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- Tasks: Shape creative strategies for a high-growth beauty brand and develop impactful ad concepts.
- Company: Join a dynamic beauty brand focused on performance and creativity.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace committed to valuing every team member.
- Why this job: Make a real impact by turning insights into high-converting ads in a fast-paced environment.
- Qualifications: 2-5+ years in DTC marketing with a strong understanding of consumer psychology.
The predicted salary is between 36000 - 60000 £ per year.
Want to shape the creative strategy of a high-growth beauty brand? Do you understand why beauty customers buy – and how to turn that insight into ads that scale? This is a performance-led, commercially focused role sitting at the intersection of psychology, data, and creative execution. You will own the creative testing roadmap, turning customer insight and performance signals into high-converting ads and landing page concepts. You’ll report to the Head of Growth and work closely with media buyers, designers, editors, and creators in a fast-moving, high-iteration environment. Your work will directly influence CAC, hook rate, hold rate, CVR, and overall revenue performance.
Key responsibilities
- Develop structured ad concepts rooted in customer pain points, reviews, surveys, support tickets, competitor research, and platform trends (Meta, TikTok, YouTube).
- Translate product benefits into clear hooks, angles, scripts, and visual storylines built to convert.
- Build and manage a structured creative testing roadmap based on hypotheses and performance data.
- Analyse metrics including thumbstop ratio, hook rate, hold rate, CTR, and CVR to identify winning patterns and fatigue signals.
- Turn performance insights into fast, structured creative iterations.
- Write clear, commercially focused briefs for designers, video editors, UGC creators, and influencers.
- Provide script structures, shot lists, hook variations, and messaging hierarchy to ensure strategic clarity.
- Develop landing page messaging including above-the-fold positioning, offer framing, objection handling, and social proof structures.
- Ensure strong message match between ads and landing pages in collaboration with design and CRO.
- Build and maintain a creative insights library of winning hooks, angles, patterns, and scripts.
Key requirements
- 2-5+ years’ experience in DTC marketing, performance creative, creative strategy, or paid social environments.
- Experience in beauty, wellness, or supplements strongly preferred.
- Proven track record of developing ad concepts that scaled.
- Experience working closely with media buyers or growth teams.
- Strong understanding of consumer psychology, emotional triggers, and direct response marketing principles.
- Excellent copywriting and scripting capability.
- Ability to interpret performance data and translate it into actionable creative decisions.
- Comfortable operating in a fast-paced, high-iteration environment.
- Commercially minded, curious, and confident providing direct creative feedback.
Diversity, equity & inclusion
We are committed to building a diverse and inclusive team. We welcome applications from all backgrounds and are committed to creating a workplace where everyone feels valued and supported.
Data protection
Any personal data you provide during the recruitment process will be processed in accordance with applicable data protection legislation and used solely for recruitment purposes.
Creative Strategist - Hybrid (London) employer: Source
Contact Detail:
Source Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist - Hybrid (London)
✨Tip Number 1
Network like a pro! Reach out to people in the beauty industry, especially those who work in creative roles. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best ad concepts and creative strategies. Make sure it’s easy to navigate and showcases your understanding of consumer psychology and performance metrics.
✨Tip Number 3
Prepare for interviews by brushing up on key metrics like CAC and CVR. Be ready to discuss how you’ve used data to inform your creative decisions in past roles. We love candidates who can back up their ideas with solid insights!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate individuals who want to make an impact in the beauty space.
We think you need these skills to ace Creative Strategist - Hybrid (London)
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to think about the beauty customers we’re targeting. Show us that you understand their pain points and what makes them tick. This insight will help you craft a compelling application that resonates with our brand.
Be Creative and Clear: As a Creative Strategist, your ability to communicate ideas is key. Make sure your application reflects your creative flair while remaining clear and concise. Use engaging language that showcases your personality and aligns with our brand voice.
Showcase Your Experience: Highlight your relevant experience in DTC marketing and performance creative. Share specific examples of how you've developed ad concepts that scaled, especially in the beauty or wellness sectors. We want to see your track record!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Source
✨Know Your Audience
Before the interview, dive deep into understanding the beauty brand's target customers. Familiarise yourself with their pain points and preferences. This will help you articulate how your creative strategies can resonate with them and drive conversions.
✨Showcase Your Data Skills
Be prepared to discuss how you've used performance data in past roles. Bring examples of how you've analysed metrics like CTR and CVR to inform your creative decisions. This will demonstrate your ability to blend creativity with a data-driven approach.
✨Prepare Creative Concepts
Think of a few ad concepts or landing page ideas that could work for the brand. Present these during the interview to showcase your proactive thinking and understanding of the role. Make sure they align with the brand’s voice and customer insights.
✨Collaborative Mindset
Highlight your experience working with cross-functional teams, such as media buyers and designers. Share specific examples of how collaboration has led to successful campaigns. This will show that you’re ready to thrive in a fast-paced, team-oriented environment.