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- Tasks: Lead digital marketing strategies to drive e-commerce growth and customer acquisition.
- Company: A renowned consumer brand with a focus on innovation and growth.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Why this job: Join a leading brand and make a significant impact on their digital presence.
- Qualifications: Experience in digital marketing, especially in high-growth B2C environments.
- Other info: Manage a small team and collaborate with external agencies for optimal results.
The predicted salary is between 60000 - 80000 £ per year.
A leading and well-known consumer brand is seeking a Head of Digital to design and implement the B2C acquisition strategy to drive growth numbers. In this role you’ll cover performance marketing, web & content and paid social. This role will manage key marketing channels and partners with a focus on driving e-commerce revenue and customer acquisition. You will be supported by an internal team and external agencies.
Responsibilities
- Performance Marketing: Plan and manage paid campaigns across relevant platforms. Oversee end-to-end paid campaigns across Meta, Google, and other channels.
- Analytics & Reporting: Track KPIs, optimise ROAS, and report on digital performance weekly/monthly with actionable insights, utilising third-party software.
- SEO & Content Strategy: Oversee SEO best practices across site content, blogs, and product pages. Creating product pages/collections relevant to new drops and collections.
- Influencer & Affiliate Marketing: Build and manage partnerships with influencers, creators, and affiliate platforms to support acquisition and brand awareness.
- Website Optimisation: Collaborate on CRO improvements across site. Suggest optimisations to focus on website conversion.
- Agency Management: Manage external agencies and freelancers, setting clear targets, briefs, and budgets.
- Management: Line management of small team.
- Budgets: Manage and optimise substantial monthly media budgets.
Required Experience:
- Digital marketing or ecommerce growth role, ideally in high-growth consumer/B2C businesses.
- Experience of working for a premium brand would also be considered.
Platforms: Proven experience in paid social and multi-channel paid acquisition.
Commercially Focused: Strong understanding of ecommerce KPIs (ROAS, CPA, LTV, conversion rate) and how to impact them.
Creative: Ability to blend performance data with brand storytelling and visual campaigns.
Hands-On: Proactive and ability to implement.
Excellent Communicator: Confident working cross-functionally and presenting ideas backed by data.
Head of Digital Marketing in London employer: Source
Contact Detail:
Source Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space and let them know you're on the hunt for a Head of Digital Marketing role. You never know who might have the inside scoop on an opportunity or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past campaigns, analytics reports, and any successful projects. This is your chance to demonstrate your expertise in performance marketing and SEO strategies, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of e-commerce KPIs and how they relate to driving growth. Be ready to discuss specific examples of how you've optimised ROAS or improved conversion rates in previous roles.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it gives us a chance to see your application in the best light possible.
We think you need these skills to ace Head of Digital Marketing in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Digital Marketing. Highlight your experience in performance marketing, e-commerce growth, and managing substantial budgets. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can drive growth for our brand. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills: Since this role involves tracking KPIs and optimising ROAS, make sure to include examples of how you've used data to inform your marketing strategies. We love numbers, so don’t shy away from sharing your successes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Source
✨Know Your Numbers
Make sure you’re familiar with key performance indicators (KPIs) relevant to the role, like ROAS, CPA, and conversion rates. Be ready to discuss how you've impacted these metrics in your previous roles, as this will show your commercial focus and understanding of e-commerce.
✨Showcase Your Creativity
Prepare examples of how you've blended performance data with creative campaigns. Think about specific instances where your storytelling made a difference in a campaign's success. This will highlight your ability to think outside the box while still being data-driven.
✨Master the Platforms
Brush up on your knowledge of paid social platforms like Meta and Google. Be prepared to discuss your experience managing campaigns across these channels, including any challenges you faced and how you overcame them. This shows you're hands-on and proactive.
✨Communicate Effectively
Practice articulating your ideas clearly and confidently. Since this role involves cross-functional collaboration, being able to present your thoughts backed by data is crucial. Consider doing mock interviews to refine your communication skills before the big day.