At a Glance
- Tasks: Lead the growth strategy for a high-potential health & wellness brand.
- Company: Dynamic direct-to-consumer brand with massive revenue potential.
- Benefits: Competitive salary, hybrid work model, and opportunity to shape the future.
- Other info: Join a fast-paced environment with significant growth opportunities.
- Why this job: Own the entire revenue engine and make impactful decisions.
- Qualifications: Proven DTC experience and strong creative instincts required.
The predicted salary is between 60000 - 80000 £ per year.
An exciting opportunity has arisen for a Head of Growth at a high-growth direct-to-consumer brand in the health & wellness space, scaling a single hero product with £100m+ revenue potential. As they enter their next growth phase, they are hiring a Head of Growth to own and build the entire revenue engine. This is not a channel manager role. This is full-funnel revenue ownership.
You will design, execute, and continuously optimise the full DTC growth system: Working hands‑on, you’ll make fast, data‑driven decisions that directly impact CAC, payback periods, subscription performance, and revenue scale. This role will be based 4 days in the office and 1 WFH.
What You’ll Own
- Budget allocation and scaling frameworks
- High‑velocity creative testing (hooks, angles, UGC, formats)
- Funnel architecture and landing page optimisation
- LTV:CAC improvement and payback acceleration
Ideal Profile
- Proven DTC operator (wellness/consumer preferred)
- Experience scaling from ~£5m to £20m+ revenue
- Strong creative and performance instincts
- Deep understanding of CAC, contribution margin, and subscription economics
- Hands‑on executor, not purely strategic
- Comfortable managing freelancers and specialist partners
What Success Looks Like
- Scalable, repeatable winning creative
- Improving CAC efficiency
- Higher funnel conversion
- Stronger LTV:CAC ratios
If you’re excited by building a category‑leading product and owning the full growth engine behind it, we’d love to hear from you. Apply now!
Head of Growth (DTC) - London/ Hybrid employer: Source
Join a dynamic and innovative direct-to-consumer brand in the health & wellness sector, where your contributions as Head of Growth will be pivotal in shaping the future of a high-potential product. With a strong emphasis on employee development, a collaborative work culture, and the flexibility of a hybrid working model, this role offers you the chance to thrive in a fast-paced environment while making a tangible impact on revenue growth. Enjoy competitive benefits and the opportunity to work alongside passionate professionals dedicated to excellence and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth (DTC) - London/ Hybrid
✨Tip Number 1
Network like a pro! Reach out to people in the health & wellness space, especially those who have experience in DTC roles. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in scaling revenue and optimising funnels. This will give you an edge when discussing your hands-on experience during interviews.
✨Tip Number 3
Prepare for data-driven discussions! Brush up on your knowledge of CAC, LTV, and subscription economics. Being able to speak confidently about these metrics will show you're the right fit for owning the full growth engine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Growth (DTC) - London/ Hybrid
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Growth. Highlight your experience in scaling DTC brands and any specific achievements that showcase your ability to drive revenue growth.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share your passion for health and wellness, and how your hands-on approach can help us optimise our growth system.
Showcase Data-Driven Decisions:In your application, give examples of how you've made fast, data-driven decisions in previous roles. We want to see your understanding of CAC, payback periods, and how you’ve improved LTV:CAC ratios.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Source
✨Know Your Numbers
As a Head of Growth, you'll need to be comfortable with metrics like CAC and LTV. Brush up on your understanding of these terms and be ready to discuss how you've improved them in past roles. Bring specific examples that showcase your data-driven decision-making.
✨Showcase Your Creative Side
This role requires strong creative instincts, so prepare to discuss your experience with high-velocity creative testing. Think about successful campaigns you've led, the hooks you used, and how you optimised them for better performance. Be ready to share your thought process!
✨Demonstrate Hands-On Experience
They’re looking for someone who can execute as well as strategise. Be prepared to talk about times when you rolled up your sleeves and got involved in the nitty-gritty of growth initiatives. Highlight any experience managing freelancers or partners to show your collaborative skills.
✨Understand the Full Funnel
Since this is a full-funnel revenue ownership role, make sure you can articulate your approach to funnel architecture and landing page optimisation. Discuss how you've improved conversion rates in the past and what strategies you would implement to enhance their current system.
