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- Tasks: Lead and execute innovative B2B marketing strategies to drive revenue growth.
- Company: Dynamic consultancy firm based in London with a global reach.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Shape impactful marketing campaigns and collaborate with top-tier teams.
- Qualifications: 10+ years in B2B consultancy and proven leadership in marketing.
- Other info: Join a forward-thinking team focused on leveraging emerging technologies.
The predicted salary is between 72000 - 108000 £ per year.
We are looking for a Global Marketing Director based in London. You will own and execute the B2B marketing strategy that builds high-intent demand and directly fuels revenue growth. You will work closely with the Sales and Product Leadership team, shaping targeted, purpose-driven communications that resonate across priority sectors and scale our reach.
Responsibilities:
- Design and deliver a marketing strategy that unites brand, performance, SEO, AI-driven optimisation, and offline campaigns - driving high-intent demand and measurable revenue impact.
- Lead and coach a small team, executing integrated campaigns, ABM marketing, events, paid activity, and digital content.
- Build a data-first marketing function by owning analytics across traffic, engagement, pipeline growth with sales, and conversion optimisation.
- Oversee continuous optimisation of digital channels and marketing tech infrastructure to improve insights, efficiency, and customer experience.
- Deliver a strategic events programme - including flagship events, webinars, sector activations, and speaker opportunities - to expand reach and deepen engagement.
- Oversee the global and regional marketing execution of campaigns across multiple channels (email, digital, social, content syndication, paid media, ABM, etc.).
- Establish standardised campaign frameworks and processes to enable repeatable, high-impact campaign delivery at scale.
- Manage centralised campaigns including the management of asset production, QA, and campaign optimisation.
- Work cross-functionally with content, product marketing, and demand generation to translate strategy into execution-ready campaigns.
- Identify internal and external resources for strategic account marketing execution.
- Implement marketing programmes on behalf of sales and provide guidance to representatives on executing programme elements independently.
- Track ROI and implement improvements.
Requirements:
- 10+ years B2B consultancy experience essential.
- Progressive senior marketing leadership experience in the B2B marketing functions and driving commercial growth through brand building, SEO, AI-informed optimisation, content, and multi-channel digital strategies.
- Demonstrated success influencing at C-suite or executive leadership level, driving strategic alignment and contributing to enterprise decision-making.
- Proven track record of building and executing marketing strategies that directly support commercial growth, brand elevation, and market expansion.
- Knowledge of growth marketing, brand leadership, and data-driven performance optimisation at scale.
- Future-focused strategic thinker, with a track record of leveraging emerging technologies and evolving marketing models to drive competitive differentiation.
- Implement marketing automation systems – HubSpot and Salesforce.
- Ability to work independently and collaboratively with global teams.
- Familiarity with branding fundamentals and proficiency in digital marketing channels.
- Strong communication, collaboration, and problem-solving skills.
Global Marketing Director employer: Source
Contact Detail:
Source Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Director
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, and meetups to meet potential employers and other professionals. Remember, it’s all about who you know, so don’t be shy!
✨Show Off Your Skills
When you get the chance to chat with hiring managers or recruiters, make sure to highlight your B2B consultancy experience. Share specific examples of how you've driven revenue growth and executed successful marketing strategies.
✨Follow Up
After any interview or networking event, drop a quick thank-you email to express your appreciation. It keeps you on their radar and shows your enthusiasm for the role. Plus, it’s a great way to reinforce your fit for the position!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Global Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the job description. Highlight your B2B consultancy experience and any relevant achievements that showcase your ability to drive commercial growth. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for the Global Marketing Director role. Share specific examples of your past successes in marketing strategy and how they align with our goals at StudySmarter.
Showcase Your Data-Driven Mindset: Since we’re all about analytics, make sure to highlight your experience with data-driven marketing. Talk about how you've used analytics to optimise campaigns and improve ROI in your previous roles. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Source
✨Know Your B2B Consultancy Inside Out
Make sure you brush up on your B2B consultancy experience. Be ready to discuss specific campaigns you've led, the strategies you implemented, and how they drove revenue growth. This will show that you understand the nuances of the industry and can hit the ground running.
✨Showcase Your Data-Driven Mindset
Since the role involves building a data-first marketing function, come prepared with examples of how you've used analytics to drive decisions in past roles. Discuss how you've optimised campaigns based on data insights and the impact it had on engagement and conversion rates.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with sales, product teams, and other departments. Share specific instances where your collaboration led to successful campaign execution or strategic alignment. This will illustrate your ability to work effectively in a team-oriented environment.
✨Prepare for Strategic Thinking Questions
Expect questions that assess your strategic thinking and future-focused mindset. Think about how you've leveraged emerging technologies in your previous roles and be ready to discuss how you would apply these insights to the company's marketing strategy.
