Senior Product Marketing Manager

SoSafe has the ambition to become the leading human risk management provider in Europe. Our award-winning awareness platform triggers behavioural change by providing effective and engaging training and simulations on cybersecurity and data protection. Cybercrime is predicted to cost the world $10.5 trillion annually by 2025 - we invite you to be part of the solution!

As a Senior Product Marketing Manager, you will play a critical role at the intersection of product, go-to-market, and strategy. You will deeply know our platform, customers, and competitive landscape, and translate that awareness into clear positioning, strong product-led messaging, and effective GTM execution.

Here’s how you’ll make a difference:

• Product & Market Expertise
  • Develop deep expertise in SoSafe’s platform, product capabilities, and underlying concepts.
  • Partner closely with Product Management and Engineering to identify functionality, roadmap, and priorities.
  • Translate intricate product capabilities into clear, differentiated value propositions for technical and non-technical audiences.
• Go-to-Market & Launch Excellence
  • Own and drive end-to-end GTM strategies for products and major initiatives.
  • Spearhead product launches - from positioning and messaging to enablement and rollout.
  • Define clear approaches to winning versus key competitors, grounded in market and customer insight.
• Product-Led Marketing & Campaigns
  • Drive the product narrative across marketing channels in collaboration with the brand and content team, ensuring consistency between product reality and market messaging.
  • Partner with Marketing, Content, and Growth teams to shape product-led campaigns, launches, and thematic initiatives.
  • Ensure product messaging is accurately and compellingly reflected across website, campaigns, sales assets, and customer-facing content.
  • Act as the single point of accountability for “the product story” in market-facing initiatives.
• Sales & Enablement Partnership
  • Create and maintain high-quality sales and product collateral (decks, one-pagers, battlecards, demo narratives).
  • Partner with Sales and Enablement to ensure field teams are aligned, and well-equipped.
  • Assist a healthy enablement cadence with up-to-date messaging, assets, and launch materials.
• Customer & Competitive Intelligence
  • Partner with Sales and Customer Success to gather customer feedback and insights.
  • Assess market trends, customer needs, and competitive positioning to inform product and GTM strategy.
  • Maintain a strong awareness of rival products, pricing, and positioning.

What makes you a great fit:

• 6+ years of experience in Product Marketing at a B2B SaaS company, ideally working in the analytics field with platform, dashboard or insights product lines.
• Strong product and technical acumen, with the knowledge of how to work closely with Product and Engineering.
• Proven experience driving go-to-market strategies and launches.
• Qualified presenter, secure in communicating insights and recommendations to stakeholders.
• Strong knowledge of how to distill intricate information into clear, structured written communication.
• Demonstrated experience to influence cross-functionally across Product, Engineering, Sales, Customer Success, and Marketing.
• Strong customer-centric mindset across messaging, campaigns, and programs.

Nice-to-haves:

• Experience in security, privacy, compliance, or data governance software.
• Experience contributing to competitive insight or Compete initiatives.

What we offer:

• Work/Life balance: Flexible hours, 33 vacation days.
• Wellbeing and financial support: Access to Open Up, corporate discounts.
• Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups.
• And the list goes on: Tech equipment, referral bonuses, dog-friendly HQ.

Perks and benefits listed above are for full-time employees and may vary slightly by office location. These are just a sample — you’ll learn more during the interview process.

About Us: At SoSafe, we’re on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioural science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organisations turn their employees into their strongest line of defence. Backed by leading VCs like Highland Europe and Global Founders Capital, we’re rapidly expanding across the globe. We’re looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us. If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you!