eCommerce Insights and Performance Excellence Lead

p eCommerce Insights Performance Excellence Lead /p p strong Location: /strong Reading, Berkshire, UK /p p strong Work arrangement: /strong Hybrid /p p Role Overview /p p An established consumer health organisation is seeking an strong eCommerce Insights Performance Excellence Lead /strong to own eCommerce performance intelligence across Northern Europe. /p p This role will translate commercial, financial and digital performance data into actionable recommendations that support growth, improve ROI and strengthen data-driven decision-making across customer and functional teams. /p p The position will work across both pure-play and omnichannel retailers, with involvement in regional reporting and wider commercial initiatives. /p p Key Responsibilities /p p Performance KPI Management /p ul li Own the Northern Europe eCommerce performance framework, covering financial, executional and digital shelf KPIs. /li li Monitor performance against eCommerce objectives, identifying risks, opportunities and corrective actions. /li li Establish regular performance review processes and ensure insights are converted into clear actions. /li li Analyse omnichannel customer P L to support investment and resource prioritisation. /li li Track performance across customers and channels, ensuring consistent and transparent reporting. /li /ul p Commercial Category Insights /p ul li Analyse eCommerce campaigns and activations, including ROI and retail media performance, to inform future investment decisions. /li li Provide commercial insights to support business planning and in-year performance adjustments. /li li Partner with internal teams and external agencies to deliver insights for joint business plans, customer negotiations and strategic initiatives. /li li Analyse portfolio optimisation opportunities, including new products, bundles and promotional initiatives. /li li Identify category growth opportunities through improvements to customer journeys, search, taxonomy and digital execution. /li li Share relevant insights across regional teams and contribute to commercial excellence initiatives. /li /ul p Digital Shelf Performance /p ul li Own analysis and reporting of digital shelf performance using relevant market and analytics tools. /li li Develop data-led prioritisation frameworks for digital shelf improvements. /li li Establish performance direction for digital shelf strategies across priority brands and products. /li li Lead onsite performance audits covering areas such as search, taxonomy, content and enhanced product content. /li li Manage data quality, benchmarking and performance measurement across digital shelf suppliers. /li li Support the implementation and integration of new digital shelf data providers. /li /ul p Data, Reporting Capability Building /p ul li Develop and maintain a reliable single source of truth for eCommerce performance. /li li Support automated reporting across EPOS, net sales and other key performance measures. /li li Build dashboards, tools and visualisations that turn complex data into clear commercial insights. /li li Enable stakeholders to self-serve standard reporting through training, guidance and effective dashboard governance. /li li Promote a data-driven, test-and-learn approach to commercial decision-making. /li /ul p Market Cross-Functional Insights /p ul li Monitor market share trends and identify the underlying drivers of growth or decline. /li li Identify priority growth opportunities and support the development of commercial strategies. /li li Develop clear, compelling data narratives for senior commercial, media and brand stakeholders. /li li Work closely with category, consumer and business intelligence teams to strengthen cross-functional decision-making. /li li Support regional initiatives that improve commercial performance and analytical capability. /li /ul p Required Experience Qualifications /p ul li Masters degree in Marketing, Finance, Information Technology or another relevant analytical/business discipline preferred. /li li 5+ years of experience in eCommerce, digital analytics, commercial insights, performance excellence or a related field. /li li Demonstrated ability to translate complex data into clear, actionable commercial recommendations for senior stakeholders. /li li Strong analytical and strategic thinking skills, with a practical, results-oriented approach. /li li Experience working effectively in fast-paced and evolving environments. /li li Strong stakeholder management and influencing skills, including the ability to work effectively without direct authority. /li li Advanced Microsoft Office skills, particularly Excel and PowerPoint. /li li Experience developing dashboards and visualisations using BI tools such as Tableau, Power BI or similar. /li li Familiarity with major consumer, retail or market data providers such as Nielsen, NIQ, IRI or Dunnhumby. /li li Strong project management, organisation and prioritisation skills. /li li Good understanding of eCommerce, digital media and emerging technology trends. /li li Fluent English. /li /ul p What the Role Offers /p ul li Hybrid working arrangement based in Reading, Berkshire. /li li Opportunity to work across Northern European markets and major eCommerce channels. /li li Exposure to senior commercial, category, media and brand stakeholders. /li li Opportunity to influence eCommerce strategy, performance and investment decisions. /li li A role focused on analytics, commercial strategy, digital shelf performance and continuous improvement. /li /ul p br /p