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- Tasks: Lead and execute innovative B2B marketing strategies to drive revenue growth.
- Company: Dynamic financial services firm based in London with a global presence.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Join a high-performing team and enjoy excellent career growth opportunities.
- Why this job: Make a real impact on brand awareness and engage with senior stakeholders.
- Qualifications: 10+ years in B2B marketing, ideally in financial services or investment banking.
The predicted salary is between 100000 - 115000 £ per year.
We're looking for a Head of Marketing based in London. You'll own and execute the B2B brand marketing strategy that fuels revenue growth across the business. You’ll work closely with senior stakeholders and drive purpose-driven marketing.
Responsibilities:
- Supporting high performing verticals and assisting with the global marketing strategy.
- Implementing marketing programmes on behalf of sales and providing guidance to representatives on executing programme elements independently.
- Co-ordinating with marketing team members to project manage and deliver high quality marketing initiatives, with effective ROI reporting.
- Partnering with senior stakeholders to ensure consistency and a global brand presence.
- Assisting with the design of marketing strategy that unites brand, performance, SEO, AI-driven optimisation, and offline campaigns – driving brand awareness.
- Leading and coaching a small high-performing team.
- Delivering a strategic events programme - including flagship events, webinars, sector activations, and speaker opportunities - to expand reach and deepen engagement.
- Overseeing the global and regional marketing execution of online and offline initiatives.
- Establishing standardised campaign frameworks and processes to enable repeatable, high-impact campaign delivery at scale.
- Identifying internal and external resources for strategic account marketing execution.
- Tracking ROI and implementing improvements.
Requirements:
- 10+ years B2B financial services experience ideally in a traditional marketing environment.
- Ideally a background in investment banking and/or private equity.
- Demonstrated success influencing at C-suite or executive leadership level, driving strategic alignment and contributing to enterprise decision-making.
- Proven track record of building and executing marketing strategies that directly support commercial growth, brand elevation, and market expansion.
- Strong presentation skills.
- Ability to work independently and collaboratively with global teams.
- Familiarity with branding fundamentals and proficiency in digital and traditional marketing channels.
- Strong communication, collaboration, and problem-solving skills.
3 days a week in the office. £100-115,000 base salary.
Head of Marketing in London employer: Source
Contact Detail:
Source Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even casual meet-ups. The more you engage with others, the better your chances of landing that Head of Marketing role.
✨Showcase Your Expertise
When you get the chance to chat with potential employers, don’t hold back! Share your past successes and how you've driven brand growth. We want to see your passion for marketing shine through!
✨Tailor Your Approach
Every company is different, so make sure you tailor your pitch to fit their needs. Research their current marketing strategies and think about how you can enhance them. This shows you’re proactive and genuinely interested!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us.
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your B2B experience, especially in financial services, and showcase any relevant achievements that align with our brand marketing strategy.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for purpose-driven marketing and how your background in investment banking or private equity can contribute to our goals.
Showcase Your Leadership Skills: Since you'll be leading a small team, it's important to demonstrate your leadership experience. Include examples of how you've coached teams to success and driven strategic alignment in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. This way, we can easily track your application and get back to you quicker!
How to prepare for a job interview at Source
✨Know Your Marketing Strategy Inside Out
Make sure you’re well-versed in the B2B brand marketing strategies that drive revenue growth. Be ready to discuss how you’ve successfully implemented similar strategies in the past, especially in financial services. This will show your potential employer that you can hit the ground running.
✨Showcase Your Leadership Skills
As a Head of Marketing, you’ll be leading a team. Prepare examples of how you’ve coached and developed high-performing teams before. Highlight your ability to influence at the C-suite level and how you’ve driven strategic alignment in previous roles.
✨Be Ready to Discuss ROI
Since tracking ROI is crucial for this role, come prepared with specific examples of how you’ve measured the success of marketing initiatives. Discuss any frameworks or processes you’ve established to ensure high-impact campaign delivery and improvements based on data.
✨Engage with Stakeholders
You’ll need to partner with senior stakeholders, so demonstrate your experience in collaborating effectively. Prepare to talk about how you’ve ensured consistency in brand presence across global markets and how you’ve managed relationships with key stakeholders in your previous roles.