At a Glance
- Tasks: Drive new customer acquisition and lead a high-performing sales team across Northern Europe, the UK, and North America.
- Company: Join SoPost, a pioneering digital sampling company recognised for innovation and growth.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Be part of a culture that values accountability, collaboration, and continuous improvement.
- Why this job: Make a real impact by leading enterprise sales and building exceptional teams in a dynamic environment.
- Qualifications: Proven track record in enterprise sales and experience in coaching high-performing teams.
The predicted salary is between 75600 - 92400 £ per year.
About SoPost
SoPost is a pioneering digital sampling company that connects brands with consumers in innovative and meaningful ways. Our mission is to make it easier for brands to engage with their audience through personalised and data-driven sampling solutions. We work with more than 200 different brands, including the largest beauty and FMCG groups.
In 2020, we ranked in the top 50 of the Sunday Times Tech Track 100, and since then, our growth trajectory has been significant. 2022 brought great pride when we were awarded the 'Advanced Good Work Pledge', and in 2023, we were presented with the prestigious Queen’s Award for Enterprise: International Trade. In 2024, we were also thrilled to have been named in the Sunday Times Top 100 Places to Work.
We believe that it is not just our technology which sets us apart but also our people and we have an ambition to build a team of the most talented individuals in our industry.
Curious about what makes SoPost so special? Watch our 'What makes SoPost a great place to work?' video to hear more from those who know us best.
The Role
As Head of New Business, you will be accountable for driving new customer acquisition across Northern Europe, the UK and North America. You will lead a team while continuing to own and win a portfolio of SoPost's highest-value enterprise opportunities.
This is a player-coach role. You will continue to lead from the front, building your own pipeline, opening strategic enterprise relationships and closing complex commercial opportunities, while creating an environment where your team consistently performs at a high level.
Your success will be measured not only by the revenue you generate personally, but by your ability to improve the performance of those around you through coaching, clear expectations, accountability and commercial leadership.
You will build a culture where pipeline creation is relentless, commercial thinking is disciplined, and enterprise selling becomes a repeatable capability across the team.
Reporting to the Chief Growth Officer, you will work closely with the CEO, Marketing, Product, Customer Success and the wider Commercial Leadership Team to strengthen SoPost's enterprise go-to-market strategy.
This is a hybrid role based in London, with a minimum of two days per week in the office and regular travel to our New York office.
Key Responsibilities
Strategic Enterprise Sales
- Own a portfolio of high-value enterprise new business opportunities across Northern Europe, the UK and North America.
- Generate new enterprise opportunities through strategic outbound prospecting, networking, referrals and industry engagement.
- Build meaningful relationships with senior marketing, digital, innovation and commercial leaders within global Beauty and CPG organisations.
- Own the complete enterprise sales cycle from initial engagement through negotiation and close.
- Lead complex, multi-threaded enterprise sales opportunities, including competitive Group RFPs and standalone sales opportunities, confidently engaging senior stakeholders and C-suite decision-makers.
- Position SoPost as a strategic marketing partner by demonstrating measurable commercial value and ROI.
- Consistently exceed personal revenue and pipeline targets.
- Maintain exceptional CRM discipline, ensuring accurate forecasting, opportunity management and pipeline visibility.
- Represent SoPost at industry events, conferences and customer meetings, strengthening our market presence and enterprise reputation.
Leadership & Team Performance
- Lead, coach and develop the UK & North America New Business team to consistently exceed commercial expectations.
- Create a high-performance culture built on accountability, ownership, collaboration and continuous improvement.
- Build a culture where prospecting, pipeline generation and commercial discipline become habitual across the team.
- Hold structured weekly 1:1s, deal reviews, pipeline reviews and coaching sessions that improve opportunity quality, commercial thinking and forecast confidence.
- Coach individuals to become increasingly independent enterprise sellers, developing judgment rather than creating dependency.
- Own the performance management process across the team, setting clear expectations, recognising excellence and addressing underperformance early through structured coaching and performance improvement plans.
- Monitor team performance across pipeline creation, activity quality, conversion rates, forecasting accuracy and commercial execution, intervening quickly where required.
- Know when to step into strategic enterprise opportunities and when to empower your team to lead independently.
- Translate company objectives into clear individual targets and measurable leading indicators.
- Identify and develop future commercial leaders within the team.
- Contribute to the ongoing development of SoPost's commercial playbook, sharing successful approaches, customer insights, and enterprise sales best practices.
- Take ownership of weekly commercial reporting for the Northern Europe, UK and North America territory, providing accurate forecasts, commercial risks, opportunities and recommended actions to the Senior Leadership Team.
We're looking for an experienced enterprise salesperson who has successfully combined individual sales success with leading and developing others.
Successful candidates will typically demonstrate:
- A proven track record of consistently exceeding enterprise new business targets, carrying a personal quota.
- Experience leading, coaching and developing high-performing new business sales teams.
- The ability to sell confidently at C-suite level across complex, multi-stakeholder enterprise sales cycles.
- Experience selling marketing, media, SaaS or technology solutions into enterprise organisations.
- Strong outbound prospecting capability and the ability to build a pipeline from scratch.
- Excellent commercial storytelling, presentation and negotiation skills.
- Experience using CRM platforms such as HubSpot or Salesforce to manage pipeline and forecasting.
- Highly desirable experience working with Beauty, Personal Care or CPG brands.
Above all, we're looking for someone who enjoys building exceptional enterprise sales teams—not simply being an exceptional salesperson.
Leadership at SoPost isn't about hierarchy—it's about influence. We're looking for someone who creates clarity, raises standards, develops people and helps the whole team perform at a higher level.
Success in this role will be measured not only by your own results but by the capability and performance of those around you.
Head of New Business | Northern Europe, UK & North America in London employer: SoPost
SoPost is an exceptional employer that prioritises innovation and employee development, making it a fantastic place for the Head of New Business role. With a hybrid work model based in London, employees benefit from a collaborative culture that encourages personal growth and accountability, alongside opportunities to engage with leading brands in the beauty and FMCG sectors. Recognised as one of the Sunday Times Top 100 Places to Work, SoPost fosters a high-performance environment where team success is celebrated and individual contributions are valued.
StudySmarter Expert Advice🤫
We think this is how you could land Head of New Business | Northern Europe, UK & North America in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of New Business | Northern Europe, UK & North America at SoPost, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including SoPost. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of New Business | Northern Europe, UK & North America. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of New Business | Northern Europe, UK & North America in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for SoPost:When writing your cover letter, make sure to tailor your message specifically for SoPost. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at SoPost
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show SoPost that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show SoPost that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with SoPost’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
