At a Glance
- Tasks: Lead the growth strategy for a high-potential health & wellness brand.
- Company: Dynamic direct-to-consumer brand with massive revenue potential.
- Benefits: Competitive salary, hybrid work model, and opportunity to shape the future.
- Other info: Fast-paced environment with opportunities for significant career growth.
- Why this job: Own the entire revenue engine and make impactful decisions.
- Qualifications: Proven DTC experience and strong creative instincts required.
The predicted salary is between 60000 - 80000 £ per year.
An exciting opportunity has arisen for a Head of Growth at a high-growth direct-to-consumer brand in the health & wellness space, scaling a single hero product with £100m+ revenue potential. As they enter their next growth phase, they are hiring a Head of Growth to own and build the entire revenue engine. This is not a channel manager role. This is full-funnel revenue ownership.
You will design, execute, and continuously optimise the full DTC growth system:
- Creative → Paid Media → Funnel → Offers → LTV
Working hands-on, you’ll make fast, data-driven decisions that directly impact CAC, payback periods, subscription performance, and revenue scale. This role will be based 4 days in the office and 1 WFH.
What You’ll Own:
- Paid media strategy (Meta, TikTok, Google)
- Budget allocation and scaling frameworks
- High-velocity creative testing (hooks, angles, UGC, formats)
- Funnel architecture and landing page optimisation
- Offer design (bundles, subscriptions, pricing tests)
- Post-purchase revenue (upsells, cross-sells, retention)
- LTV:CAC improvement and payback acceleration
Ideal Profile:
- Proven DTC operator (wellness/consumer preferred)
- Experience scaling from ~£5m to £20m+ revenue
- Strong creative and performance instincts
- Deep understanding of CAC, contribution margin, and subscription economics
- Hands-on executor, not purely strategic
- Comfortable managing freelancers and specialist partners
What Success Looks Like:
- Scalable, repeatable winning creative
- Improving CAC efficiency
- Faster testing velocity
- Higher funnel conversion
- Stronger LTV:CAC ratios
If you’re excited by building a category-leading product and owning the full growth engine behind it, we’d love to hear from you. Apply now!
Head of Growth (DTC) - London/ Hybrid in Slough employer: Source
Contact Detail:
Source Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth (DTC) - London/ Hybrid in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the health & wellness space, especially those who are already in DTC roles. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in scaling revenue and optimising funnels. This will give you an edge when discussing your hands-on experience during interviews.
✨Tip Number 3
Prepare for data-driven discussions! Brush up on your knowledge of CAC, LTV, and subscription economics. Being able to speak confidently about these metrics will impress potential employers and show you're ready to own the revenue engine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Head of Growth (DTC) - London/ Hybrid in Slough
Some tips for your application 🫡
Show Your Passion for Growth: When writing your application, let your enthusiasm for growth shine through! We want to see how excited you are about scaling a DTC brand and making an impact in the health & wellness space. Share specific examples of your past successes that align with our goals.
Be Data-Driven: Since this role is all about making fast, data-driven decisions, make sure to highlight your analytical skills in your application. Use numbers and metrics to showcase your achievements, like improving CAC or increasing revenue, to demonstrate your hands-on experience.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Head of Growth role. Mention your experience with paid media strategies and creative testing, as these are key aspects we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and it helps us keep track of your application. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Source
✨Know Your Numbers
Before the interview, brush up on key metrics like CAC, LTV, and contribution margins. Be ready to discuss how you've improved these in past roles, as this will show your deep understanding of DTC economics.
✨Showcase Your Creative Process
Prepare examples of successful campaigns you've led, focusing on your creative testing strategies. Discuss how you approached high-velocity creative testing and what results you achieved, as this role demands a hands-on executor.
✨Demonstrate Full-Funnel Thinking
Be ready to explain your approach to building a full-funnel growth system. Talk about how you've optimised funnels and landing pages in the past, and share specific tactics that have led to higher conversion rates.
✨Engage with Data-Driven Decisions
Highlight your experience in making fast, data-driven decisions. Prepare to discuss how you've used analytics to inform your strategies and improve performance, especially in areas like budget allocation and scaling frameworks.