Design Management Team Lead in London

At Sorores, we create brands, destinations and experiences for some of the world's most ambitious luxury real estate and hospitality projects.

We're looking for an exceptional Design Lead to join our growing creative team, someone who is equally passionate about big ideas and flawless execution. This is a leadership role for a highly conceptual designer who can translate strategy into compelling visual experiences, inspire others to produce their best work, and own the creative direction of projects from concept through to delivery. This isn't a project management role; it's a creative leadership role.

You'll work alongside our Head of Marketing & Creative to define the visual vision for brands, campaigns and experiences, while leading a talented team of designers to bring that vision to life across every touchpoint. As Design Lead, you'll be the creative owner of your projects. You'll establish the creative direction, develop distinctive visual concepts, and ensure every piece of work reflects the highest creative standards. From luxury hospitality brands and residential developments to marketing campaigns, digital experiences and printed collateral, you'll oversee the creative process from the first idea to final production.

You'll remain hands-on where it matters most, developing concepts, refining key deliverables and art directing creative output while mentoring the wider design team and raising the quality of work across the studio. This role is ideal for someone who enjoys leading creatively without stepping away from design.

Creative Leadership

• Define the creative vision and visual direction for multiple projects.
• Translate brand strategy into distinctive creative concepts and visual systems.
• Develop creative territories, moodboards and visual narratives.
• Ensure consistency and excellence across every project touchpoint.
• Champion outstanding creative thinking throughout the studio.
• Lead the creative direction of photography, film, CGI and digital content.
• Collaborate closely with strategists and copywriters to create integrated brand experiences.
• Review and elevate creative work to ensure it meets the highest standards.

Understanding of Brand

• Extensive experience working with brands, not just designing assets, but developing and applying visual identity systems.
• You understand how brands are built, how design decisions reinforce positioning, and how to maintain consistency across every touchpoint while allowing brands to evolve.

Design & Production

• Stay actively involved in concept development and key design stages.
• Oversee creative production across print, digital, websites, presentations, campaigns, sales collateral and environmental graphics.
• Ensure creative quality is maintained throughout production without compromising commercial objectives.
• Lead, mentor and inspire a multidisciplinary design team.
• Provide clear creative direction, feedback and coaching.
• Support resource planning alongside project managers.
• Help shape and elevate the agency's overall creative output.
• Present creative concepts and rationale with confidence.
• Lead creative workshops and design presentations.
• Build trusted relationships with clients through strategic thinking and creative expertise.
• Represent the Sorores creative standard at every stage of a project.

Creative Leadership Skills

• Ability to develop original creative ideas from strategic briefs.
• Excellent creative judgement and decision-making.
• Ability to define and communicate a compelling creative vision.
• Film and video direction.
• Expert-level proficiency in Adobe Creative Suite and Figma.
• Strong knowledge of website design and digital user experience principles.
• Experience managing multi-disciplinary creative production.
• Creative mentoring and coaching.
• Strong commercial awareness.
• Excellent organisation and project management.
• Supplier and stakeholder management.
• Ability to balance creativity with budgets, timelines and commercial objectives.

A minimum of 9 years' professional experience in branding and design for luxury hospitality and/or real estate, preferably in a creative agency environment. A portfolio demonstrating exceptional brand identity, campaign and editorial work. Outstanding conceptual thinking and the ability to develop original creative ideas from strategic briefs. Strong art direction experience across photography, film and digital content. Strong understanding of print production, digital design and multi-channel creative delivery. Experience leading designers, mentoring teams and providing creative direction. Commercial awareness and confidence balancing creative ambition with project objectives.