At a Glance
- Tasks: Lead PPC and Paid Social strategies for a luxury ecommerce brand.
- Company: Join a fast-growing luxury ecommerce brand with a creative culture.
- Benefits: Flexible remote work, competitive salary, and high visibility in the business.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape digital marketing strategies and drive real growth in a premium brand.
- Qualifications: Strong experience in paid social and PPC campaigns, with analytical skills.
The predicted salary is between 50000 - 65000 € per year.
A luxury ecommerce brand are looking for a Digital Marketing Lead to be responsible for their PPC and Paid Social strategy, planning and performance. This company are growing so there are lots of opportunities for the role to grow. They have a collaborative culture based on creativity, ownership and innovation.
The Role
This company are looking for a Digital Marketing Lead to head up digital performance across paid Social and PPC, with roughly a 50/50 split across both channels. You’ll manage campaigns across Meta, TikTok, Pinterest, Google Ads, and Bing, balancing performance marketing with premium brand storytelling to drive growth, customer acquisition, and ROI.
Key Responsibilities:
- Lead paid media strategy across paid social and paid search channels
- Manage and optimise campaigns across Meta, TikTok, Pinterest, Google Ads, and Bing
- Drive customer acquisition, ROAS, and ecommerce growth through full-funnel campaigns
- Oversee audience targeting, creative testing, bidding strategies, and campaign performance
- Collaborate with creative, ecommerce, and brand teams to align messaging and campaign activity
- Monitor budgets, analyse performance data, and deliver actionable insights
- Support seasonal campaigns, launches, and key trading periods
- Manage agency relationships and platform partners
Skills & Experience
- Strong experience across both paid social and PPC/search campaigns
- Hands-on knowledge of Meta Ads, TikTok Ads, Pinterest, Google Ads, and Microsoft Ads
- Proven success driving ecommerce or retail growth through paid media
- Commercially minded with a strong analytical approach
- Experience managing multi-channel campaigns and budgets
- Strong communication and stakeholder management skills
Why Join Us?
- Opportunity to shape paid media strategy within a growing luxury brand
- High ownership and visibility across the business
- Flexible remote working environment
- Competitive salary based on experience
Apply now to join a fast-growing ecommerce brand and help scale its digital growth strategy!
Digital Marketing Lead - PPC & Paid Social in Coventry employer: Source
Join a fast-growing luxury ecommerce brand as a Digital Marketing Lead, where you'll have the opportunity to shape and drive innovative PPC and Paid Social strategies. With a collaborative culture that values creativity and ownership, you'll enjoy flexible remote working, competitive salaries, and ample opportunities for professional growth within a dynamic team focused on premium brand storytelling and performance marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead - PPC & Paid Social in Coventry
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at luxury ecommerce brands. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your PPC and paid social campaigns. This is your chance to demonstrate how you've driven growth and ROI in previous roles.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing. Be ready to discuss how you would approach campaigns across Meta, TikTok, and Google Ads, and don’t forget to highlight your analytical skills!
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to reflect your passion for luxury ecommerce and your expertise in PPC and paid social.
We think you need these skills to ace Digital Marketing Lead - PPC & Paid Social in Coventry
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your hands-on knowledge of PPC and paid social campaigns, especially with platforms like Meta and Google Ads. We want to see how you can drive ecommerce growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your previous experiences align with our collaborative culture. Don’t forget to mention specific achievements in managing campaigns that drove customer acquisition.
Showcase Your Analytical Skills:Since this role requires a strong analytical approach, make sure to include examples of how you've used data to optimise campaigns in the past. We love seeing how you’ve turned insights into actionable strategies that improved performance!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Source
✨Know Your Channels Inside Out
Make sure you’re well-versed in the specifics of PPC and paid social platforms like Meta, TikTok, and Google Ads. Brush up on recent trends and case studies that showcase successful campaigns, as this will demonstrate your expertise and passion for the role.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past campaigns. Be ready to share examples of how you’ve optimised budgets and improved ROAS. This will highlight your commercially minded approach and analytical prowess, which are crucial for the role.
✨Emphasise Collaboration
Since the company values a collaborative culture, think of examples where you’ve worked with creative and brand teams to align messaging. Highlighting your ability to work cross-functionally will show that you fit into their team-oriented environment.
✨Prepare Questions That Matter
Have insightful questions ready about their current PPC and paid social strategies, or how they measure success. This not only shows your interest in the role but also your strategic thinking and eagerness to contribute to their growth.
