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- Tasks: Lead PPC and Paid Social strategies for a luxury ecommerce brand.
- Company: Join a fast-growing luxury ecommerce brand with a creative culture.
- Benefits: Flexible remote work, competitive salary, and high visibility in the business.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape digital marketing strategies and drive real growth in a premium brand.
- Qualifications: Strong experience in paid social and PPC campaigns, with analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
A luxury ecommerce brand are looking for a Digital Marketing Lead to be responsible for their PPC and Paid Social strategy, planning and performance. This company are growing so there are lots of opportunities for the role to grow. They have a collaborative culture based on creativity, ownership and innovation.
The Role
This company are looking for a Digital Marketing Lead to head up digital performance across paid Social and PPC, with roughly a 50/50 split across both channels. You’ll manage campaigns across Meta, TikTok, Pinterest, Google Ads, and Bing, balancing performance marketing with premium brand storytelling to drive growth, customer acquisition, and ROI.
Key Responsibilities:
- Lead paid media strategy across paid social and paid search channels
- Manage and optimise campaigns across Meta, TikTok, Pinterest, Google Ads, and Bing
- Drive customer acquisition, ROAS, and ecommerce growth through full-funnel campaigns
- Oversee audience targeting, creative testing, bidding strategies, and campaign performance
- Collaborate with creative, ecommerce, and brand teams to align messaging and campaign activity
- Monitor budgets, analyse performance data, and deliver actionable insights
- Support seasonal campaigns, launches, and key trading periods
- Manage agency relationships and platform partners
Skills & Experience
- Strong experience across both paid social and PPC/search campaigns
- Hands-on knowledge of Meta Ads, TikTok Ads, Pinterest, Google Ads, and Microsoft Ads
- Proven success driving ecommerce or retail growth through paid media
- Commercially minded with a strong analytical approach
- Experience managing multi-channel campaigns and budgets
- Strong communication and stakeholder management skills
Why Join Us?
- Opportunity to shape paid media strategy within a growing luxury brand
- High ownership and visibility across the business
- Flexible remote working environment
- Competitive salary based on experience
Apply now to join a fast-growing ecommerce brand and help scale its digital growth strategy!
Digital Marketing Lead - PPC & Paid Social employer: Source
Contact Detail:
Source Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead - PPC & Paid Social
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at luxury ecommerce brands. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC and paid social campaigns. Use real data to demonstrate how you’ve driven growth and ROI. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing. Be ready to discuss how you’d approach campaigns across Meta, TikTok, and Google Ads. We love candidates who are passionate and informed!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can keep you top of mind. Mention something specific from your conversation to show you were engaged and interested. It’s a small touch that can make a big difference.
We think you need these skills to ace Digital Marketing Lead - PPC & Paid Social
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When writing your application, let your enthusiasm for digital marketing shine through! We want to see how your experience with PPC and paid social aligns with our luxury ecommerce brand. Share specific examples of campaigns you've managed and the results you've achieved.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your hands-on knowledge of platforms like Meta Ads and Google Ads, and how you've driven ecommerce growth in previous positions. We love seeing candidates who take the time to connect their skills to what we’re looking for!
Be Data-Driven: Since this role involves a lot of analysis, don’t shy away from showcasing your analytical skills. Include metrics and data points that demonstrate your success in managing budgets and optimising campaigns. We appreciate candidates who can back up their claims with solid numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Source
✨Know Your Channels Inside Out
Make sure you brush up on your knowledge of PPC and paid social platforms like Meta, TikTok, Pinterest, Google Ads, and Bing. Be ready to discuss specific campaigns you've managed and the strategies you used to optimise them. This shows you're not just familiar with the tools, but you can also leverage them effectively.
✨Showcase Your Analytical Skills
Since this role requires a strong analytical approach, prepare to talk about how you've used data to drive decisions in past campaigns. Bring examples of how you've monitored budgets, analysed performance data, and delivered actionable insights that led to improved ROI. Numbers speak volumes!
✨Emphasise Collaboration
This company values a collaborative culture, so be ready to share experiences where you've worked closely with creative, ecommerce, or brand teams. Highlight how you aligned messaging and campaign activities to achieve common goals. It’s all about showing you can work well with others!
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific situations, like managing seasonal campaigns or optimising underperforming ads. Think through your approach to these scenarios in advance, and be prepared to explain your thought process clearly. This will demonstrate your strategic thinking and problem-solving skills.