Recruitment Advisor - Student (Lead Qualification) in Birmingham

The Student Recruitment Advisor – Lead Qualification serves as the first point of contact for prospective students enquiring from the UK and EU regions. The primary responsibility of this role is to assess and qualify inbound leads against institutional entry criteria and guide eligible prospects through the early stages of the admissions journey.

This role requires strong communication, consultative sales, and customer service skills to ensure prospective students receive accurate guidance and a professional, positive experience throughout the recruitment process.

• Qualify leads generated through digital marketing, outreach, and remarketing channels in line with institutional entry criteria for the UK and Europe regions.
• Engage and nurture prospective students via phone, email, WhatsApp, and virtual platforms, providing accurate information about programmes and study options.
• Maintain detailed and accurate records of all interactions in the CRM system, including contact details, enquiries, and outcomes.
• Understand prospects’ academic backgrounds and career goals to recommend the most suitable programmes across the education portfolio.
• Manage the lead pipeline effectively to maximise conversion opportunities, including cross-selling where appropriate.
• Collaborate closely with Admissions and Marketing teams to ensure consistent messaging and a smooth handover of qualified leads.
• Provide feedback on lead quality and marketing campaign performance to support continuous improvement in conversion rates.
• Participate in training and development sessions to strengthen programme knowledge and sales effectiveness.
• Present programme features and benefits clearly, including academic quality, industry relevance, and experiential learning opportunities.
• Maintain ongoing communication with prospects to keep them engaged throughout the admissions process.
• Support special projects and initiatives related to student recruitment and enrolment management as required.

• Sales Acumen: Ability to identify prospective students’ needs and recommend suitable programmes using consultative selling techniques.
• Communication Skills: Confident communicator across multiple channels including phone, email, virtual platforms, and written correspondence.
• Customer Service Orientation: Proven ability to deliver a high-quality, student-focused experience.
• Active Listening: Ability to understand individual needs and respond with tailored guidance and solutions.
• Attention to Detail: Accurate assessment of lead eligibility against programme and visa requirements.
• Time Management: Strong organisational skills with the ability to prioritise tasks and manage follow-ups effectively.
• Goal Orientation: Motivated to meet or exceed recruitment targets while maintaining a student-first approach.
• Resilience: Comfortable handling objections and rejection while maintaining momentum and motivation.
• Programme Knowledge: Ability to maintain up-to-date knowledge of programme offerings, admissions requirements, and career outcomes.
• Collaboration: Strong team player who works effectively with marketing, admissions, and operational teams.
• Technical Skills: Experience using CRM systems (e.g. Zoho CRM) and standard Microsoft Office tools.

• Lead qualification accuracy and conversion rates
• Response and follow-up turnaround times
• CRM data quality and process adherence
• Pipeline management effectiveness
• Continuous improvement of recruitment and cross-brand processes
• Achievement of monthly and quarterly enrolment targets

The Student Recruitment Advisor is expected to demonstrate a commitment to organisational values, policies, and equal opportunities principles, social, economic, and environmental responsibility, including minimising environmental impact, and health and safety standards to ensure a safe and secure environment for staff, students, and visitors. This job description is not exhaustive and responsibilities may evolve in line with organisational needs.