At a Glance
- Tasks: Lead and execute innovative B2B marketing strategies to drive revenue growth.
- Company: Dynamic financial services firm based in London with a focus on collaboration.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Join a high-performing team and enjoy a vibrant office culture three days a week.
- Why this job: Make a real impact by shaping brand presence and driving strategic marketing initiatives.
- Qualifications: 10+ years in B2B marketing, ideally in financial services, with strong leadership skills.
The predicted salary is between 100000 - 115000 £ per year.
We're looking for a Head of Marketing based in London. You'll own and execute the B2B brand marketing strategy that fuels revenue growth across the business. You’ll work closely with senior stakeholders and drive purpose-driven marketing.
Responsibilities:
- Supporting high performing verticals and assisting with the global marketing strategy.
- Implementing marketing programmes on behalf of sales and providing guidance to representatives on executing programme elements independently.
- Co-ordinating with marketing team members to project manage and deliver high quality marketing initiatives, with effective ROI reporting.
- Partnering with senior stakeholders to ensure consistency and a global brand presence.
- Assisting with the design of marketing strategy that unites brand, performance, SEO, AI-driven optimisation, and offline campaigns – driving brand awareness.
- Leading and coaching a small high-performing team.
- Delivering a strategic events programme - including flagship events, webinars, sector activations, and speaker opportunities - to expand reach and deepen engagement.
- Overseeing the global and regional marketing execution of online and offline initiatives.
- Establishing standardised campaign frameworks and processes to enable repeatable, high-impact campaign delivery at scale.
- Identifying internal and external resources for strategic account marketing execution.
- Tracking ROI and implementing improvements.
Requirements:
- 10+ years B2B financial services experience ideally in a traditional marketing environment.
- Ideally a background in investment banking, consultancy and/or private equity.
- Demonstrated success influencing at C-suite or executive leadership level, driving strategic alignment and contributing to enterprise decision-making.
- Proven track record of building and executing marketing strategies that directly support commercial growth, brand elevation, and market expansion.
- Strong presentation skills.
- Ability to work independently and collaboratively with global teams.
- Familiarity with branding fundamentals and proficiency in digital and traditional marketing channels.
- Strong communication, collaboration, and problem-solving skills.
3 days a week in the office. £100-115,000 base salary.
Head of Marketing employer: Source
Join a pioneering HealthTech company that champions proactive healthcare and offers a dynamic work environment where innovation thrives. With fully remote or hybrid options available, you will enjoy the flexibility to work from anywhere while being part of a collaborative team that values creativity and experimentation. The company provides stock options, access to health insurance, and genuine opportunities for personal and professional growth, making it an ideal place for passionate marketers eager to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even casual meet-ups. The more you engage with others, the better your chances of landing that Head of Marketing role.
✨Showcase Your Expertise
When you get the chance to chat with potential employers, don’t hold back! Share your past successes and how you've driven brand growth. We want to see your passion for marketing shine through!
✨Tailor Your Approach
Every company is different, so make sure you tailor your pitch to fit their needs. Research their current marketing strategies and think about how you can enhance them. This shows you’re not just another candidate!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Marketing role. Highlight your B2B experience and any relevant achievements in financial services. We want to see how you’ve driven brand awareness and revenue growth in your previous roles!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your background aligns with our needs. Don’t forget to mention your experience with senior stakeholders and strategic alignment.
Showcase Your Results:When detailing your past roles, focus on the results you achieved. Use metrics to demonstrate your success in executing marketing strategies and driving ROI. We love numbers that tell a story about your impact!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we can’t wait to hear from you!
How to prepare for a job interview at Source
✨Know Your Marketing Metrics
Make sure you’re well-versed in key marketing metrics, especially those relevant to B2B financial services. Be ready to discuss how you've tracked ROI in past campaigns and what improvements you implemented based on that data.
✨Showcase Your Leadership Skills
Prepare examples of how you've led and coached teams in previous roles. Highlight specific instances where your leadership directly contributed to successful marketing initiatives or revenue growth.
✨Understand the Brand's Voice
Research the company’s brand and marketing strategies thoroughly. Be prepared to discuss how you would ensure consistency across global campaigns and how you can elevate their brand presence in the market.
✨Engage with Stakeholders
Think about how you’ve influenced C-suite executives in the past. Prepare to share stories that demonstrate your ability to align marketing strategies with business goals and how you’ve collaborated with senior stakeholders to drive success.
