially those that involved taking products to market. Highlight your role in these campaigns, the strategies you employed, and the results achieved. This will demonstrate your hands-on experience and ability to drive growth, which is crucial for the Product & Customer Marketing Manager role.
✨Emphasise Cross-Functional Collaboration
Since this role involves working closely with Product, Customer Success, and Sales teams, be ready to share examples of how you've successfully collaborated across departments. Discuss how you’ve translated technical information into customer-friendly narratives and how you’ve enabled sales teams with effective messaging.
✨Prepare Insightful Questions
At the end of the interview, have a few thoughtful questions ready about SourceWhale’s future product roadmap or customer marketing strategies. This shows your genuine interest in the company and the role, and it gives you a chance to assess if the company culture aligns with your values.
