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- Tasks: Lead product marketing strategies and drive impactful go-to-market initiatives.
- Company: Join SoSafe, a fast-growing leader in human risk management and cybersecurity.
- Benefits: Enjoy flexible hours, 33 vacation days, and a supportive work environment.
- Why this job: Make a real difference in cybersecurity while growing your career in a dynamic team.
- Qualifications: 6+ years in B2B SaaS product marketing with strong technical skills.
- Other info: Be part of a mission-driven company that values innovation and collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
SoSafe has the ambition to become the leading human risk management provider in Europe. Our award-winning awareness platform triggers behavioural change by providing effective and engaging training and simulations on cybersecurity and data protection. Cybercrime is predicted to cost the world $10.5 trillion annually by 2025 - we invite you to be part of the solution!
As a Senior Product Marketing Manager, you will play a critical role at the intersection of product, go-to-market, and strategy. You will deeply know our platform, customers, and competitive landscape, and translate that awareness into clear positioning, strong product-led messaging, and effective GTM execution.
Here’s how you’ll make a difference:
- Product & Market Expertise
- Develop deep expertise in SoSafe’s platform, product capabilities, and underlying concepts.
- Partner closely with Product Management and Engineering to identify functionality, roadmap, and priorities.
- Translate intricate product capabilities into clear, differentiated value propositions for technical and non-technical audiences.
- Go-to-Market & Launch Excellence
- Own and drive end-to-end GTM strategies for products and major initiatives.
- Spearhead product launches - from positioning and messaging to enablement and rollout.
- Define clear approaches to winning versus key competitors, grounded in market and customer insight.
- Product-Led Marketing & Campaigns
- Drive the product narrative across marketing channels in collaboration with the brand and content team, ensuring consistency between product reality and market messaging.
- Partner with Marketing, Content, and Growth teams to shape product-led campaigns, launches, and thematic initiatives.
- Ensure product messaging is accurately and compellingly reflected across website, campaigns, sales assets, and customer-facing content.
- Act as the single point of accountability for “the product story” in market-facing initiatives.
- Sales & Enablement Partnership
- Create and maintain high-quality sales and product collateral (decks, one-pagers, battlecards, demo narratives).
- Partner with Sales and Enablement to ensure field teams are aligned, and well-equipped.
- Assist a healthy enablement cadence with up-to-date messaging, assets, and launch materials.
- Customer & Competitive Intelligence
- Partner with Sales and Customer Success to gather customer feedback and insights.
- Assess market trends, customer needs, and competitive positioning to inform product and GTM strategy.
- Maintain a strong awareness of rival products, pricing, and positioning.
What makes you a great fit:
- 6+ years of experience in Product Marketing at a B2B SaaS company, ideally working in the analytics field with platform, dashboard or insights product lines.
- Strong product and technical acumen, with the knowledge of how to work closely with Product and Engineering.
- Proven experience driving go-to-market strategies and launches.
- Qualified presenter, secure in communicating insights and recommendations to stakeholders.
- Strong knowledge of how to distill intricate information into clear, structured written communication.
- Demonstrated experience to influence cross-functionally across Product, Engineering, Sales, Customer Success, and Marketing.
- Strong customer-centric mindset across messaging, campaigns, and programs.
Nice-to-haves:
- Experience in security, privacy, compliance, or data governance software.
- Experience contributing to competitive insight or Compete initiatives.
What we offer:
- Work/Life balance: Flexible hours, 33 vacation days.
- Wellbeing and financial support: Access to Open Up, corporate discounts.
- Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups.
- And the list goes on: Tech equipment, referral bonuses, dog-friendly HQ.
Perks and benefits listed above are for full-time employees and may vary slightly by office location. These are just a sample — you’ll learn more during the interview process.
About Us:
At SoSafe, we’re on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioural science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organisations turn their employees into their strongest line of defence.
Backed by leading VCs like Highland Europe and Global Founders Capital, we’re rapidly expanding across the globe. We’re looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us.
If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you!
Senior Product Marketing Manager in London employer: SoSafe
Contact Detail:
SoSafe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager in London
✨Tip Number 1
Get to know SoSafe inside out! Familiarise yourself with our platform, product capabilities, and the competitive landscape. This knowledge will help you speak confidently about how you can contribute to our mission during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where SoSafe is present. Building relationships can give you insider insights and might just get your foot in the door.
✨Tip Number 3
Prepare for the interview by crafting your own product-led marketing strategies. Think about how you would position our products against competitors and be ready to share your ideas. This shows initiative and a deep understanding of the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the SoSafe team.
We think you need these skills to ace Senior Product Marketing Manager in London
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you really understand SoSafe’s platform and what we do. Dive into our product capabilities and think about how your experience aligns with our mission. This will help you craft a compelling narrative that resonates with us.
Tailor Your Message: Don’t just send a generic application! Tailor your CV and cover letter to highlight your relevant experience in product marketing, especially in B2B SaaS. Show us how your skills can help drive our go-to-market strategies and product launches.
Be Clear and Concise: We love clear communication, so make sure your written application reflects that. Use straightforward language to explain your achievements and how they relate to the role. Avoid jargon unless it’s necessary, and keep it engaging!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re genuinely interested in joining our team!
How to prepare for a job interview at SoSafe
✨Know Your Stuff
Before the interview, dive deep into SoSafe’s platform and its unique features. Understand how it stands out in the cybersecurity landscape and be ready to discuss specific product capabilities and their benefits for both technical and non-technical audiences.
✨Craft Your Product Story
Prepare to articulate a compelling product narrative that aligns with SoSafe’s mission. Think about how you would position the product against competitors and what messaging would resonate best with potential customers.
✨Showcase Your GTM Experience
Be ready to share examples of successful go-to-market strategies you've executed in the past. Highlight your role in product launches and how you collaborated with cross-functional teams to drive results.
✨Engage with Customer Insights
Demonstrate your customer-centric mindset by discussing how you’ve gathered and utilised customer feedback in previous roles. Be prepared to talk about how you would leverage insights to inform product strategy and marketing campaigns at SoSafe.
