At a Glance
- Tasks: Lead PPC and Paid Social strategies for a luxury ecommerce brand.
- Company: Join a fast-growing luxury ecommerce brand with a creative culture.
- Benefits: Flexible remote work, competitive salary, and high ownership opportunities.
- Other info: Collaborative environment with plenty of room for career advancement.
- Why this job: Shape digital marketing strategies and drive real growth in a premium brand.
- Qualifications: Strong experience in paid social and PPC campaigns required.
The predicted salary is between 50000 - 65000 € per year.
A luxury ecommerce brand are looking for a Digital Marketing Lead to be responsible for their PPC and Paid Social strategy, planning and performance. This company are growing so there are lots of opportunities for the role to grow. They have a collaborative culture based on creativity, ownership and innovation.
The Role
This company are looking for a Digital Marketing Lead to head up digital performance across paid Social and PPC, with roughly a 50/50 split across both channels. You’ll manage campaigns across Meta, TikTok, Pinterest, Google Ads, and Bing, balancing performance marketing with premium brand storytelling to drive growth, customer acquisition, and ROI.
Key Responsibilities:
- Lead paid media strategy across paid social and paid search channels
- Manage and optimise campaigns across Meta, TikTok, Pinterest, Google Ads, and Bing
- Drive customer acquisition, ROAS, and ecommerce growth through full-funnel campaigns
- Oversee audience targeting, creative testing, bidding strategies, and campaign performance
- Collaborate with creative, ecommerce, and brand teams to align messaging and campaign activity
- Monitor budgets, analyse performance data, and deliver actionable insights
- Support seasonal campaigns, launches, and key trading periods
- Manage agency relationships and platform partners
Skills & Experience
- Strong experience across both paid social and PPC/search campaigns
- Hands-on knowledge of Meta Ads, TikTok Ads, Pinterest, Google Ads, and Microsoft Ads
- Proven success driving ecommerce or retail growth through paid media
- Commercially minded with a strong analytical approach
- Experience managing multi-channel campaigns and budgets
- Strong communication and stakeholder management skills
Why Join Us?
- Opportunity to shape paid media strategy within a growing luxury brand
- High ownership and visibility across the business
- Flexible remote working environment
- Competitive salary based on experience
Apply now to join a fast-growing ecommerce brand and help scale its digital growth strategy!
Digital Marketing Lead - PPC & Paid Social in Portsmouth employer: Source
Join a fast-growing luxury ecommerce brand that champions creativity, ownership, and innovation in a collaborative remote work environment. As a Digital Marketing Lead, you'll have the unique opportunity to shape the paid media strategy while enjoying flexible working arrangements and a competitive salary, all within a culture that prioritises employee growth and development.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead - PPC & Paid Social in Portsmouth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at luxury ecommerce brands. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC and paid social campaigns. Use real data to highlight your successes and how you drove growth. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing. Be ready to discuss how you can balance performance marketing with brand storytelling, just like they do at the luxury ecommerce brand.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can keep you top of mind. Mention something specific from your conversation to show you were engaged and are genuinely interested in the role.
We think you need these skills to ace Digital Marketing Lead - PPC & Paid Social in Portsmouth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your hands-on knowledge of PPC and paid social campaigns, especially with platforms like Meta and Google Ads. We want to see how you can drive ecommerce growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your previous experiences align with our collaborative culture. Don’t forget to mention any successful campaigns you've led that resulted in significant ROI.
Showcase Your Analytical Skills:Since this role requires a strong analytical approach, be sure to include examples of how you've used data to optimise campaigns. We love seeing numbers that demonstrate your impact on customer acquisition and ROAS!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, we’re excited to see what you bring to the table!
How to prepare for a job interview at Source
✨Know Your Channels Inside Out
Make sure you’re well-versed in the specifics of PPC and paid social platforms like Meta, TikTok, and Google Ads. Brush up on recent trends and case studies that showcase successful campaigns. This will not only show your expertise but also your passion for the role.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past campaigns. Bring examples of how you’ve optimised budgets and improved ROAS. Being able to articulate your analytical approach will impress them, especially since they value a commercially minded candidate.
✨Collaborate and Communicate
Since this role involves working with various teams, think of examples where you’ve successfully collaborated in the past. Highlight your communication skills and how you’ve managed stakeholder relationships. They’ll want to see that you can align messaging across different departments.
✨Be Ready for Creative Discussions
Given the emphasis on premium brand storytelling, come prepared with ideas on how to balance performance marketing with creative strategies. Think about how you can contribute to seasonal campaigns and launches, and be ready to share your thoughts on innovative approaches.
