At a Glance
- Tasks: Develop and optimise B2B audience strategies using data-driven insights.
- Company: Join a dynamic team focused on innovative marketing solutions.
- Benefits: Flexible hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on measurable business outcomes.
- Why this job: Make a real impact by turning data into actionable marketing strategies.
- Qualifications: Experience in data strategy and audience planning, preferably in B2B.
The predicted salary is between 35000 - 45000 £ per year.
This role sits within a data and marketing operations function focused on building and optimising B2B audience strategies. The position plays a key role in developing data-driven segmentation, targeting, and measurement approaches that improve marketing effectiveness and support commercial growth.
The role acts as a bridge between advanced analytics, marketing operations, and commercial teams, translating complex data outputs into clear, actionable audience strategies. It also works closely with external data and marketing partners to enhance audience quality, enrichment, and activation capabilities.
This is a highly collaborative role with a strong focus on turning data into practical marketing outcomes, improving targeting precision, and driving smarter decision-making across B2B campaigns.
Key Responsibilities- Develop and own the B2B audience segmentation and targeting strategy
- Translate advanced analytics outputs into actionable marketing and audience insights
- Build, analyse, and maintain audience segmentation models to support commercial growth
- Partner with marketing operations to ensure accurate campaign activation and measurement
- Collaborate with commercial and marketing teams to align audience strategy with business objectives
- Work with external data providers and marketing partners to improve data quality and integration
- Ensure data governance, compliance, and ethical use of customer and prospect data
- Identify opportunities to improve targeting and identify high-value B2B audiences
- Support optimisation of campaign performance through data-driven insights
- Experience in data strategy, audience planning, marketing analytics, or insights (B2B preferred)
- Strong experience in segmentation, modelling, and audience development
- Ability to translate complex data into clear business and marketing recommendations
- Experience working with cross-functional stakeholders and external data partners
- Strong understanding of marketing and customer data ecosystems (CRM, CDP, DMP, cloud platforms)
- Comfortable working in data-led environments with commercial objectives
- SQL and Python experience for data analysis and automation
- Experience with data pipelines, reporting tools, or marketing analytics platforms
- Exposure to GCP or similar cloud data environments
- Experience working with marketing operations teams or campaign activation processes
This is a hybrid role requiring regular onsite collaboration to support cross-functional planning, data alignment, and stakeholder engagement. The environment is fast-paced and data-driven, with a strong focus on turning insights into measurable business impact.
Marketing Data Analyst (B2B Audience & Segmentation) in London employer: SoTalent
As a Marketing Data Analyst at our company, you will thrive in a dynamic and collaborative environment that prioritises data-driven decision-making and innovative audience strategies. We offer robust professional development opportunities, a supportive work culture that values teamwork, and the chance to make a tangible impact on B2B marketing effectiveness. Located in a vibrant area, our office fosters creativity and engagement, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Data Analyst (B2B Audience & Segmentation) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your data analysis projects. This gives potential employers a taste of what you can do and how you can contribute to their B2B audience strategies.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of marketing analytics and audience segmentation. We recommend practising common interview questions and having examples ready to demonstrate your experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Data Analyst (B2B Audience & Segmentation) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Data Analyst. Highlight your experience in B2B audience strategy, segmentation, and any relevant data analytics skills. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about data-driven marketing and how you can contribute to our team. Be sure to mention specific examples of your past work that relate to the job description.
Showcase Your Data Skills:Since this role is all about data, don’t forget to highlight your experience with SQL, Python, or any other relevant tools. We love seeing how you've used data to drive marketing decisions and improve campaign performance!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at SoTalent
✨Know Your Data Inside Out
Make sure you’re well-versed in the data strategies and audience segmentation techniques relevant to B2B marketing. Brush up on your experience with SQL and Python, as these skills will likely come up during the interview. Be ready to discuss how you've used data to drive marketing decisions in the past.
✨Showcase Your Collaboration Skills
This role is all about teamwork, so be prepared to share examples of how you've successfully collaborated with cross-functional teams. Highlight any experiences where you’ve worked with marketing operations or external data partners to achieve common goals. This will demonstrate your ability to bridge gaps between analytics and marketing.
✨Translate Data into Actionable Insights
Practice explaining complex data outputs in simple terms. Interviewers will want to see how you can turn data into clear, actionable marketing strategies. Prepare a few examples where your insights led to improved targeting or campaign performance, showcasing your analytical thinking.
✨Understand the Bigger Picture
Familiarise yourself with the company’s business objectives and how the marketing data analyst role fits into that. Be ready to discuss how your work can support commercial growth and improve marketing effectiveness. Showing that you understand the strategic importance of the role will set you apart from other candidates.
