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- Tasks: Lead and execute innovative B2B marketing strategies to drive revenue growth.
- Company: Dynamic financial services firm based in London with a global presence.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Join a high-performing team and enjoy excellent career growth opportunities.
- Why this job: Make a real impact on brand awareness and engage with senior stakeholders.
- Qualifications: 10+ years in B2B marketing, ideally in financial services or investment banking.
The predicted salary is between 100000 - 115000 £ per year.
We're looking for a Head of Marketing based in London. You'll own and execute the B2B brand marketing strategy that fuels revenue growth across the business. You’ll work closely with senior stakeholders and drive purpose-driven marketing.
Responsibilities:
- Supporting high performing verticals and assisting with the global marketing strategy.
- Implementing marketing programmes on behalf of sales and providing guidance to representatives on executing programme elements independently.
- Co-ordinating with marketing team members to project manage and deliver high quality marketing initiatives, with effective ROI reporting.
- Partnering with senior stakeholders to ensure consistency and a global brand presence.
- Assisting with the design of marketing strategy that unites brand, performance, SEO, AI-driven optimisation, and offline campaigns – driving brand awareness.
- Leading and coaching a small high-performing team.
- Delivering a strategic events programme - including flagship events, webinars, sector activations, and speaker opportunities - to expand reach and deepen engagement.
- Overseeing the global and regional marketing execution of online and offline initiatives.
- Establishing standardised campaign frameworks and processes to enable repeatable, high-impact campaign delivery at scale.
- Identifying internal and external resources for strategic account marketing execution.
- Tracking ROI and implementing improvements.
Requirements:
- 10+ years B2B financial services experience ideally in a traditional marketing environment.
- Ideally a background in investment banking and/or private equity.
- Demonstrated success influencing at C-suite or executive leadership level, driving strategic alignment and contributing to enterprise decision-making.
- Proven track record of building and executing marketing strategies that directly support commercial growth, brand elevation, and market expansion.
- Strong presentation skills.
- Ability to work independently and collaboratively with global teams.
- Familiarity with branding fundamentals and proficiency in digital and traditional marketing channels.
- Strong communication, collaboration, and problem-solving skills.
3 days a week in the office. £100-115,000 base salary.
Head of Marketing in City of London employer: Source
Contact Detail:
Source Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with potential employers on LinkedIn. The more people you know, the better your chances of landing that Head of Marketing role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies that highlight your successful marketing strategies and campaigns. This will give you an edge when discussing your experience with senior stakeholders.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing initiatives and thinking about how you can contribute. Tailor your responses to demonstrate how your background in B2B financial services aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals who can drive purpose-driven marketing. Your next big opportunity could be just a click away!
We think you need these skills to ace Head of Marketing in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your B2B experience, especially in financial services, and showcase any successful marketing strategies you've executed that align with our goals.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've influenced C-suite decisions and driven brand awareness in previous positions.
Showcase Your Leadership Skills: Since you'll be leading a small team, it's important to demonstrate your leadership style. Include examples of how you've coached teams to success and managed high-impact marketing initiatives.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. This way, we can easily track your application and get back to you quicker!
How to prepare for a job interview at Source
✨Know Your Marketing Strategy Inside Out
Make sure you’re well-versed in the B2B brand marketing strategies that have driven revenue growth in your previous roles. Be ready to discuss specific examples of how you've implemented successful marketing programmes and the impact they had on sales.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be leading a team. Prepare to share your experiences in coaching and developing high-performing teams. Highlight any instances where you’ve influenced C-suite executives or contributed to strategic decision-making.
✨Demonstrate ROI Tracking Expertise
Be prepared to talk about how you track ROI for marketing initiatives. Bring examples of campaigns you've executed, the metrics you used to measure success, and how you implemented improvements based on those insights.
✨Engage with Stakeholders
Since you'll be working closely with senior stakeholders, practice articulating how you ensure consistency in brand messaging across global markets. Discuss your approach to collaborating with different teams and how you manage expectations while driving purpose-driven marketing.