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- Tasks: Help promote and develop engaging marketing strategies for heritage sites in Lincolnshire.
- Company: Join SoundLincs, a dynamic organisation dedicated to connecting youth with local heritage.
- Benefits: Flexible freelance role with opportunities for creative expression and impactful work.
- Why this job: Make history relevant for young people while collaborating with passionate heritage professionals.
- Qualifications: Experience in marketing for heritage venues and a knack for engaging diverse audiences.
- Other info: Contract runs from August 2025 to April 2026, with potential for extension.
The predicted salary is between 36000 - 60000 £ per year.
The successful candidate will aid in the promotion and development of the Future of the Past project, dedicated to connecting young people with heritage sites across Lincolnshire to secure their future.
Job Description
Lincolnshire’s heritage is rich and diverse, with a variety of heritage sites that offer valuable opportunities to explore and share stories from the past. Many of these sites already have established educational programs that cater to young people, particularly those visiting as part of their formal education. However, some venues recognise the need for improvement in attracting and engaging young people.
These heritage sites face a growing challenge: to remain relevant, they must adapt to the interests and needs of young people and families. If these venues fail to evolve, the sustainability of the heritage they protect could be at risk.
The three-year Future of the Past project aims to address this challenge by involving groups of young people, aged 11-25, in six heritage sites across the County. These young people are working alongside site staff, with support from arts and heritage specialists, to reinterpret Lincolnshire’s history through a youth perspective. The goal is to make the sites more engaging and relevant, not only for young people but also for families and other visitors.
The successful consultant or company will join the project at an exciting stage – at the beginning of its second year. SoundLincs is seeking an experienced marketing consultant or agency to collaborate with the six heritage venues involved in the project. The primary focus will be to develop and enhance the marketing strategies for these venues, making them more appealing and accessible to young people, families, and the wider public.
Job Requirements
The consultant or company must have:
- Proven track record of engaging and working with heritage venues, cultural institutions, or similar sectors.
- Experience in developing marketing strategies for similar projects or heritage sites.
- Strong understanding of the challenges and opportunities faced by heritage sites in marketing to younger, diverse audiences.
- Creative and innovative approach to marketing with the ability to deliver engaging, modern, and impactful campaigns.
- Proficiency in digital marketing, including social media management and content creation.
- Excellent writing skills for clear, concise, and compelling copy.
- Strong presentation skills for delivering training and marketing recommendations to a variety of stakeholders.
- Demonstrated commitment to accessibility and diversity in all aspects of marketing.
- Ability to ensure that marketing strategies and materials are inclusive and engage a broad audience, including young people and families
- Appropriate Insurance
Job Responsibilities
- Initial Engagement and Consultation
- Training and Presentation
- Support in Marketing Implementation
- Final Report Submission
How to Apply
The applicant should submit a quote to a maximum £7,500. The payment schedule will be agreed upon with the successful consultant. The initial contract will run from August 2025 to April 2026 with continuation subject to review for year 3.
Closing Date: 10am Tuesday 15 th July 2025
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Freelance Marketing Consultant employer: SoundLincs
Contact Detail:
SoundLincs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Marketing Consultant
✨Tip Number 1
Familiarise yourself with the specific heritage sites involved in the Future of the Past project. Understanding their unique stories and challenges will help you tailor your approach and demonstrate your genuine interest in their success during discussions.
✨Tip Number 2
Network with professionals in the heritage and cultural sectors. Attend local events or online webinars to connect with individuals who have experience in marketing for similar projects. This can provide valuable insights and potentially lead to recommendations.
✨Tip Number 3
Showcase your previous work that aligns with the goals of the Future of the Past project. Prepare case studies or examples of successful campaigns you've executed for heritage venues, highlighting your ability to engage younger audiences effectively.
✨Tip Number 4
Stay updated on current trends in digital marketing, especially those that resonate with younger demographics. Being able to discuss innovative strategies and tools during your interactions will position you as a forward-thinking candidate.
We think you need these skills to ace Freelance Marketing Consultant
Some tips for your application 🫡
Understand the Project: Familiarise yourself with the Future of the Past project and its goals. Highlight your understanding of how marketing can enhance engagement with heritage sites, particularly for young audiences.
Tailor Your Proposal: Craft a proposal that specifically addresses the needs outlined in the job description. Emphasise your experience with heritage venues and your innovative marketing strategies that resonate with younger demographics.
Showcase Relevant Experience: Include examples of past projects where you successfully engaged young people or families through marketing. Use metrics to demonstrate the impact of your previous campaigns.
Be Clear and Concise: Ensure your application is well-structured and free of jargon. Use clear language to convey your ideas and make your proposal easy to read, focusing on how you will meet the project's objectives.
How to prepare for a job interview at SoundLincs
✨Showcase Your Experience with Heritage Sites
Make sure to highlight your previous work with heritage venues or cultural institutions. Discuss specific projects where you successfully engaged younger audiences, as this will demonstrate your understanding of the unique challenges these sites face.
✨Demonstrate Your Creative Marketing Strategies
Prepare to share innovative marketing ideas tailored for the Future of the Past project. Think about how you can make heritage sites more appealing to young people and families, and be ready to present these concepts clearly during the interview.
✨Emphasise Digital Proficiency
Since digital marketing is crucial for this role, be prepared to discuss your experience with social media management and content creation. Bring examples of successful campaigns you've run that engaged diverse audiences, particularly younger demographics.
✨Prepare for Stakeholder Engagement
As you'll need to present recommendations to various stakeholders, practice your presentation skills. Be ready to explain how you would train site staff and engage them in the marketing process, ensuring everyone is on board with your strategies.