At a Glance
- Tasks: Lead AI-driven marketing strategies and enhance Sophos's visibility across AI platforms.
- Company: Join a leading cybersecurity firm with a focus on innovation and collaboration.
- Benefits: Remote-first work, competitive salary, bonuses, and comprehensive benefits package.
- Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.
- Why this job: Be at the forefront of AI marketing and make a real impact in cybersecurity.
- Qualifications: Experience in AI search strategy and strong technical SEO skills required.
The predicted salary is between 100000 - 170000 £ per year.
About Us
Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services. Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks. Its solutions combine machine learning, automation, and real-time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response.
Sophos offers industry-leading managed detection and response (MDR) alongside a comprehensive portfolio of cybersecurity technologies — including endpoint, network, email, and cloud security, extended detection and response (XDR), identity threat detection and response (ITDR), and next-gen SIEM. Together with expert advisory services, these capabilities help organizations proactively reduce risk and respond faster, with the visibility and scalability needed to stay ahead of evolving threats.
Sophos goes to market with a global partner ecosystem, including Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), resellers and distributors, marketplace integrations, and cyber risk partners, giving organizations the flexibility to choose trusted relationships when securing their business. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.
Role Summary
Sophos is hiring an AIO (AI Optimization) Strategist to own how Sophos shows up and gets cited across AI search and answer engines. This is a new role and the first dedicated hire of a planned AIO/GEO function inside Sophos Growth Marketing. This is not an SEO role with AI bolted on. We are looking for someone whose center of gravity is AI and large language models — how they retrieve, rank, summarize, and cite — and have a strong technical SEO foundation as the toolbox underneath that expertise.
What You Will Do
- Build and run Sophos's AIO program end-to-end.
- Define Sophos's AIO operating model — what we measure, how we earn citations, where we invest, and how AIO interlocks with SEO, content, PR, analyst relations, and product marketing.
- Stand up the visibility tracking system — the prompts, platforms, metrics, and reporting cadence that tell Sophos and its leadership how we are showing up across various AI surfaces.
- Partner with Content, Product Marketing, and Web to engineer Sophos content so it is retrievable, extractable, and citable by LLMs.
- Work with PR, Analyst Relations, Social Media, and Customer Marketing to build a coordinated citation-seeding program.
- Run continuous monitoring against our competitors across the AI surfaces.
- Partner across Strategic GTM, Growth Marketing, Regional Marketing, and Sophos Senior Management Team to drive strategy.
- Make AIO legible to the rest of Sophos. Run brown-bags, build internal playbooks, and represent Sophos externally as the company's AIO voice.
- Ensure responsible AI judgment, distinguishing between honest citation tactics and those that compromise integrity.
What You Will Bring
Required Qualifications- Proven hands-on, AI-first experience in GEO, AEO, LLMO, AI search strategy, prompt engineering, RAG content architecture, or applied AI in a marketing/search context.
- Practical understanding of LLM behaviour, including RAG, embeddings, context limits, citations, hallucinations, and the distinctions between training, fine-tuning, and grounding.
- Strong technical SEO foundation, including structured data (JSON‑LD), crawlability and indexability, site architecture, Core Web Vitals, internal linking, log analysis, robots.txt/sitemaps, and Search Console.
- Experience with AI citation tracking tools or a comparable custom solution.
- Hands-on prompt engineering experience across major LLMs.
- Strong analytical skills, including GA4, Search Console, KPI design, and separating visibility signals from pipeline impact.
- B2B experience, ideally in B2B SaaS, technology, or cybersecurity.
- Independent judgment and a defensible point of view in an emerging, noisy discipline.
- Experience in cybersecurity or highly technical buyer markets.
- Familiarity with channel, MSP, or MSSP go-to-market models.
- Experience building a new function or program from scratch.
- Proven cross-functional influence without direct authority.
- Public thought leadership in AI search, GEO, AEO, or LLMO.
- Experience with enterprise, headless, or composable CMS platforms.
- Working knowledge of agent-based AI workflows and AI agent content consumption.
In the United States, the base salary for this role ranges from $128,000 to $213,000. In Canada, the base salary for this role ranges from $125,000 to $209,000. In addition to base salary, we offer additional compensation including bonus eligibility and a comprehensive benefits package.
Ready to Join Us?
At Sophos, we believe in the power of diverse perspectives to fuel innovation. We encourage you to apply even if you don't check every box in a job description.
What's Great About Sophos?
- Sophos operates a remote-first working model.
- Employee-led diversity and inclusion networks.
- Annual charity and fundraising initiatives.
- Global employee sustainability initiatives.
- Global fitness and trivia competitions.
- Global wellbeing days for employees.
- Monthly wellbeing webinars and training.
Our Commitment To You
We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity.
Data Protection
If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy.
AIO Marketing Strategist — AI Visibility & SEO in Oxford employer: Sophos
At Sophos, we pride ourselves on being a remote-first employer that champions innovation and collaboration in the cybersecurity space. Our vibrant work culture fosters diversity and inclusion, offering employees numerous opportunities for personal and professional growth, alongside comprehensive benefits and wellness initiatives. Join us in Oxford, U.K., where your unique skills will contribute to our mission of defending organizations globally against cyber threats.
StudySmarter Expert Advice🤫
We think this is how you could land AIO Marketing Strategist — AI Visibility & SEO in Oxford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your projects and achievements. This is your chance to demonstrate what you can bring to the table, especially in a tech-savvy role like AIO Marketing Strategist.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand Sophos's mission and values, and think about how your experience aligns with their goals. Tailor your responses to show you're not just a fit for the role, but for the team too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Sophos team. So, hit that apply button and let’s get started!
We think you need these skills to ace AIO Marketing Strategist — AI Visibility & SEO in Oxford
Some tips for your application 🫡
Show Your AI Passion:Make sure to highlight your enthusiasm for AI and large language models in your application. We want to see how you connect your experience with the role's focus on AI visibility and SEO.
Tailor Your CV:Customise your CV to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to align their background with what we're looking for!
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share your thoughts on AI search strategies and how you can contribute to our AIO programme at Sophos.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role.
How to prepare for a job interview at Sophos
✨Know Your AI Inside Out
Make sure you have a solid grasp of AI concepts, especially large language models and their behaviours. Be ready to discuss how they retrieve, rank, and summarise information, as well as your experience with prompt engineering. This will show that you're not just familiar with the tech but can also apply it strategically.
✨Showcase Your SEO Skills
Since this role requires a strong technical SEO foundation, brush up on your knowledge of structured data, crawlability, and site architecture. Be prepared to share specific examples of how you've successfully implemented SEO strategies in the past, particularly in relation to AI-driven content.
✨Prepare for Cross-Functional Collaboration
This position involves working with various teams across the organisation. Think of examples where you've influenced others without direct authority. Highlight your ability to build relationships and trust, as this will be crucial for driving the AIO strategy at Sophos.
✨Stay Ahead of Competitors
Familiarise yourself with Sophos's competitors and their AI visibility strategies. Be ready to discuss how you would monitor and analyse competitor performance across AI surfaces. Showing that you can bring insights and not just data will set you apart from other candidates.
