Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Build strong customer relationships and drive sales in a dynamic field-based role.
- Company: Join Soudal, Europe's largest independent producer of adhesives and sealants.
- Benefits: Enjoy 25 days annual leave, a company vehicle, and private medical cover.
- Other info: Full training provided, with excellent career growth opportunities.
- Why this job: Make a real impact in a fast-growing, innovative company with global reach.
- Qualifications: Sales experience, strong communication skills, and IT literacy required.
The predicted salary is between 40000 - 50000 £ per year.
Soudal is Europe's largest independent producer of mastics, adhesives and PU foams for both the professional and private user. With more than 4800 employees, a turnover of 1.51 billion euros and 33 production sites on 5 continents, this 100% Belgian family business has grown into a global player and expert in chemical building specialties.
Soudal, a global leading manufacturer in sealants, foams, and adhesives, is seeking a driven and approachable Area Sales Manager to join our team in Anglia. In this field-based role, you’ll take ownership of building strong customer relationships, driving sales, and growing brand presence across key trade and retail accounts.
Your focus will be on growing sales, demonstrating products, training branch staff, and ensuring Soudal products are merchandised to the highest standard—all to deliver the best possible experience for our customers.
What You’ll Do- Deliver engaging in-store product demonstrations to increase sales and expand product listings.
- Provide training and support to distributor branch staff.
- Maintain merchandising standards to ensure excellent product visibility and rotation.
- Manage and grow sales with a defined customer base with a 60/40 split of account management and acquisition of new distribution points.
- Achieve agreed sales targets and objectives for your territory.
- A sales-focused professional with the ability to build strong customer relationships.
- Previous experience in field sales, merchandising, or product demonstrations.
- IT literate with good working knowledge of Microsoft suite (Excel, Word, PowerPoint).
- Strong communicator with excellent verbal and written reporting skills.
- Self-motivated, organised, and capable of working independently.
- A results-driven mindset with strong attention to detail.
- Willing to be flexible with working hours when required.
At Soudal, you’ll be part of a fast-growing, innovative company where your work directly contributes to the success of a global brand. We’ll provide full training, a company vehicle, and the tools you need to succeed in the role. Full UK driving license required.
Offer25 days annual leave plus bank holidays, increasing to 28 days with long service. Company Pension with 10% Employer Contribution. Fully electric company vehicle and expensed home charger. Monthly contribution to private mileage. Life assurance. Private medical cover, including dental and optical.
Area Sales Manager employer: Soudal UK
Contact Detail:
Soudal UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager
✨Tip Number 1
Get to know the company inside out! Research Soudal's products, values, and recent innovations. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral—definitely a foot in the door!
✨Tip Number 3
Prepare for those interviews by practising common sales scenarios. Think about how you'd handle objections or demonstrate products. The more prepared you are, the more confident you'll feel when it’s time to shine!
✨Tip Number 4
Don’t forget to follow up after your interviews! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Area Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your sales experience, especially in field sales and product demonstrations, as this is what we’re really looking for!
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re the perfect fit for Soudal. Share specific examples of how you've built strong customer relationships and achieved sales targets in the past.
Show Off Your IT Skills: Since we value IT literacy, don’t forget to mention your proficiency with Microsoft Office tools like Excel, Word, and PowerPoint. Give us a glimpse of how you’ve used these in your previous roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on board with Soudal!
How to prepare for a job interview at Soudal UK
✨Know Your Products Inside Out
Before the interview, make sure you’re familiar with Soudal’s range of products, especially their sealants, foams, and adhesives. Being able to discuss specific products and their applications will show your genuine interest and help you stand out.
✨Demonstrate Your Sales Skills
Prepare to share examples of how you've successfully built customer relationships and driven sales in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your responses and highlight your achievements.
✨Showcase Your Training Experience
Since the role involves training branch staff, be ready to discuss any past experiences where you’ve trained or supported others. Highlight your communication skills and how you adapt your approach to different audiences.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving abilities and how you would handle specific sales scenarios. Think about challenges you’ve faced in the past and how you overcame them, particularly in a field sales context.