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- Tasks: Lead marketing strategy, brand positioning, and athlete partnerships to drive user growth.
- Company: Join Outbehaving, a pioneering platform transforming financial wellbeing for athletes and society.
- Benefits: Equity incentives, global influence, and a chance to shape a future decacorn.
- Why this job: Be part of a mission to empower athletes and redefine financial management with innovative tech.
- Qualifications: Proven experience as CMO in high-growth sectors, with a knack for talent-led marketing.
- Other info: This is a part-time role with potential for significant wealth creation.
The predicted salary is between 60000 - 90000 £ per year.
UK: Creative Marketing Genius – Head of Marketing / CMO – Ultra-Ambitious Visionary Leader Wanted to Build a Future Hectacorn in Emerging Tech
UK: Creative Marketing Genius – Head of Marketing / CMO – Ultra-Ambitious Visionary Leader Wanted to Build a Future Hectacorn in Emerging Tech
4 days ago Be among the first 25 applicants
Direct message the job poster from SortMyCash
Transforming Athlete & Societal Financial Wellbeing
The venture that connects society to sensible money management, is going to be one of the most impactful and successful companies in history.
Company Vision
Money underpins everything in life: health, happiness, security, family, freedom and opportunity. Yet, society suffers from a deep disconnect – a mistrust of financial institutions has created a taboo, leading to apathy, inertia, and ultimately, financial vulnerability.
- 80% of athletes suffer severe financial distress.
- Up to 40% go bankrupt post-retirement
At Outbehaving (rebranded from SortMyCash), we are on a mission to transform this reality. We’re building a groundbreaking life, money, and career management platform – a trusted ally that empowers individuals, particularly professional athletes, to navigate their financial and personal journeys with confidence and clarity.
Our AI-powered, open-banking application will simplify and optimise life and money management, enabling athletes to focus on their careers without distraction. The platform extends into post-retirement planning , helping them transition smoothly into the next chapter. Parallel to this, our societal-facing AI system will offer accessible, intelligent financial guidance to the wider public.
Backed by an ultra-influential Co-Owner team of global icons with a collective reach of over 200 million followers, we will redefine what it means to be a trusted partner in financial and career wellbeing.
We are now seeking a world-class marketing genius to spearhead this transformative journey.
Role Overview
We are searching for a visionary, strategic, and hands-on marketing leader who thrives on building iconic brands and delivering global impact. This is a unique opportunity to shape the marketing direction of a company destined to disrupt industries, inspire societal change, and become a global powerhouse.
You’ll oversee every aspect of our marketing strategy, from brand positioning, athlete partnerships, and client acquisition to the global launch and ongoing expansion of our platform. You’ll collaborate closely with our tech, product, and talent teams to leverage the influence of our Co-Owners, turning their platforms into powerful vehicles for user growth and retention.
Initially fractional and equity-based , this role offers a rare chance to secure a substantial stake in a venture with the potential to become a global leader powerhouse.
Key Responsibilities
- Brand Leadership: Shape and define the SortMyCash brand as the trusted global ally for athletes, ensuring it embodies empowerment, reliability, and innovation.
- Launch Strategy: Lead the go-to-market strategy , driving user acquisition through powerful, influence-led campaigns in collaboration with our Co-Owner Champions.
- Athlete & Icon Activation: Strategically utilise the personal brands of elite athletes and entertainment icons to amplify reach, drive client acquisition, and establish credibility.
- Content & Community Building: Create and oversee high-impact content strategies that build trust, authority, and engagement with athletes, agents, and the public.
- Partnerships & PR: Develop and execute strategic partnerships, influencer collaborations, and media campaigns to maximise exposure and growth.
- Performance Marketing: Implement data-driven marketing initiatives to optimise conversion, retention, and lifetime value across multiple channels.
- Leadership & Collaboration: Work closely with the tech, product, and talent teams to align marketing with product development and overall business objectives.
We’re seeking an exceptional marketing leader with:
Proven CMO / Head of Marketing experience within a high-growth FinTech, consumer tech, or sports/entertainment brand.
Track record of building iconic brands, executing large-scale marketing campaigns, and driving rapid user acquisition.
Startup-mentality – comfortable operating in a fast-moving, dynamic environment, thinking creatively to solve challenges and maximise impact with resourceful, innovative strategies.
Experience in talent-led marketing, with experience collaborating with celebrities, athletes, or high-profile figures to amplify reach.
Exceptional strategic and creative capabilities, with a blend of big-picture vision and hands-on execution skills.
Data-driven mindset, using insights and analytics to optimise performance and inform decision-making.
Strong leadership and collaboration skills, with experience managing and growing world-class marketing teams.
What We Offer
Equity Incentives: This role offers a meaningful equity package between 0.5% and 1.5% as the primary incentive, with the potential for significant wealth creation. As we expand the opportunity evolves into a fully remunerated role.
Global Influence: Work alongside some of the most recognisable athletes and icons in the world, using their platforms to drive meaningful financial and career change.
Pivotal Impact: Shape the marketing direction of a company destined to become a global FinTech and services powerhouse – transforming the lives of athletes and society alike.
Career-Defining Opportunity: Join at the ground level of a venture with genuine decacorn potential and help build it into a globally trusted brand.
Are You Ready to Build Something Extraordinary?
If you are an elite-level marketing leader with world-class vision, creativity, and executional excellence , and you’re ready to seize a once-in-a-lifetime opportunity, we want to hear from you.
Join us and help redefine the future of athlete financial wellbeing – and beyond.
To apply, please send us your CV and be prepared to share a brief overview of your experience, vision, portfolio and any relevant case studies or campaign results that showcase your impact.
No agencies, please. UK based only.
Seniority level
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Seniority level
Executive
Employment type
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Employment type
Part-time
Job function
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Job function
Marketing and Sales
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UK: Creative Marketing Genius - Head of Marketing / CMO - Ultra-Ambitious Visionary Leader Want[...] employer: SortMyCash
Contact Detail:
SortMyCash Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK: Creative Marketing Genius - Head of Marketing / CMO - Ultra-Ambitious Visionary Leader Want[...]
✨Tip Number 1
Network with professionals in the FinTech and sports marketing sectors. Attend industry events, webinars, or local meetups to connect with like-minded individuals who can provide insights or even referrals for the role.
✨Tip Number 2
Showcase your understanding of the unique challenges faced by athletes regarding financial wellbeing. Prepare to discuss innovative marketing strategies that could address these issues during interviews or networking conversations.
✨Tip Number 3
Familiarise yourself with the latest trends in AI and open-banking applications. Being knowledgeable about how these technologies can enhance user experience will set you apart as a candidate who is forward-thinking and aligned with the company's vision.
✨Tip Number 4
Engage with the company's social media platforms and content. By actively participating in discussions or sharing relevant insights, you can demonstrate your passion for their mission and your understanding of their brand.
We think you need these skills to ace UK: Creative Marketing Genius - Head of Marketing / CMO - Ultra-Ambitious Visionary Leader Want[...]
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in high-growth FinTech or consumer tech. Emphasise your achievements in building brands and executing successful campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your vision for the role. Discuss how your strategic mindset and hands-on approach can contribute to SortMyCash's mission of transforming financial wellbeing for athletes.
Showcase Relevant Case Studies: Prepare a portfolio that includes case studies or campaign results that demonstrate your impact in previous roles. Highlight any work with celebrities or athletes to align with the company's focus on influencer-led marketing.
Express Your Passion: In your application, convey your enthusiasm for the mission of SortMyCash. Explain why you are passionate about financial wellbeing and how you envision making a difference in this space.
How to prepare for a job interview at SortMyCash
✨Showcase Your Visionary Thinking
As a candidate for a Head of Marketing role, it's crucial to demonstrate your ability to think big. Prepare to discuss your vision for the brand and how you would position it in the market. Use examples from your past experiences where you've successfully built or transformed a brand.
✨Highlight Data-Driven Success
This role requires a strong data-driven mindset. Be ready to share specific metrics and results from previous campaigns you've led. Discuss how you used analytics to inform your marketing strategies and optimise performance.
✨Emphasise Collaboration Skills
Collaboration with tech, product, and talent teams is key in this position. Prepare examples that showcase your ability to work cross-functionally and how you’ve successfully aligned marketing initiatives with broader business objectives.
✨Prepare for Influence-Led Campaign Discussions
Given the focus on athlete partnerships and influencer collaborations, be prepared to discuss your experience in talent-led marketing. Share specific campaigns where you leveraged high-profile figures to drive engagement and growth.