At a Glance
- Tasks: Lead global marketing strategies and creative campaigns for an award-winning communications agency.
- Company: Join a dynamic agency with teams across the US, UK, and Germany.
- Benefits: Enjoy generous holidays, profit-sharing, and professional development opportunities.
- Other info: Collaborate with diverse teams and grow your career in a supportive culture.
- Why this job: Make a real impact on a global brand while working flexibly in a creative environment.
- Qualifications: 6-8 years in marketing with a strong focus on global brand management.
The predicted salary is between 56700 - 69300 £ per year.
Description
Source Code started in 2017 as an idea sketched on a napkin.
Today we’re an award-winning communications agency with teams in the US, UK, and Germany, working with some of the biggest names in consumer and B2B tech.
We bring brains and hustle, humanity and technology, creativity and business intelligence to everything we do.
We’re looking for a creative, organised Senior Marketing Manager to own the Source Code brand across every market we operate in, including the US, UK, and Germany.
You’ll run awards, social, website, newsletter, and marketing programmes for the whole agency.
Your job is to make sure our story is consistent everywhere and still lands in each local market.
You’ll work closely with our Global Executive Leadership Team (GELT) and leaders in each office.
Together you’ll build the marketing strategy that grows our reputation, our pipeline and our ability to attract great people, then you’ll make it happen.
- What You’ll Do
- Global Brand & Narrative: Build the global marketing roadmap for Source Code’s Growth Partner story with GELT.
Keep the brand consistent across markets while adapting the message for US, UK and German audiences, (with possible additional regions to be added in future)
- Creative execution: Create visual assets for social, presentations, and owned content.
- Awards & Speaking: Own the global awards and speaking calendar.
Find the right opportunities in each market, write the submissions, and track results to build Source Code’s reputation as an industry and community leader.
- Social
Media: Run the social content calendar for every Source Code brand and region across Linked In, Instagram, X and other platforms, scheduled through Buffer.
Drive internal sharing and engagement across all offices.
- Website & Content: Own website copy across global and regional pages. Write blog posts, executive messaging and social content.
- Case Studies: Solicit, produce, and maintain case studies for use in decks, award submissions, and the website.
- Internal Brand Guardian: take ownership of templates, ensure internal adherence to brand guidelines and templates, voice, and identity.
- Search & AI Visibility: Lead our SEO, AEO and GEO strategy so Source Code shows up wherever people look for an agency, from Google results to answers in Chat GPT, Gemini and Perplexity.
Track how we’re cited and keep improving our content and site to grow that presence.
- Newsletter: Run Source Code’s newsletter (beehiiv and Linkedin), from contributors and internal reviews to scheduling.
Track performance and recommend ways to grow subscribers and engagement.
- Go-to-Market & Launches: Build launch plans for products, thought leadership and employer branding campaigns that support pipeline and revenue goals in every market.
Plan what happens after launch day, across paid, content and social.
Work with regional leaders, operations and HR to ensure alignment, both internally and externally.
- Earned
- Media
Amplification: Partner with PR and account teams in each region to push high-value coverage across owned and paid channels, and fold it into lead generation, newsletters and nurture programmes.
- Events & Employer
Brand: Own the global calendar of events, webinars and activities that support recruitment and employer branding, and recommend where Source Code should show up in each market.
- Analytics & Reporting: Strategically interpret data and present/deliver involved decisions and recommendations, prepare monthly global and regional reports with clear recommendations to hit our yearly goals.
- Budget & Vendors: Help shape the annual global marketing budget and manage freelancers and vendors across markets for design, SEO, paid media and localisation.
- Team Enablement: Host trainings and office hours across offices so every team knows how to use and support Source Code’s marketing.
Requirements
- Experience: 6 to 8 years in marketing, demand generation and content marketing. Agency experience required.
- Global perspective: You’ve marketed a brand across more than one country, ideally in the US, UK or Europe. You know how to keep a brand consistent and still make it feel local.
- Data-driven approach: You let the numbers guide your decisions. You set clear goals, track what’s working across channels, and change course quickly when the data tells you to.
- Awards know-how: A track record of award and speaking submissions that win.
- Strong writing: Clear, compelling, on-brand copy across website, blog, social, thought leadership and internal communications.
- Project management: You keep multiple markets, time zones and deadlines moving without dropping anything.
- Strategy and execution: You’re comfortable on a small team where you set the plan and do the work.
- Channel breadth: Hands-on experience running paid social and search to a budget, plus AEO/GEO, SEO, and events.
You handle targeting, testing and reporting results, including work shared with vendors and freelancers.
- Tools: Proficient with Hoot Suite, beehiiv, Buffer, Linked In business manager, Google Search Console, Google Analytics, Canva, and Google Analytics.
- Budget management: Experience managing a budget.
- Ownership: This is an individual contributor role with no direct reports. You lead through initiative, ownership and collaboration across teams.
Benefits
What We Offer
- Robust benefits program
- Generous holiday allowance
- Pension scheme with 3% company match
- 2 ‘NOPE’ days/year, and quarterly wellness challenges
- Profit-sharing program
- Workplace flexibility
- Professional learning and development
- 6-month paid parental leave
- Paid volunteer and professional development days
- Where We Work
Hybrid (Farrington, London): In office one day a week, on Tuesdays, and remote the rest of the week. As our London team grows, this may change to include more in-office days.
Senior Marketing Manager, Global in London employer: SourceCode Communications
At SourceCode, we pride ourselves on being an award-winning communications firm that values creativity, collaboration, and professional growth. Our supportive work culture fosters mentorship and leadership, allowing you to thrive in your role as a Senior Account Director while working with top-tier clients in the dynamic tech landscape. With robust benefits, including a flexible hybrid working model and a strong focus on employee development, SourceCode is an exceptional place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager, Global in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SourceCode Communications and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SourceCode Communications are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SourceCode Communications on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SourceCode Communications. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager, Global in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SourceCode Communications. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SourceCode Communications:Show us that you’ve done your homework! In your application, briefly mention what you admire about SourceCode Communications’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SourceCode Communications
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SourceCode Communications will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SourceCode Communications, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
