At a Glance
- Tasks: Lead the strategy for guiding prospects through their buying journey and optimise conversion rates.
- Company: Join Sophos, a leader in cybersecurity with a dynamic global team.
- Benefits: Enjoy remote work, flexible hours, wellness days, and exciting team events.
- Other info: Collaborate across teams and leverage AI to enhance marketing strategies.
- Why this job: Make a real impact on customer journeys and drive measurable business outcomes.
- Qualifications: 7+ years in B2B marketing with strong analytical and communication skills.
The predicted salary is between 63900 - 78100 £ per year.
- Sophos is seeking a Senior Marketing Manager, Lead Lifecycle & Conversion to join our Global Growth Marketing team and own the strategy for how prospects progress through the buying journey – from initial engagement and qualification through to opportunity and revenue
- This role will bring together lifecycle strategy, nurture, buying signals, lead management and conversion optimization to create more connected, relevant experiences for Sophos prospects
- Working across Growth Marketing, Marketing Operations, SDR, Sales and Revenue Operations, you will identify where prospects stall or disengage and develop programs that improve progression, conversion and pipeline outcomes
- This is not a traditional nurture marketing role.
We are looking for someone who can think across the entire funnel, use data and buying signals to understand customer behaviour, and build a lifecycle strategy that turns engagement into measurable business outcomes
- Own and continuously evolve Sophos’ global lead lifecycle strategy, from initial engagement through MQL, SAL, opportunity and revenue
- Map and optimize prospect journeys across key buying stages, identifying friction, leakage and opportunities to accelerate progression
- Establish clear lifecycle performance metrics and use funnel data to prioritize opportunities for improvement
- Develop strategies for leads that are not yet sales-ready, ensuring valuable prospects continue to be developed rather than lost from the buying journey
- Evolve Sophos’ nurture strategy from traditional, linear programs towards dynamic journeys driven by buyer behaviour, engagement, intent and account signals
- Define the appropriate next-best engagement for prospects based on where they are in their buying journey
- Partner with Content, Product Marketing, ABX and regional teams to ensure prospects receive relevant experiences throughout the lifecycle
- Develop re-engagement and recycling strategies to reactivate prospects and accounts that have stalled or disengaged
- Analyze performance across the funnel to identify where prospects are progressing, stalling or dropping out
- Develop and test interventions designed to improve conversion, lead velocity and pipeline contribution
- Partner with Marketing Operations and Revenue Operations to continuously improve lifecycle stages, lead scoring, qualification, routing and recycling
- Build a strong feedback loop with SDR and Sales teams to understand lead quality, disposition and progression
- Connect individual prospect behaviour with account-level engagement and intent signals to create a more complete view of buying readiness
- Partner with ABX to coordinate lead and account journeys and identify opportunities to accelerate high-intent accounts
- Work with SDR teams to ensure sellers receive the right leads at the right time, with the context and buying signals needed to engage effectively
- Identify opportunities to use AI, automation and predictive signals to improve personalization, prioritization and journey orchestration
- Define and report against lifecycle KPIs including MQL-to-SAL conversion, SAL-to-opportunity conversion, lead velocity, recycled lead conversion, pipeline and revenue contribution
- Develop actionable insights that identify opportunities to improve funnel performance
- Establish a culture of continuous testing, learning and optimization across the prospect lifecycle
- Communicate lifecycle performance, insights and recommendations to Growth Marketing and GTM stakeholders
Benefits
- We encourage teams to get together in person periodically to help facilitate teamwork
- Remote-first working model & hybrid options
- Flexible start and end times for many roles
- Leadership development program
- Access to Linked In Learning
- Global internal coaching program (Coach Match)
- Periodic Sophos wellness days off for all Sophos to help employees relax and recharge
- Global wellbeing program, which offers a range of wellbeing resources, including Sophos Wellbeing Webinars, Stress Management Toolkits, and Developing Resilience Courses
- Free Employee Assistance Program (EAP) for confidential advice and counseling on a wide range of work and personal issues
- Free annual subscription to the Calm app
- Paid parental leave, caregiver leave & bereavement/compassion leave available
- We host some unforgettable social experiences for our global teams including our music festival SOPH-Fest, go-karting, Sophmudder, and incredible holiday parties!
- Our annual global fitness challenge, SOPH-Fit, sees thousands of employees taking part in our virtual global race around the world
- Each quarter, we celebrate our exceptional global team by running the Sophos Values Awards, which recognizes and rewards employees who embody the Sophos values and who we are as a company
- Health care benefits available worldwide
Commercial mindset with a strong understanding of pipeline, conversion and revenue metrics Strong communication skills with the ability to translate complex data and customer journeys into clear recommendations Ability to influence and drive change across a complex, global organization without direct authority Experience partnering with Sales, SDR, Marketing Operations and Revenue Operations teams Strong analytical capability, with experience using funnel and conversion data to identify problems and drive action Demonstrated experience developing lifecycle, nurture or demand programs that drive measurable pipeline and revenue outcomes Strong understanding of complex B2B buying journeys, preferably within Saa S, enterprise technology or cybersecurity7+ years of B2B marketing experience, ideally across lifecycle marketing, demand generation, growth marketing or marketing operations Hands-on experience using AI within marketing workflows, with an interest in how AI can improve journey orchestration, personalization and conversion Strong understanding of lead management, scoring, qualification, routing and recycling Experience using CRM, marketing automation and ABM/intent platforms such as Salesforce, Marketo/Eloqua and 6sense or equivalent
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Senior Marketing Manager (Lead Lifecycle & Conversion) in London employer: Sophos
At Sophos, we pride ourselves on being a leading employer in the cybersecurity sector, offering a remote-first work environment that fosters innovation and collaboration among our diverse team. Our commitment to employee wellbeing is evident through initiatives like global fitness competitions, wellbeing days, and continuous learning opportunities, ensuring that our staff not only excel in their roles but also thrive personally. With a strong focus on professional growth and a culture that values inclusivity and community engagement, Sophos is an exceptional place for those looking to make a meaningful impact in the fight against cyber threats.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager (Lead Lifecycle & Conversion) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sophos and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sophos are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sophos on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sophos. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager (Lead Lifecycle & Conversion) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sophos. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sophos:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sophos’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sophos
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sophos will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sophos, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
